or


[03/08/12 - 02:04 PM]
NBA Ratings Update: 14 Percent Increase on ESPN, 11 Percent on ABC
ESPN and ABC spin the numbers for their NBA coverage to date this season.

[via press release from ESPN]

NBA Ratings Update: 14 Percent Increase on ESPN, 11 Percent on ABC

Audience Growth Across Key Demos and Digital Platforms

Through 36 games, ESPN is seeing a 14 percent ratings increase for its NBA coverage this season (Christmas-to-date), averaging a 1.6 rating compared to a 1.4 last season. ESPN's viewership is up six percent (1,978,000 vs. 1,863,000) and household impressions are up 10 percent (1,539,000 vs. 1,399,000), according to Nielsen.

Additionally, ABC's NBA broadcasts are averaging a 3.9 rating through eight games, an 11 percent increase, compared to a 3.5 last season. ABC's viewership is up nine percent (6,638,000 vs. 6,091,000) and household impressions are up 10 percent (4,509,000 vs. 4,109,000).

Both ABC & ESPN are experiencing ratings increases across all key demos. ABC: up 23 percent in men 18-34 (3.8 vs. 3.1), 16 percent in men 18-49 (3.7 vs. 3.2), and 16 percent in men 25-54 (3.7 vs. 3.2). ESPN: up 13 percent in men 18-34 (1.8 vs. 1.6), seven percent in men 18-49 (1.5 vs. 1.4), and eight percent in men 25-54 (1.4 vs. 1.3).

Additional Season Highlights

· ABC's broadcast of the Miami Heat vs. Los Angeles Lakers (March 4) averaged 7, 037,000 viewers - the network's largest audience for a non-Christmas Day regular-season game ever;

· ESPN's telecast of the 2012 Sprint NBA All-Star Celebrity Game (Feb. 24) posted a 1.8 rating, the highest ever for the event;

· ESPN's Christmas Night telecast of the Los Angeles Clippers vs. Golden State Warriors delivered a 2.3 rating to become ESPN's highest-rated Christmas game ever in primetime.

ESPN Digital

· Through the most recent research update (Feb. 26), ESPN.com's NBA section logged 1.8 million average daily unique visitors, an increase of 34 percent compared to the same time period in 2010-2011. The Fantasy Basketball section also averaged 469,000 daily unique visitors, an increase of 223 percent;

· ESPN's mobile Web NBA section has drawn an average minute audience of 9,000 visitors, an increase of 105 percent. It has also averaged 1.4 million daily unique visitors and 13.1 million minutes per day, up 78 percent and 105 percent, respectively.

ABC Sunday Showcase: Boston Celtics at Los Angeles Lakers March 11

The NBA on ABC continues this Sunday, March 11, when the Los Angeles Lakers and Kobe Bryant host the Boston Celtics and Rajon Rondo at 3:30 p.m. ET. ABC's coverage will begin at 3 p.m. with Kia NBA Countdown.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[12/02/16 - 09:16 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock eclipses the competition among total viewers and adults 18-49.

[12/02/16 - 06:53 AM]
HGTV's "Fixer Upper" Season Four Scores Its Highest-Rated Premiere Ever
HGTV spins the numbers for Tuesday, November 29.

[12/01/16 - 12:19 PM]
"Arrow" Shoots to Season Highs as #DCWeek Continues
The CW spins the numbers for Wednesday, November 30.

[12/01/16 - 09:09 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Big with Total Viewers
The Peacock's "Dolly Parton's Christmas of Many Colors: Circle of Love" is the most-watched program last night.

[11/30/16 - 02:11 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 28.

[11/30/16 - 01:30 PM]
FXX Surges on Strength of Historic "The Simpsons 600 Marathon"
FXX spins the numbers for the recent stunt.

[11/30/16 - 01:05 PM]
A&E's "Leah Remini: Scientology and the Aftermath" Becomes the Network's #1 Original Series Debut in More Than 2 Years
A&E spins the numbers for Tuesday, November 29.

[11/30/16 - 12:12 PM]
"The Flash" Races to Its Most Watched Episode in Two Years as #DCWeek Speeds Up
The CW spins the numbers for Tuesday, November 29.

[11/30/16 - 11:46 AM]
Hallmark Channel's "Countdown to Christmas" Celebration Serves Up Ratings and Delivery Success
The Hallmark Channel spins the numbers for the week of November 21-27.

[11/30/16 - 10:31 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Their Reign
The Peacock wins the night in total viewers as well as adults 18-49.

[11/30/16 - 08:56 AM]
NBC Wins the Night Among the Big 4 in Every Key Measure, Led by "This Is Us"
NBC spins the numbers for Tuesday, November 29.

[11/30/16 - 08:34 AM]
"60 Minutes" Is the #1 Non-Sports Program for Third Straight Week
CBS spins the numbers for Sunday, November 27.

[11/30/16 - 08:28 AM]
ABC's Regular Tuesday Line-up Returns with Solid Results as "S.H.I.E.L.D." Draws Its Biggest Audience Since Early October
ABC spins the numbers for Tuesday, November 29.

[11/30/16 - 07:46 AM]
"Dateline NBC" Grows in Every Demo for November 2016 Sweeps, Tops Friday Newsmagazine Competition Across the Board
NBC News spins the numbers for the November sweeps period.

[11/29/16 - 12:12 PM]
"Supergirl" Flies High as #DCWeek Kicks Off on The CW, Delivering The Network's Most Watched Monday in Almost Seven Years
The CW spins the numbers for Monday, November 28.