[03/27/12 - 11:36 AM]
Animal Planet Seals Record First-Quarter Performance
Animal Planet spins the numbers for the quarter to date.

[via press release from Animal Planet]


-- Network Sees Double-Digit Gains in All Major Demos --

(Silver Spring, Md., March 27, 2012) - Animal Planet finished first quarter with record-setting achievements, delivering its best quarter ever among P2+ viewers (441K) and Households (355K) in total day. The network also had its best quarter ever among M25-54 in both prime (156K) and total day (97K), up 36% and 26% compared to year-ago respectively.

Posting double-digit gains over last year in prime among key demos, Animal Planet earned its strongest first-quarter prime ratings in eight years among P2+ viewers (667K, +14% ) and in nine years among HH (500K, +17% ).

"Since the New Year, viewers have flocked to Animal Planet week after week, drawn in by our new series and returning hit shows like FINDING BIGFOOT," says Marjorie Kaplan, president and general manager of Animal Planet. "We expect to continue the momentum with new seasons of our top two performing series of all time, RIVER MONSTERS, premiering this Sunday, and WHALE WARS, coming later this spring."

Animal Planet's success is fueled by hit series, including FINDING BIGFOOT, which remains one of the network's top three performing series of all time among P25-54, and TOO CUTE!, which ranks as the second strongest Animal Planet series year to date among P25-54 and W25-54. In first quarter, FINDING BIGFOOT experienced a strong second season, averaging 1.4M P2+ viewers , up 15% vs. season one. The FINDING BIGFOOT episodes "Baby Bigfoot" and "Buckeye Bigfoot" each brought in 1.6M P2+ viewers and rank as the series' most-watched episodes ever. Season to date, TOO CUTE! has exceeded 2011 premieres by more than 40% among P2+, delivering more than 1.1M viewers.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

  [march 2012]  


most recent ratings | view all posts
[03/21/18 - 08:16 AM]
Tuesday's Broadcast Ratings: "The Voice" Keeps NBC on Top
The Peacock leads the evening among total viewers and adults 18-49.

[03/20/18 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice" Tops "American Idol" in Second Showdown
NBC wins the evening in both total viewers and adults 18-49.

[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.