[03/12/12 - 11:40 AM]
OWN: Oprah Winfrey Network Scores Most Watched Telecast Ever With 3.5 Million Viewers Tuning In for Sunday's "Oprah's Next Chapter"
OWN spins the numbers for Sunday, March 11.

[via press release from OWN]


Special Episode Featured Oprah Winfrey's Exclusive Interview with Whitney Houston's Daughter Bobbi Kristina and Her Family

Los Angeles - OWN: Oprah Winfrey Network scored its highest ratings ever with 3.5 million viewers tuning in to Oprah Winfrey's new primetime series "Oprah's Next Chapter" featuring her exclusive interview with Whitney Houston's daughter Bobbi Kristina and her family on Sunday, March 11 (9-10:30 p.m. ET/PT).

The episode garnered a 3.1 rating in the key women 25-54 demo, 3.3 in households and 3.5 million total viewers. The episode saw significant triple digit growth across all key demos versus its season average and grew each half hour in the key female demo (3.0, 3.1, 3.2 W25-54).

The episode bested the previous network high of 1.6 million viewers for "Oprah's Next Chapter" featuring Pastor Joel Osteen (January 8).

Competitive data will be available on Tuesday.

Sunday, March 11, 2012

Oprah's Next Chapter (Sundays at 9 p.m.) - Oprah Speaks with Whitney Houston's Daughter and Her Family

· 3.1 W25-54, 3.3 HH, 3.5 Million P2+

· Growth vs. season average: +444% W25-54, +378% HH, +417% P2+

· Growth vs. previous year (March 2011): +1450% W25-54, +965% HH, +1070% P2+

· Growth vs. prior week (March 4, 2012): +377% W25-54, +329% HH, +365% P2+

· Series season-to-date average (Sundays at 9 p.m.): .95 W25-54, 1.08 HH, 1.1 Million P2+

Source: The Nielsen Company

OWN ratings are coverage ratings.

About "Oprah's Next Chapter"

The new primetime series (Sundays, 9 p.m. ET/PT) features Oprah Winfrey as she steps outside of the studio for riveting, enlightening and in-depth conversations with newsmakers, celebrities, thought leaders and real-life families. Produced by Harpo Studios. Follow the conversation on Twitter #NextChapter

Sunday, March 11 (9-10:30 p.m. ET/PT), Oprah Winfrey spoke with those closest to legendary singer Whitney Houston, as daughter Bobbi Kristina shared personal memories of her mom and how she would like the iconic superstar to be remembered. The family, including her sister-in-law and manager Patricia Houston and Whitney's brother Gary Houston, also address the rumors and speculation surrounding Houston's death.

About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.

  [march 2012]  


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