or


[03/08/12 - 02:04 PM]
NBA Ratings Update: 14 Percent Increase on ESPN, 11 Percent on ABC
ESPN and ABC spin the numbers for their NBA coverage to date this season.

[via press release from ESPN]

NBA Ratings Update: 14 Percent Increase on ESPN, 11 Percent on ABC

Audience Growth Across Key Demos and Digital Platforms

Through 36 games, ESPN is seeing a 14 percent ratings increase for its NBA coverage this season (Christmas-to-date), averaging a 1.6 rating compared to a 1.4 last season. ESPN's viewership is up six percent (1,978,000 vs. 1,863,000) and household impressions are up 10 percent (1,539,000 vs. 1,399,000), according to Nielsen.

Additionally, ABC's NBA broadcasts are averaging a 3.9 rating through eight games, an 11 percent increase, compared to a 3.5 last season. ABC's viewership is up nine percent (6,638,000 vs. 6,091,000) and household impressions are up 10 percent (4,509,000 vs. 4,109,000).

Both ABC & ESPN are experiencing ratings increases across all key demos. ABC: up 23 percent in men 18-34 (3.8 vs. 3.1), 16 percent in men 18-49 (3.7 vs. 3.2), and 16 percent in men 25-54 (3.7 vs. 3.2). ESPN: up 13 percent in men 18-34 (1.8 vs. 1.6), seven percent in men 18-49 (1.5 vs. 1.4), and eight percent in men 25-54 (1.4 vs. 1.3).

Additional Season Highlights

· ABC's broadcast of the Miami Heat vs. Los Angeles Lakers (March 4) averaged 7, 037,000 viewers - the network's largest audience for a non-Christmas Day regular-season game ever;

· ESPN's telecast of the 2012 Sprint NBA All-Star Celebrity Game (Feb. 24) posted a 1.8 rating, the highest ever for the event;

· ESPN's Christmas Night telecast of the Los Angeles Clippers vs. Golden State Warriors delivered a 2.3 rating to become ESPN's highest-rated Christmas game ever in primetime.

ESPN Digital

· Through the most recent research update (Feb. 26), ESPN.com's NBA section logged 1.8 million average daily unique visitors, an increase of 34 percent compared to the same time period in 2010-2011. The Fantasy Basketball section also averaged 469,000 daily unique visitors, an increase of 223 percent;

· ESPN's mobile Web NBA section has drawn an average minute audience of 9,000 visitors, an increase of 105 percent. It has also averaged 1.4 million daily unique visitors and 13.1 million minutes per day, up 78 percent and 105 percent, respectively.

ABC Sunday Showcase: Boston Celtics at Los Angeles Lakers March 11

The NBA on ABC continues this Sunday, March 11, when the Los Angeles Lakers and Kobe Bryant host the Boston Celtics and Rajon Rondo at 3:30 p.m. ET. ABC's coverage will begin at 3 p.m. with Kia NBA Countdown.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/23/18 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Reclaim Demo Crown
The Alphabet tops the night among adults 18-49 while CBS is the most-watched network.

[04/22/18 - 08:48 AM]
Saturday's Broadcast Ratings: FOX, NBC Share Demo Honors with NASCAR, NHL
Said duo leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/21/18 - 08:31 AM]
Friday's Broadcast Ratings: FOX, "MasterChef Junior" Claim Top Demo Spot
The network edges both CBS and NBC in a tight race among adults 18-49.

[04/20/18 - 11:01 AM]
Disney Junior's "Muppet Babies" Grows to New Series Highs
Disney Channel further spins the numbers for Friday, April 13.

[04/20/18 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Holds Off Surge from ABC, "Scandal" Finale
The Eye wins the night among total viewers and adults 18-49.

[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.

[04/13/18 - 08:11 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Tops Viewers, Demos for CBS
The Eye continues its reign on the night in both categories.