or


[03/08/12 - 02:04 PM]
NBA Ratings Update: 14 Percent Increase on ESPN, 11 Percent on ABC
ESPN and ABC spin the numbers for their NBA coverage to date this season.

[via press release from ESPN]

NBA Ratings Update: 14 Percent Increase on ESPN, 11 Percent on ABC

Audience Growth Across Key Demos and Digital Platforms

Through 36 games, ESPN is seeing a 14 percent ratings increase for its NBA coverage this season (Christmas-to-date), averaging a 1.6 rating compared to a 1.4 last season. ESPN's viewership is up six percent (1,978,000 vs. 1,863,000) and household impressions are up 10 percent (1,539,000 vs. 1,399,000), according to Nielsen.

Additionally, ABC's NBA broadcasts are averaging a 3.9 rating through eight games, an 11 percent increase, compared to a 3.5 last season. ABC's viewership is up nine percent (6,638,000 vs. 6,091,000) and household impressions are up 10 percent (4,509,000 vs. 4,109,000).

Both ABC & ESPN are experiencing ratings increases across all key demos. ABC: up 23 percent in men 18-34 (3.8 vs. 3.1), 16 percent in men 18-49 (3.7 vs. 3.2), and 16 percent in men 25-54 (3.7 vs. 3.2). ESPN: up 13 percent in men 18-34 (1.8 vs. 1.6), seven percent in men 18-49 (1.5 vs. 1.4), and eight percent in men 25-54 (1.4 vs. 1.3).

Additional Season Highlights

· ABC's broadcast of the Miami Heat vs. Los Angeles Lakers (March 4) averaged 7, 037,000 viewers - the network's largest audience for a non-Christmas Day regular-season game ever;

· ESPN's telecast of the 2012 Sprint NBA All-Star Celebrity Game (Feb. 24) posted a 1.8 rating, the highest ever for the event;

· ESPN's Christmas Night telecast of the Los Angeles Clippers vs. Golden State Warriors delivered a 2.3 rating to become ESPN's highest-rated Christmas game ever in primetime.

ESPN Digital

· Through the most recent research update (Feb. 26), ESPN.com's NBA section logged 1.8 million average daily unique visitors, an increase of 34 percent compared to the same time period in 2010-2011. The Fantasy Basketball section also averaged 469,000 daily unique visitors, an increase of 223 percent;

· ESPN's mobile Web NBA section has drawn an average minute audience of 9,000 visitors, an increase of 105 percent. It has also averaged 1.4 million daily unique visitors and 13.1 million minutes per day, up 78 percent and 105 percent, respectively.

ABC Sunday Showcase: Boston Celtics at Los Angeles Lakers March 11

The NBA on ABC continues this Sunday, March 11, when the Los Angeles Lakers and Kobe Bryant host the Boston Celtics and Rajon Rondo at 3:30 p.m. ET. ABC's coverage will begin at 3 p.m. with Kia NBA Countdown.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
"Dateline NBC" and "Primetime: What Would You Do?" lead the night among adults 18-49.

[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/28/16 - 12:57 PM]
Premiere of "Elena of Avalor" on Disney Channel and 24-Hour Disney Junior Channel Is the No. 1 Series Telecast Year to Date Across Kid TV Networks
Disney Channel spins the numbers for the series to date.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.