or


[03/17/12 - 12:38 PM]
2012 NCAA Tournament Delivers Most-Watched First Thursday and Friday Since 1991
Turner Sports and CBS Sports spin the numbers for their NCAA coverage to date.

[via press release from CBS]

2012 NCAA(R) Division I Men's Basketball Championship on TBS, CBS, TNT and truTv Delivers Most-Watched First Thursday & Friday Since 1991

Friday's 5.4 U.S. HH Rating +8%; Eight Million Viewers +7%

Turner Sports and CBS Sports' exclusive second-round coverage of the 2012 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Friday combined to deliver a 5.4 U.S. HH rating (+8% compared with a 5.0 rating in 2011 and +29% vs. 2010's 4.2 rating) and eight million total viewers (+7% vs. 7.5 million viewers last year and +27% vs. 2010's 6.3 million viewers), according to Nielsen Fast Nationals.

Last night's coverage across the four networks delivered the most-watched first Friday of the NCAA Division I Men's Basketball Championship (records date back to 1991, when the tournament expanded to four telecast windows).

Overall, the first Thursday and Friday is the most-watched since 1991. Thursday and Friday coverage averaged a 5.3 U.S. HH rating (+6% compared with a 5.0 rating in 2011) and 7.9 million viewers (+5% vs. 7.5 million viewers last year).

The first telecast window of the day earned a 3.8 U.S. HH rating (tied with last year's record-setting performance in the window and +41% vs. a 2.7 rating in 2010).

The second telecast window of the day delivered a 5.2 U.S. HH rating (+11% vs. last year and +63% vs. a 3.2 rating in 2010).

The third telecast window of the day netted a 6.5 U.S. HH rating (+12% vs. last year and +20% vs. a 5.4 rating in 2010).

The final window earned a 6.0 U.S. HH rating (+2% vs. last year and +18% vs. a 5.1 rating in 2010).

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/13-3/16/12 vs 3-15-3/17811. 2011 and 2012 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.

[04/17/17 - 08:27 AM]
Sunday's Broadcast Ratings: "Stayin' Alive" Special Puts CBS in Front
The Eye gets a boost from the two-hour Grammy special.

[04/16/17 - 01:18 PM]
Saturday's Broadcast Ratings: "Ten Commandments" Hands ABC the Top Spot
The Alphabet edges out its sports competition in total viewers and adults 18-49.

[04/16/17 - 10:25 AM]
"Saturday Night Live" Delivers the #3 Rating of the Week in 18-49, With "SNL's" Best Results Since Feburary and 2nd Best Since November
NBC spins the numbers for Saturday, April 15.

[04/15/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"Blue Bloods" leads the night in both categories for the Eye.

[04/14/17 - 08:29 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
The Eye's "The Big Bang Theory" leads the night in both categories.

[04/13/17 - 12:16 PM]
AMC's Premiere of "The Son" Garners 3 Million Viewers
AMC further spins the numbers for Saturday, April 8.

[04/13/17 - 08:43 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos Against Heavy Repeat Competition
"Empire" once again leads the night among adults 18-49 for the network.