or


[03/23/12 - 10:21 AM]
"The Vampire Diaries" Takes a Bite Out of Thursday Night
The CW spins the numbers for Thursday, March 22.

[via press release from The CW]

THE VAMPIRE DIARIES TAKES A BITE OUT OF THURSDAY NIGHT

THE VAMPIRE DIARIES Up in Key Demos Week to Week and Year to Year

THE SECRET CIRCLE Has Most Watched Episode Since 2/9/12

March 23, 2012 (Burbank, CA) - Last night's THE VAMPIRE DIARIES scored solid gains week to week in key demos, up 5% in women 18-34 (2.0/7), up 8% in adults 18-49 (1.3/4) and up 6% in women 18-49 (1.7/5), and it was up 3% in total viewers (2.7M), according to preliminary Live Plus Same Day Nielsen ratings for Thursday, March 22, 2012. It was even in adults 18-34 (1.4/5).

THE VAMPIRE DIARIES was also up versus the equivalent episode last year (4/7/2011), up 17% in adults 18-34, up 5% in women 18-34, up 8% in adults 18-49 and up 6% in women 18-49.

THE VAMPIRE DIARIES ranked #2 in the 8-9 p.m. hour among women 18-34, and again out-rated ABC's Missing in adults 18-34.

It was THE VAMPIRE DIARIES best performance among women 18-34 since 1/5/12.

THE SECRET CIRCLE was also up week to week in total viewers (1.7M), with its most watched episode since 2/9/12, and held even in key demos. Versus its time period last year (Nikita, 4/7/2011), it was up in women 18-34 (0.9/3) and women 18-49 (1.0/3).

The CW was #2 (tie) from 8-10 p.m. last night among women 18-34 (1.5/5), with its best Thursday night among young women since 1/5/12.

This season, THE VAMPIRE DIARIES averages a 30% gain in total viewers when Live + 7 data is counted, versus Live + Same Day, a 43% increase in women 18-34 and a 37% jump in adults 18-34. THE SECRET CIRCLE jumps 48% in women 18-34, 45% in adults 18-34 and 36% in total viewers.





  [march 2012]  
S
M
T
W
T
F
S
    


· SECRET CIRCLE, THE (CW)
· VAMPIRE DIARIES, THE (CW)









most recent ratings | view all posts
[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 09:05 AM]
ABC Family's "Baby Daddy" Soars to Season and Multi-Month Highs in Total Viewers and Target Demographics
ABC Family further spins the numbers for Wednesday, June 24.

[06/29/15 - 08:51 AM]
Live + 7 Day Ratings: ABC's "The Whispers" Increases Its Playback Growth to 90% in Week 2 Among Adults 18-49
ABC further spins the numbers for Monday, June 8.

[06/29/15 - 08:37 AM]
"Dateline NBC" Jumps 50% or 1.5 Million Persons Week to Week in Total Viewers
NBC spins the numbers for Sunday, June 28.

[06/29/15 - 08:19 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Celebrity Family Feud"
Week two of the game show holds off the Sunday premiere of "Big Brother" on CBS.

[06/28/15 - 08:42 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with "Ninja Warrior" Encore
The Peacock leads the night among adults 18-49 in a low key race.

[06/28/15 - 08:37 AM]
"Ninja" Encore Is #1 in Primetime on the Big 4 in 18-49
NBC spins the numbers for Saturday, June 27.

[06/27/15 - 12:42 PM]
FOX-Record 5.7 Million Watch USA Defeat China in FIFA Women's World Cup 2015 Quarterfinal
FOX Sports spins the numbers for Friday, June 26.

[06/27/15 - 08:50 AM]
"Dateline" Matches Its Highest Friday Rating Since April 3
NBC spins the numbers for Friday, June 26.

[06/27/15 - 08:42 AM]
Friday's Broadcast Ratings: FOX Tops Demos with FIFA Women's Wold Cup
Said coverage is the night's biggest draw among adults 18-49.

[06/26/15 - 10:19 AM]
Thursday's Premiere of "Big Brother" Is the Night's #1 Broadcast in Adults 18-49, Adults 25-54 aAnd Adults 18-34
CBS spins the numbers for Thursday, June 25.

[06/26/15 - 09:56 AM]
HGTV's "Brother vs. Brother" Delivered Record-Breaking Season
HGTV spins the numbers for the season to date.

[06/26/15 - 09:46 AM]
CBS News' Original Broadcasts Post Strong Television Year-to-Date Performances with Key News Demos and Viewers
CBS spins the numbers for the week of June 15-21.

[06/26/15 - 09:38 AM]
2015 NBA Draft Matches Highest-Rated Ever on ESPN
ESPN spins the numbers for Thursday, June 25.

[06/26/15 - 08:51 AM]
"Dateline" Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Thursday, June 25.