[03/27/12 - 12:00 PM]
1Q 2012 is ABC Family's Biggest 1Q Ever in Key Demos in Prime
ABC Family spins the numbers for the quarter to date.

[via press release from ABC Family]

Primetime Ratings for 1Q 2012 - Final National Ratings

1Q 2012 is ABC Family's Biggest 1Q Ever in Key Demos in Prime, and its #2 Quarter on Record in Females 12-34; Is Cable's #2 Network in Females 12-34

"Pretty Little Liars" is Cable's #1 Scripted Series of 1Q 2012 in Females 12-34; "Switched at Birth" and "The Lying Game" Place Among the Top 4 Scripted Series

Debut of "Another Cinderella Story: Once Upon a Song" is TV's #1 Movie in Females 12-34; Basic Cable Debut of "The Blind Side" is the #2 Cable Movie in Women 18-49 and Ranks Among ABC Family's Top 10 Telecasts Ever in Viewers

1Q 2012 Prime Highlights:

Powered by its established roster of original hits, most notably "Pretty Little Liars," "Switched at Birth" and "The Lying Game," ABC Family delivered its #2 quarter in the network's history in Women 18-34 (294,000) and Females 12-34 (493,000), and was the network's most-watched 1Q on record in Adults 18-34 (398,000), Women 18-49 (460,000) and Viewers 12-34 (641,000).

Competitively, ABC Family matched the network's 2nd strongest competitive showing on record in key demos, ranking as cable's #2 network in Females 12-34, the #3 cable network in Women 18-34 and the #4 cable network in Women 18-49.

· 1Q2012 versus 1Q2011, ABC Family surged by 20% in Women 18-34 (294,000 vs. 245,000), by 14% in Women 18-49 (460,000 vs. 404,000) and by 22% in Females 12-34 (493,000 vs. 404,000).

· Also impressive, this marked the network's 7th consecutive quarter posting year-to-year increases in Adults 18-34 (+6% - 398,000 vs. 369,000) and Women 18-34, and its 4th consecutive quarter in Women 18-49 and Females 12-34.

1Q 2012 Programming Highlights:

· "Pretty Little Liars" ranked as the quarter's #1 scripted cable series in Females 12-34 (2.10 million/4.7 rating), the #2 scripted cable series in Women 18-34 (1.16 million/3.4 rating) and Women 18-49 (1.54 million/2.4 rating), and the #1 TV series in Female Teens (987,000/8.4 rating).

· In Females 12-34, ABC Family owned 3 of cable's Top 4 scripted series with "Pretty Little Liars" (#1 - 2.10 million/4.7 rating), "The Lying Game" (#3 - 1.18 million/2.6 rating) and "Switched at Birth" (#4 - 1.17 million/2.6 rating).

· The debut of "Another Cinderella Story: Once Upon a Song" (1/22/12) stood as TV's #1 movie in Females 12-34 (1.14 million/2.5 rating), while the basic cable premiere of Sandra Bullock starrer "The Blind Side" (3/24/12) was cable's #2 movie of 1Q 2012 in Women 18-49 (1.20 million/1.9 rating), and now stands among ABC Family's Top 10 telecasts of all time in Total Viewers (4.69 million - #10).

Source: NTI, U.S. ratings, most current, 1Q 2012: 12/26/11 - 3/25/12; 1Q 2011: 12/27/10-3/27/11. Streaks include ties on rating. Series rank based on trackage data.] "The Blind Side"=Live + Same Day.

  [march 2012]  


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