or


[03/23/12 - 08:52 AM]
For the 2nd Week Running, ABC's "Missing" is the #2 Most-Watched Show to "Idol" at 8pm
ABC spins the numbers for Thursday, March 22.

[via press release from ABC]

For the 2nd Week Running, ABC's "Missing" is the #2 Most-Watched Show to "Idol" at 8pm

Some early info on ABC's Thursday, ahead of the regular press release.

From 8-9pm opposite American Idol, ABC's Missing finished as the 2nd most-watched TV show for the 2nd week in a row, topping CBS' NCAA Basketball coverage by over 1.5 million viewers and more than doubling the audience (+142%) of NBC's original comedy block (Community/30 Rock). The ABC drama also ranked as the #2 regular program in the hour to Idol with Adults 18-49 and Adults 25-54, while taking second overall with key Women (W18-49/W25-54). ABC's Missing qualified as Thursday's 2nd-most-watched scripted program, topping all 4 of NBC's comedies and the drama Awake at 10pm, and trailing only Fox's Idol-driven Touch premiere.

· Missing delivered strong retention of its week-ago debut in Total Viewers (82%), Adults 25-54 (86%), Men 18-49 (92%) and Men 25-54 (100%).

· The new drama improved its time period year to year by double digits, drawing 18% more viewers than original programming on the same night last year.

During the 9 o'clock hour, ABC's repeat Grey's Anatomy outdrew NBC's original comedies (30 Rock/Up All Night) by 1.4 million viewers.

· Grey's generated its largest repeat audience this season, surging 15% over its last replay.

During the 10 o'clock hour, ABC's repeat Private Practice was up sharply over last encore airing in viewers (+26%) and young adults (+13%).

Quick Take for Thursday, March 22, 2012 (Fast Affiliate Live + Same Day Ratings)

Continuing to Improve its Time Slot Opposite "Idol" from 8-9pm, ABC's "Missing" Finishes as the 2nd-Most-Watched TV Show for the 2nd Week in a Row in its Hour

Generating its Most-Watched Repeat this Season, ABC's "Grey's" Outdraws NBC's Original Comedies by 1.4 Million Viewers During the 9 O'clock Hour

ABC's "Private Practice" Posts Sharp Increases Over its Most Recent Repeat

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., opposite Fox's "American Idol," ABC's "Missing" (8.7 million) finished as the 2nd-most-watched TV show for the 2nd week in a row, topping CBS' NCAA Basketball coverage by over 1.5 million viewers (preliminary time period-based 7.0 million) and more than doubling the audience (+142%) of NBC's original comedy block ("Community"/"30 Rock" = 3.6 million). The ABC drama also ranked as the No. 2 regular program in the hour to "Idol" with Adults 18-49 (1.6/5-tie) and Adults 25-54 (2.5/7), while taking second overall with key Women (W18-49/W25-54). In fact, ABC's "Missing" qualified as Thursday's 2nd-most-watched scripted program, topping all 4 of NBC's comedies and the drama "Awake" at 10:00 p.m., trailing only Fox's "Idol"-driven "Touch" premiere.

· "Missing" delivered strong retention of its week-ago debut in Total Viewers (82%), Adults 25-54 (86%), Men 18-49 (92%) and Men 25-54 (100%).

· The new drama improved its time period year to year by double digits, drawing 18% more viewers than original programming on the same night last year ("Wipeout" on 3/24/11 = 7.4 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's repeat "Grey's Anatomy" outdrew NBC's original comedies ("30 Rock"/"Up All Night") by 1.4 million viewers (4.7 million vs. 3.3 million).

· "Grey's" generated its largest repeat audience this season, surging 15% over its last replay.

"Private Practice" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's repeat "Private Practice" was up sharply over the last encore airing in viewers (+26% - 3.4 million vs. 2.7 million) and young adults (+13% - 0.9/2 vs. 0.8/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/22/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· AMERICAN IDOL (ABC)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MISSING (ABC)
· PRIVATE PRACTICE (ABC)
· TOUCH (FOX)
· UP ALL NIGHT (NBC)





most recent ratings | view all posts
[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.

[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.

[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.

[07/14/25 - 06:08 PM]
"Celebrity Family Feud" Returns with Best Premiere in Three Years
Overall, the season 11 premiere notched the show's best performance for any telecast in Total Viewers (4.16 million) and Adults 18-49 (0.42 rating) since 8/28/22 and 8/13/23, respectively.

[07/14/25 - 12:01 PM]
Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers
In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.

[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.