or


[03/27/12 - 11:36 AM]
Animal Planet Seals Record First-Quarter Performance
Animal Planet spins the numbers for the quarter to date.

[via press release from Animal Planet]

ANIMAL PLANET SEALS RECORD FIRST-QUARTER PERFORMANCE

-- Network Sees Double-Digit Gains in All Major Demos --

(Silver Spring, Md., March 27, 2012) - Animal Planet finished first quarter with record-setting achievements, delivering its best quarter ever among P2+ viewers (441K) and Households (355K) in total day. The network also had its best quarter ever among M25-54 in both prime (156K) and total day (97K), up 36% and 26% compared to year-ago respectively.

Posting double-digit gains over last year in prime among key demos, Animal Planet earned its strongest first-quarter prime ratings in eight years among P2+ viewers (667K, +14% ) and in nine years among HH (500K, +17% ).

"Since the New Year, viewers have flocked to Animal Planet week after week, drawn in by our new series and returning hit shows like FINDING BIGFOOT," says Marjorie Kaplan, president and general manager of Animal Planet. "We expect to continue the momentum with new seasons of our top two performing series of all time, RIVER MONSTERS, premiering this Sunday, and WHALE WARS, coming later this spring."

Animal Planet's success is fueled by hit series, including FINDING BIGFOOT, which remains one of the network's top three performing series of all time among P25-54, and TOO CUTE!, which ranks as the second strongest Animal Planet series year to date among P25-54 and W25-54. In first quarter, FINDING BIGFOOT experienced a strong second season, averaging 1.4M P2+ viewers , up 15% vs. season one. The FINDING BIGFOOT episodes "Baby Bigfoot" and "Buckeye Bigfoot" each brought in 1.6M P2+ viewers and rank as the series' most-watched episodes ever. Season to date, TOO CUTE! has exceeded 2011 premieres by more than 40% among P2+, delivering more than 1.1M viewers.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [march 2012]  
S
M
T
W
T
F
S
    


· FINDING BIGFOOT (ANIMAL PLANET)
· RIVER MONSTERS (ANIMAL PLANET)
· TOO CUTE! (ANIMAL PLANET)
· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[02/23/18 - 02:01 PM]
NBC Tops Other Broadcast Networks Combined in Primetime for 32nd Consecutive Olympic Night
NBC further spins the numbers for Thursday, February 22.

[02/23/18 - 01:52 PM]
18.1 Million Viewers Watch Daytona 500 on FOX
FOX Sports further spins the numbers for Sunday, February 18.

[02/23/18 - 08:30 AM]
Thursday's Broadcast Ratings: NBC Holds Onto Top Spot with Winter Olympics
The Peacock continues its streak among total viewers and adults 18-49.

[02/22/18 - 02:16 PM]
Team USA Women's Hockey Gold Medal Victory Is Most Watched Late-Night Show in NBCSN History
NBC further spins the numbers for Wednesday, February 21.

[02/22/18 - 12:42 PM]
Paramount Network Delivers Strong Ratings in Its First Month Led by Original Event Series, "Waco"
Paramount Network further spins the numbers for the year to date.

[02/22/18 - 12:10 PM]
"Restored by the Fords" Wraps First Season on HGTV with Solid Ratings Performance
HGTV further spins the numbers for the series to date.

[02/22/18 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, Winter Olympics Top Charts
The Peacock claims top honors in total viewers and adults 18-49.

[02/22/18 - 07:53 AM]
Viewers Flock to Hallmark Channel for "2018 American Rescue Dog Show," Demonstrating That Rescues Are the Country's Top Dogs
The Hallmark Channel further spins the numbers for Monday, February 19.

[02/21/18 - 02:30 PM]
"Beyond" Soars to New Season Highs with Its Best Numbers in Over 1 Year
Freeform further spins the numbers for Thursday, February 15.

[02/21/18 - 02:26 PM]
Lindsey Vonn's Final Olympic Downhill Leads NBC Olympics to 8% Increase Over Comparable Sochi Olympics Telecast
NBC further spins the numbers for Tuesday, February 20.

[02/21/18 - 08:37 AM]
Tuesday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock rides its primetime coverage to the top spot in total viewers and adults 18-49.

[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 08:20 AM]
Monday's Broadcast Ratings: Winter Olympics Begin Final Week on Top
NBC easily wins the evening in total viewers and adults 18-49.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.