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[03/20/12 - 08:28 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off ABC, CBS Despite Season Low
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for monday, march 19, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (10.07 million viewers, #2; adults 18-49: 3.8, #1) held off the competition on Monday thanks to new episodes of "The Voice" (11.77 million viewers, #3; adults 18-49: 4.5, #1) and "Smash" (6.67 million viewers, #9; adults 18-49: 2.3, #9) - both season lows.

ABC (16.27 million viewers, #1; adults 18-49: 3.1, #T2) then had to settle for second place despite the return of "Dancing With the Stars" (18.47 million viewers, #1; adults 18-49: 3.5, #3) - its lowest-rated premiere ever - and a new "Castle" (11.86 million viewers, #2; adults 18-49: 2.4, #8).

Next up was CBS (9.47 million viewers, #3; adults 18-49: 3.1, #T2) and its original mix of "How I Met Your Mother" (8.15 million viewers, #8; adults 18-49: 3.4, #T4) - tied as its season low, "2 Broke Girls" (9.19 million viewers, #6; adults 18-49: 3.4, #T4) - a series low, "Two and a Half Men" (11.34 million viewers, #4; adults 18-49: 3.8, #2), "Mike & Molly" (9.83 million viewers, #5; adults 18-49: 3.2, #6) and "Hawaii Five-0" (9.14 million viewers, #7; adults 18-49: 2.5, #7) - tied as its season low.

Meanwhile, FOX (5.43 million viewers, #4; adults 18-49: 1.8, #4) offered up new episodes of "House" (5.78 million viewers, #10; adults 18-49: 2.0, #10) and "Alcatraz" (5.07 million viewers, #11; adults 18-49: 1.5, #11).

And finally, repeats of "America's Next Top Model" (0.81 million viewers, #12; adults 18-49: 0.3, #12) and "Hart of Dixie" (0.69 million viewers, #13; adults 18-49: 0.2, #13) closed out the night on The CW (0.75 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), "Top Model" delivered a 0.4 rating while "Dixie" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
+10.34% - Mike & Molly (vs. 2/27/12)
+9.09% - Castle (vs. 2/27/12)
+5.56% - Two and a Half Men (vs. 2/27/12)
0.00% - Hawaii Five-0 (vs. 2/27/12)
-4.17% - Smash
-5.56% - How I Met Your Mother (vs. 2/27/12)
-6.25% - Alcatraz
-8.11% - 2 Broke Girls (vs. 2/27/12)
-11.76% - The Voice
-13.04% - House (vs. 2/20/12)

Year-to-year changes (adults 18-49):
+233.33% - The Voice (vs. Chuck/The Event)
+47.83% - 2 Broke Girls (vs. Mad Love)
+46.15% - Two and a Half Men
+43.75% - Smash (vs. Harry's Law)
+17.24% - How I Met Your Mother
+6.67% - Mike & Molly
-13.79% - Hawaii Five-0
-21.05% - Alcatraz (vs. The Chicago Code)
-27.27% - Castle
-31.37% - Dancing With the Stars
-41.18% - House

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 3.1/8; and ABC's combo of "Nightline," 3.5/8; and "Jimmy Kimmel Live," 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/3; "Nightline," 1.0/5; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households and a 0.4/2 in adults 18-49 in the 25 markets with local people meters


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/21/11):

ABC (19.08 million viewers, #1; adults 18-49: 4.5, #1) surged to the top spot on Monday thanks to the return of "Dancing With the Stars" (22.27 million viewers, #1; adults 18-49: 5.1, #1) and a new "Castle" (12.70 million viewers, #2; adults 18-49: 3.3, #3).

CBS (8.81 million viewers, #2; adults 18-49: 2.8, #2) then claimed the silver with its mix of "How I Met Your Mother" (7.95 million viewers, #8; adults 18-49: 2.9, #T5), "Mad Love" (6.55 million viewers, #9; adults 18-49: 2.3, #8), a repeat of "Two and a Half Men" (9.14 million viewers, #6; adults 18-49: 2.6, #7), "Mike & Molly" (9.63 million viewers, #4; adults 18-49: 3.0, #4) and "Hawaii Five-0" (9.79 million viewers, #3; adults 18-49: 2.9, #T5). "Mother" and "Molly" were both at season lows.

Next up was FOX (7.81 million viewers, #3; adults 18-49: 2.6, #3) with originals of "House" (9.31 million viewers, #5; adults 18-49: 3.4, #2) and "The Chicago Code" (6.31 million viewers, #10; adults 18-49: 1.9, #9).

Meanwhile, NBC (5.53 million viewers, #4; adults 18-49: 1.4, #4) offered up new episodes of "Chuck" (4.32 million viewers, #11; adults 18-49: 1.5, #11), "The Event" (4.05 million viewers, #12; adults 18-49: 1.2, #12) and "Harry's Law" (8.21 million viewers, #7; adults 18-49: 1.6, #10) - all of which once again matched or hit new series lows.

And finally, repeats of "90210" (0.78 million viewers, #13; adults 18-49: 0.3, #13) and "Gossip Girl" (0.53 million viewers, #14; adults 18-49: 0.2, #14) on The CW (0.65 million viewers, #5; adults 18-49: 0.2, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Castle (17.90% vs. 2/28/11), Mad Love (9.50% vs. 2/28/11), Hawaii Five-0 (7.40% vs. 2/21/11), The Chicago Code (0.00%), The Event (0.00%), House (-2.90%), Harry's Law (-5.90%), Chuck (-6.30%), Mike & Molly (-11.80% vs. 2/28/11), How I Met Your Mother (-14.70% vs. 2/28/11).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.6/9; and "Jimmy Kimmel Live," 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.9/4; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3 with an encore).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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