or


[03/23/12 - 10:21 AM]
"The Vampire Diaries" Takes a Bite Out of Thursday Night
The CW spins the numbers for Thursday, March 22.

[via press release from The CW]

THE VAMPIRE DIARIES TAKES A BITE OUT OF THURSDAY NIGHT

THE VAMPIRE DIARIES Up in Key Demos Week to Week and Year to Year

THE SECRET CIRCLE Has Most Watched Episode Since 2/9/12

March 23, 2012 (Burbank, CA) - Last night's THE VAMPIRE DIARIES scored solid gains week to week in key demos, up 5% in women 18-34 (2.0/7), up 8% in adults 18-49 (1.3/4) and up 6% in women 18-49 (1.7/5), and it was up 3% in total viewers (2.7M), according to preliminary Live Plus Same Day Nielsen ratings for Thursday, March 22, 2012. It was even in adults 18-34 (1.4/5).

THE VAMPIRE DIARIES was also up versus the equivalent episode last year (4/7/2011), up 17% in adults 18-34, up 5% in women 18-34, up 8% in adults 18-49 and up 6% in women 18-49.

THE VAMPIRE DIARIES ranked #2 in the 8-9 p.m. hour among women 18-34, and again out-rated ABC's Missing in adults 18-34.

It was THE VAMPIRE DIARIES best performance among women 18-34 since 1/5/12.

THE SECRET CIRCLE was also up week to week in total viewers (1.7M), with its most watched episode since 2/9/12, and held even in key demos. Versus its time period last year (Nikita, 4/7/2011), it was up in women 18-34 (0.9/3) and women 18-49 (1.0/3).

The CW was #2 (tie) from 8-10 p.m. last night among women 18-34 (1.5/5), with its best Thursday night among young women since 1/5/12.

This season, THE VAMPIRE DIARIES averages a 30% gain in total viewers when Live + 7 data is counted, versus Live + Same Day, a 43% increase in women 18-34 and a 37% jump in adults 18-34. THE SECRET CIRCLE jumps 48% in women 18-34, 45% in adults 18-34 and 36% in total viewers.





  [march 2012]  
S
M
T
W
T
F
S
    


· SECRET CIRCLE, THE (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.

[08/21/16 - 10:59 AM]
Saturday's Broadcast Ratings: NBC Rides Penultimate Night of Olympic Games to Victory
The Peacock continues its streak of victories in total viewers and adults 18-49.

[08/20/16 - 09:16 AM]
Friday's Broadcast Ratings: NBC Tops Charts with Olympic Games, "Superstore"
The Peacock leads the evening among total viewers and adults 18-49.

[08/20/16 - 08:42 AM]
"Superstore's" Post-Olympic Telecast Generates Strong Sampling
NBC spins the numbers for Friday, August 19.

[08/19/16 - 10:33 AM]
Hallmark Channel's Newest Original Primetime Series, "Chesapeake Shores" Premieres to a Strong Start
The Hallmark Channel spins the numbers for the week of August 8-14.

[08/19/16 - 08:40 AM]
Thursday's Broadcast Ratings: NBC Rides Olympic Games to Another Win
The Peacock dominates the evening in total viewers and adults 18-49.

[08/19/16 - 06:38 AM]
NBC Ranks #1 In Primetime for 115th Consecutive Night of Summer Olympics
NBC spins the numbers for Thursday, August 18.