Record Breaking Friday Night on HGTV
Headlined by the premiere of the special "You Live in What?" at 9P on March 16, HGTV achieved the largest Friday night audience ever for HGTV among the following demos: HHs: (1,293,000), P18+ (1,607,000), M18+ (513,000) and P25-54 (686,000). The special nearly doubled the prior 13 week average for the time period, growing 83% among P25-54 and gave the Friday 9P-10P time period its highest rating ever among M18-49 (0.6 rating). In addition, every program in prime on Friday night posted double digit ratings growth over the prior year and prior 13 weeks.