[04/03/12 - 02:16 PM]
OWN: Oprah Winfrey Network Saturday Primetime Line-Up Posts Ratings Highs
OWN spins the numbers for Saturday, March 31.

[via press release from OWN]


Popular Series 'Welcome to Sweetie Pie's' Returns with its Highest Ratings Ever

The Debut of New Original Series 'Beverly's Full House' Posts Time Period High

Los Angeles - OWN: Oprah Winfrey Network premiered its Saturday prime time line-up on March 31 with the return of the popular original series "Welcome to Sweetie Pie's" (9-10 p.m. ET/PT), posting a series high of .49 W25-54 and 512,000 total viewers (up triple digits +133% versus the fall premiere on Oct. 15, 2011 in W25-54 and+133% W25-54 versus year ago numbers and posting double digit growth versus the series average up +23% W25-54). Immediately following "Sweetie Pie's," the network debuted the new original series "Beverly's Full House" (10-11 p.m. ET/PT) which posted a network high in the time period with a .44 W25-54 and 388,000 total viewers (up double digits +83% W25-54 versus year ago numbers and up +45% in total viewers).

In addition, the two series were the highest rated original series of the night in their respective time periods for African American women 25-54.

Saturday, March 31, 2012

"Welcome to Sweetie Pie's" (Saturdays at 9 p.m. ET/PT)

· .49 W25-54, .56 HH, 512,000 P2+

· Growth versus year ago: +133% W25-54, +87% HH, +91% P2+

· #1 original series in its time period for AA W25-54 among 97 ad-supported cable networks

"Beverly's Full House" (Saturday's at 10 p.m. ET/PT)

· .44 W25-54, .40 HH, 388,000 P2+

· Growth versus year ago: +83% W25-54, +33% HH, +45% P2+

· #1 original series in its time period for AA W25-54 among 97 ad-supported cable networks

Source: The Nielsen Company

OWN ratings are coverage ratings.

About "Welcome to Sweetie Pie's"

"Welcome to Sweetie Pie's" follows former Ikette Miss Robbie Montgomery and her dynamic family at their St. Louis soul food restaurant Sweetie Pie's. A backup singer for the soul duo sensation Ike and Tina Turner in the 1960s, Robbie Montgomery spent much of her time on tour cooking for the band. After her lung collapsed and she could no longer sing, Robbie took her mother's age-old soul food recipes and opened the restaurant known as Sweetie Pie's. Now with two successful locations, Miss Robbie is upping the ante and preparing to open a third with the help of her son and business partner, Tim. As Tim and his fianc´┐Że, Jenae, tend to their newborn son and plan their wedding, Miss Robbie - who, at 71, has never been married - continues to look for love and keep her family in line, especially her wise-cracking nephew Lil' Charles. "Welcome to Sweetie Pie's" follows the loud, loving and still very musical Montgomery family as they struggle with the demands of expanding their family-owned business and creating a legacy to pass on to future generations, one soulful dish at a time. Produced by Pilgrim Studios, Executive Producers are Craig Piligian, Jenn Duncan, Jeff Keane, Tim Brietbach and Steve Luebbert. Join the conversation on Twitter #SweetiePies

About "Beverly's Full House"

The new OWN docu-series "Beverly's Full House" follows what happens when three generations of supermodel Beverly Johnson's family come together under one roof. Eight one-hour episodes follow Johnson as she steps out of her role as glamorous fashion icon and opens her home to her daughter Anansa (aplus-size model), son-in-law David (a former NFL player) and their newborn baby Ava, in an effort to reconnect with her daughter and to help her growing family during a tough economy. "Beverly's Full House" is produced by Good Clean Fun ("Run's House" and "Tia & Tamera") with executive producers Jason Carbone, Nick Lee and Beverly Johnson. Join the conversation on Twitter #BFH

About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.

  [april 2012]  


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