or


[03/12/12 - 08:54 AM]
ABC's "GCB" Grows from its Debut to Rank #1 at 10pm in Adults 18-49
ABC spins the numbers for Sunday, March 11.

[via press release from ABC]

ABC's "GCB" Grows from its Debut to Rank #1 at 10pm in Adults 18-49

Some early info in ABC's Sunday, ahead of the regular press release.

As GCB grew from its debut telecast, ABC won its 2nd straight Sunday in Adults 18-49 over all-original competition on the other nets, beating CBS by 10%, Fox by 15% and NBC by 53%.

Please Note: With the change to Daylight Savings time, overall Adult 18-49 TV usage declined on Sunday night by -5% from the prior week (36.7 vs. 38.7).

Shooting up to more than double its lead-in 8pm (+115%), ABC's Once Upon a Time ranked #1 in its hour and tied as Sunday's #1 broadcast show among Adults 18-49. The Disney-owned drama also won its hour across all key Women demos (W18-34/W18-49/W25-54) and stood as the #1 broadcast program in its slot with Teens 12-17 and Kids 2-11.

ABC's Desperate Housewives led the pack in the 9 o'clock hour with young adults (tied w/Fox's comedies), dominating the first hour of NBC's Celebrity Apprentice by 39% and CBS' The Good Wife by 47%.

· Building its overall audience for its 3rd straight broadcast, ABC's Housewives generated its most-watched telecast in 9 weeks and matched a 7-week high with young adults - since 1/8/12 and 1/22/12, respectively.

Continuing to show impressive retention of its Housewives lead-in (92%), ABC's GCB grew over its week-ago debut and moved up into the #1 position during the 10pm hour in Adults 18-49, beating out the second hour of NBC's 2-hour Celebrity Apprentice by 5% and CBS' CSI: Miami by 10%. In addition for the 2nd week in a row, the new ABC drama ranked #1 in its time period with Adults 18-34 (building on its lead-in), and across all key Women (W18-34/W18-49/W25-54).

· ABC's GCB was up over its week-earlier series debut across all key Adult demos: AD18-34 +7%, AD18-49 +5% and AD25-54 +4%. In fact GCB stands as the season's only non-Idol led series to build on its debut telecast in Adults 18-49. The freshman drama once again produced the Net's best series performance in the hour since early-October with Adults 18-49 - since 10/2/11.

Quick Take for Sunday, March 11, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Wins its 3rd Consecutive Sunday Night Among Adults 18-49

More than Doubling its Lead-in at 8pm, ABC's "Once Upon a Time" Ranks No. 1 in its Hour in Adults 18-49 to Tie as Sunday No. 1 Broadcast Program

Building its Overall Audience for its 3rd Straight Broadcast, ABC's "Desperate Housewives" Produces its Most-Watched Telecast in 9 Weeks

ABC's "GCB" Ranks No. 1 in the 10 O'clock Hour in Adults 18-49 and Becomes the Season's Only Non-"Idol" Led Series to Grow from its Debut

Sunday Night (7:00-11:00 p.m.)

As "GCB" grew from its debut telecast, ABC (2.3/6) won Sunday in Adults 18-49 over all-original competition on the other nets, beating CBS by 10% (2.1/6), Fox by 15% (2.0/6) and NBC by 53% (1.5/4). In fact, ABC has been No. 1 on Sunday for 3 weeks straight to post its longest winning streak on the evening since May 2010.

Please Note: With the change to Daylight Savings time, overall Adult 18-49 TV usage declined on Sunday night by -5% from the prior week (36.7 vs. 38.7).

"Once Upon a Time" (8:00-9:00 p.m.)

Shooting up to more than double its lead-in 8:00 p.m. (+115% - 2.8/8 vs. 1.3/4), ABC's "Once Upon a Time" ranked No. 1 in its hour and tied as Sunday's top broadcast show among Adults 18-49. The Disney-owned drama also won its hour across all key Women demos (W18-34/W18-49/W25-54) and stood as the No. 1 broadcast program in its slot with Teens 12-17 and Kids 2-11.

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" led the pack in the 9 o'clock hour with young adults (2.5/6 - tied w/Fox's comedies), dominating the first hour of NBC's "Celebrity Apprentice" by 39% (1.8/4) and CBS' "The Good Wife" by 47% (1.7/4).

· Building its overall audience for its 3rd straight broadcast, ABC's "Housewives" generated its most-watched telecast in 9 weeks and matched a 7-week high with young adults - since 1/8/12 and 1/22/12, respectively.

"GCB" (10:00-11:00 p.m.)

Continuing to show impressive retention of its "Housewives" lead-in (92%), ABC's "GCB" (2.3/6) grew over its week-ago debut and moved up into the No. 1 position during the 10:00 p.m. hour in Adults 18-49, beating out the second hour of NBC's 2-hour "Celebrity Apprentice" by 5% (2.2/5) and CBS' "CSI: Miami" by 10% (2.1/5). In addition for the 2nd week in a row, the new ABC drama ranked No. 1 in its time period with Adults 18-34 (building on its lead-in), and across all key Women (W18-34/W18-49/W25-54).

· ABC's "GCB" was up over its week-earlier series debut across all key Adult demos: AD18-34 +7%, AD18-49 +5% and AD25-54 +4%. In fact "GCB" stands as the season's only non-"Idol" led series to build on its debut telecast in Adults 18-49. The freshman drama once again produced the Net's best series performance in the hour since early-October with Adults 18-49 - since 10/2/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/11/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (FOX)
· APPRENTICE, THE (NBC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· GCB (ABC)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)









most recent ratings | view all posts
[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 09:26 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 16-20.

[03/31/15 - 09:00 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Time and the Sixth in Seven Weeks
CBS spins the numbers for Sunday, March 29.

[03/31/15 - 08:44 AM]
NBC Wins Monday with "The Voice" #1 Among Big 4 Programs in 18-49 by a 52% Margin
NBC spins the numbers for Monday, March 30.

[03/31/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Tops Demos for Sixth Consecutive Week
Plus: ABC is the most-watched network for the past three weeks.

[03/31/15 - 08:30 AM]
ABC Is Monday's Most Watched Network for the 3rd Week Running
ABC spins the numbers for Monday, March 30.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.