or


[03/27/12 - 11:36 AM]
Animal Planet Seals Record First-Quarter Performance
Animal Planet spins the numbers for the quarter to date.

[via press release from Animal Planet]

ANIMAL PLANET SEALS RECORD FIRST-QUARTER PERFORMANCE

-- Network Sees Double-Digit Gains in All Major Demos --

(Silver Spring, Md., March 27, 2012) - Animal Planet finished first quarter with record-setting achievements, delivering its best quarter ever among P2+ viewers (441K) and Households (355K) in total day. The network also had its best quarter ever among M25-54 in both prime (156K) and total day (97K), up 36% and 26% compared to year-ago respectively.

Posting double-digit gains over last year in prime among key demos, Animal Planet earned its strongest first-quarter prime ratings in eight years among P2+ viewers (667K, +14% ) and in nine years among HH (500K, +17% ).

"Since the New Year, viewers have flocked to Animal Planet week after week, drawn in by our new series and returning hit shows like FINDING BIGFOOT," says Marjorie Kaplan, president and general manager of Animal Planet. "We expect to continue the momentum with new seasons of our top two performing series of all time, RIVER MONSTERS, premiering this Sunday, and WHALE WARS, coming later this spring."

Animal Planet's success is fueled by hit series, including FINDING BIGFOOT, which remains one of the network's top three performing series of all time among P25-54, and TOO CUTE!, which ranks as the second strongest Animal Planet series year to date among P25-54 and W25-54. In first quarter, FINDING BIGFOOT experienced a strong second season, averaging 1.4M P2+ viewers , up 15% vs. season one. The FINDING BIGFOOT episodes "Baby Bigfoot" and "Buckeye Bigfoot" each brought in 1.6M P2+ viewers and rank as the series' most-watched episodes ever. Season to date, TOO CUTE! has exceeded 2011 premieres by more than 40% among P2+, delivering more than 1.1M viewers.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [march 2012]  
S
M
T
W
T
F
S
    


· FINDING BIGFOOT (ANIMAL PLANET)
· RIVER MONSTERS (ANIMAL PLANET)
· TOO CUTE! (ANIMAL PLANET)
· WHALE WARS (ANIMAL PLANET)









most recent ratings | view all posts
[08/04/15 - 12:07 PM]
Disney's "Descendants" Powers Disney Channel to Primetime Sweep and Over 1-Year Highs
Disney Channel spins the numbers for the week of July 27-August 2.

[08/04/15 - 11:07 AM]
"48 Hours: Fall from Grace" Is Saturday's #1 Program with Adults 25-54 and Viewers
CBS spins the numbers for Saturday, August 1.

[08/04/15 - 09:03 AM]
American Pharoah's Victory in Haskell Invitational on NBC Is Most-Watched Summer Race in 13 Years
NBC spins the numbers for Sunday, August 2.

[08/04/15 - 08:51 AM]
NBC Sweeps Monday in All Key Measures Among the Big 4, Wins 6 of 6 Half-Hours in Adults 18-49
NBC spins the numbers for Monday, August 3.

[08/04/15 - 08:35 AM]
ABC's "Bachelor in Paradise" Monday Debut Surges by Double Digits From Its Sunday Premiere in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 3.

[08/04/15 - 08:20 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "American Ninja Warrior"
The Peacock nearly doubles its closest competitor among adults 18-49.

[08/03/15 - 02:25 PM]
"Save My Life: Boston Trauma" Is Up by Double Digits to Series Highs Among Key Women
ABC News spins the numbers for Sunday, August 2.

[08/03/15 - 02:24 PM]
"Boston EMS" Grows Over Its Week-Ago Premiere in Total Viewers
ABC News spins the numbers for Saturday, August 1.

[08/03/15 - 01:00 PM]
Science Channel Moves Up the Men 25-54 Ranker in July
Science Channel further spins the numbers for the month of July.

[08/03/15 - 11:09 AM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Viewer Lift
CBS further spins the numbers for the week of July 13-19.

[08/03/15 - 10:10 AM]
ABC Family's "Baby Daddy" Hits 1 1/2 Year High in Total Viewers and Near 7 Month Highs and Across Key 18-34, 18-49 and 12-34 Demos
ABC Family further spins the numbers for Wednesday, July 29.

[08/03/15 - 08:43 AM]
ESPN's "Sunday Night Baseball" Delivers Strong Numbers for Mets-Nationals
ESPN spins the numbers for Sunday, August 2.

[08/03/15 - 08:39 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49
ABC spins the numbers for Sunday, August 2.

[08/03/15 - 08:38 AM]
Sunday's Broadcast Ratings: "Big Brother" Holds Off "Bachelor in Paradise" Return
CBS and ABC however split the adults 18-49 crown last night.

[08/03/15 - 08:31 AM]
"American Ninja Warrior" Rebroadcast Ties for #1 Among the Big 4 Networks in Adults 18-49 and Adults 25-54
NBC spins the numbers for Sunday, August 2.