or


[03/12/12 - 08:54 AM]
ABC's "GCB" Grows from its Debut to Rank #1 at 10pm in Adults 18-49
ABC spins the numbers for Sunday, March 11.

[via press release from ABC]

ABC's "GCB" Grows from its Debut to Rank #1 at 10pm in Adults 18-49

Some early info in ABC's Sunday, ahead of the regular press release.

As GCB grew from its debut telecast, ABC won its 2nd straight Sunday in Adults 18-49 over all-original competition on the other nets, beating CBS by 10%, Fox by 15% and NBC by 53%.

Please Note: With the change to Daylight Savings time, overall Adult 18-49 TV usage declined on Sunday night by -5% from the prior week (36.7 vs. 38.7).

Shooting up to more than double its lead-in 8pm (+115%), ABC's Once Upon a Time ranked #1 in its hour and tied as Sunday's #1 broadcast show among Adults 18-49. The Disney-owned drama also won its hour across all key Women demos (W18-34/W18-49/W25-54) and stood as the #1 broadcast program in its slot with Teens 12-17 and Kids 2-11.

ABC's Desperate Housewives led the pack in the 9 o'clock hour with young adults (tied w/Fox's comedies), dominating the first hour of NBC's Celebrity Apprentice by 39% and CBS' The Good Wife by 47%.

· Building its overall audience for its 3rd straight broadcast, ABC's Housewives generated its most-watched telecast in 9 weeks and matched a 7-week high with young adults - since 1/8/12 and 1/22/12, respectively.

Continuing to show impressive retention of its Housewives lead-in (92%), ABC's GCB grew over its week-ago debut and moved up into the #1 position during the 10pm hour in Adults 18-49, beating out the second hour of NBC's 2-hour Celebrity Apprentice by 5% and CBS' CSI: Miami by 10%. In addition for the 2nd week in a row, the new ABC drama ranked #1 in its time period with Adults 18-34 (building on its lead-in), and across all key Women (W18-34/W18-49/W25-54).

· ABC's GCB was up over its week-earlier series debut across all key Adult demos: AD18-34 +7%, AD18-49 +5% and AD25-54 +4%. In fact GCB stands as the season's only non-Idol led series to build on its debut telecast in Adults 18-49. The freshman drama once again produced the Net's best series performance in the hour since early-October with Adults 18-49 - since 10/2/11.

Quick Take for Sunday, March 11, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Wins its 3rd Consecutive Sunday Night Among Adults 18-49

More than Doubling its Lead-in at 8pm, ABC's "Once Upon a Time" Ranks No. 1 in its Hour in Adults 18-49 to Tie as Sunday No. 1 Broadcast Program

Building its Overall Audience for its 3rd Straight Broadcast, ABC's "Desperate Housewives" Produces its Most-Watched Telecast in 9 Weeks

ABC's "GCB" Ranks No. 1 in the 10 O'clock Hour in Adults 18-49 and Becomes the Season's Only Non-"Idol" Led Series to Grow from its Debut

Sunday Night (7:00-11:00 p.m.)

As "GCB" grew from its debut telecast, ABC (2.3/6) won Sunday in Adults 18-49 over all-original competition on the other nets, beating CBS by 10% (2.1/6), Fox by 15% (2.0/6) and NBC by 53% (1.5/4). In fact, ABC has been No. 1 on Sunday for 3 weeks straight to post its longest winning streak on the evening since May 2010.

Please Note: With the change to Daylight Savings time, overall Adult 18-49 TV usage declined on Sunday night by -5% from the prior week (36.7 vs. 38.7).

"Once Upon a Time" (8:00-9:00 p.m.)

Shooting up to more than double its lead-in 8:00 p.m. (+115% - 2.8/8 vs. 1.3/4), ABC's "Once Upon a Time" ranked No. 1 in its hour and tied as Sunday's top broadcast show among Adults 18-49. The Disney-owned drama also won its hour across all key Women demos (W18-34/W18-49/W25-54) and stood as the No. 1 broadcast program in its slot with Teens 12-17 and Kids 2-11.

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" led the pack in the 9 o'clock hour with young adults (2.5/6 - tied w/Fox's comedies), dominating the first hour of NBC's "Celebrity Apprentice" by 39% (1.8/4) and CBS' "The Good Wife" by 47% (1.7/4).

· Building its overall audience for its 3rd straight broadcast, ABC's "Housewives" generated its most-watched telecast in 9 weeks and matched a 7-week high with young adults - since 1/8/12 and 1/22/12, respectively.

"GCB" (10:00-11:00 p.m.)

Continuing to show impressive retention of its "Housewives" lead-in (92%), ABC's "GCB" (2.3/6) grew over its week-ago debut and moved up into the No. 1 position during the 10:00 p.m. hour in Adults 18-49, beating out the second hour of NBC's 2-hour "Celebrity Apprentice" by 5% (2.2/5) and CBS' "CSI: Miami" by 10% (2.1/5). In addition for the 2nd week in a row, the new ABC drama ranked No. 1 in its time period with Adults 18-34 (building on its lead-in), and across all key Women (W18-34/W18-49/W25-54).

· ABC's "GCB" was up over its week-earlier series debut across all key Adult demos: AD18-34 +7%, AD18-49 +5% and AD25-54 +4%. In fact "GCB" stands as the season's only non-"Idol" led series to build on its debut telecast in Adults 18-49. The freshman drama once again produced the Net's best series performance in the hour since early-October with Adults 18-49 - since 10/2/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/11/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (FOX)
· APPRENTICE, THE (NBC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· GCB (ABC)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)









most recent ratings | view all posts
[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.