or


[03/08/12 - 02:04 PM]
NBA Ratings Update: 14 Percent Increase on ESPN, 11 Percent on ABC
ESPN and ABC spin the numbers for their NBA coverage to date this season.

[via press release from ESPN]

NBA Ratings Update: 14 Percent Increase on ESPN, 11 Percent on ABC

Audience Growth Across Key Demos and Digital Platforms

Through 36 games, ESPN is seeing a 14 percent ratings increase for its NBA coverage this season (Christmas-to-date), averaging a 1.6 rating compared to a 1.4 last season. ESPN's viewership is up six percent (1,978,000 vs. 1,863,000) and household impressions are up 10 percent (1,539,000 vs. 1,399,000), according to Nielsen.

Additionally, ABC's NBA broadcasts are averaging a 3.9 rating through eight games, an 11 percent increase, compared to a 3.5 last season. ABC's viewership is up nine percent (6,638,000 vs. 6,091,000) and household impressions are up 10 percent (4,509,000 vs. 4,109,000).

Both ABC & ESPN are experiencing ratings increases across all key demos. ABC: up 23 percent in men 18-34 (3.8 vs. 3.1), 16 percent in men 18-49 (3.7 vs. 3.2), and 16 percent in men 25-54 (3.7 vs. 3.2). ESPN: up 13 percent in men 18-34 (1.8 vs. 1.6), seven percent in men 18-49 (1.5 vs. 1.4), and eight percent in men 25-54 (1.4 vs. 1.3).

Additional Season Highlights

· ABC's broadcast of the Miami Heat vs. Los Angeles Lakers (March 4) averaged 7, 037,000 viewers - the network's largest audience for a non-Christmas Day regular-season game ever;

· ESPN's telecast of the 2012 Sprint NBA All-Star Celebrity Game (Feb. 24) posted a 1.8 rating, the highest ever for the event;

· ESPN's Christmas Night telecast of the Los Angeles Clippers vs. Golden State Warriors delivered a 2.3 rating to become ESPN's highest-rated Christmas game ever in primetime.

ESPN Digital

· Through the most recent research update (Feb. 26), ESPN.com's NBA section logged 1.8 million average daily unique visitors, an increase of 34 percent compared to the same time period in 2010-2011. The Fantasy Basketball section also averaged 469,000 daily unique visitors, an increase of 223 percent;

· ESPN's mobile Web NBA section has drawn an average minute audience of 9,000 visitors, an increase of 105 percent. It has also averaged 1.4 million daily unique visitors and 13.1 million minutes per day, up 78 percent and 105 percent, respectively.

ABC Sunday Showcase: Boston Celtics at Los Angeles Lakers March 11

The NBA on ABC continues this Sunday, March 11, when the Los Angeles Lakers and Kobe Bryant host the Boston Celtics and Rajon Rondo at 3:30 p.m. ET. ABC's coverage will begin at 3 p.m. with Kia NBA Countdown.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.