STYLE'S "GIULIANA & BILL" DELIVERS ITS MOST WATCHED SEASON PREMIERE EVER
SEASON FIVE PREMIERE OF "GIULIANA & BILL" DELIVERS ITS MOST WATCHED SEASON PREMIERE EVER ON THE STYLE NETWORK UP AN IMPRESSIVE 83% IN TOTAL VIEWERS
Anchoring a New Night of Programming on Style Premiere Delivers Best Tuesday Night Telecast Ever And Most Watched Telecast in 2012 Among W18-49
Premiere Fueled Most Viewed Videos in One Day on MyStyle.com This Year
LOS ANGELES - April 4, 2012 - The Style Network's season five premiere of "Giuliana & Bill" on Tuesday, April 3 at 8pm ET/PT delivered the series' most-watched season premiere ever across all key demos, up an impressive +83% in total viewers over the previous season, according to Nielsen. Anchoring a new night of programming for the network, the premiere marked Style's best Tuesday night telecast ever as well as its most watched telecast in 2012 among W18-49. Additionally, the premiere was up +74% in W18-34 and +64% in W18-49 over the season four premiere. On the digital front, MyStyle.com's videos had its most viewed day this year up +179% compared to the prior four-week average for a Tuesday.
"The Style Network is honored to travel on this journey with Giuliana and Bill Rancic over the years," said Salaam Coleman Smith, President, The Style Network. "We are thankful to them for sharing the intimate details of their lives again this season and are touched by how much their story has resonated with our viewers."
The season five premiere of "Giuliana & Bill" garnered 528,000 total viewers and delivered among the targeted key demos 283,000 W18-49 and 155,000 W18-34.
"Giuliana & Bill" airs Tuesday nights at 8pm ET/PT on Style. This season viewers will get an intimate look into Giuliana's journey as she returns to work, leaving Bill to find balance with their new houseguests -- Giuliana's parents, Anna and Eduardo. Additionally, the season will celebrate the opening of their restaurant RPM Italian in Chicago, which features many of Giuliana's mother's, Mamma DePandi's, recipes. And while their immediate focus is on Giuliana's recovery, the future is always top of mind for Giuliana and Bill as they continue to dream of one day starting a family
"Giuliana & Bill" is produced by Comcast Entertainment Studios, a division of NBCUniversal. Executive producers are Robert Sizemore and Jay James for Comcast Entertainment Studios and Giuliana Rancic and Bill Rancic for You & I Productions. Renee G. Simon and Ruth Rafidi serve as network executives on the show.
Source: Nielsen, Fast Nationals L+SD Impressions - Giuliana & Bill S5 Premiere (Tues, 8P-9P, 04/03/12) vs. S4 Premiere (Mon, 8P-9P,07/18/11), Style Tuesday 8P-11P Telecast Ranker (09/27/04-04/02/12), Style 2012 Year To Date Telecast Ranker (12/26/11-04/02/12); Omniture Adobe SiteCatalyst - Video Starts (Tues, 4/3/12) vs. Prior 4 Weeks (Tues, 03/05/12-04/01/12) ranked 2012 Year To Date (01/01/12-04/03/12).
About The Style Network
The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts more than 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy" and "Big Rich Texas." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For more information, visit www.myStyle.com. Follow us on Twitter at https://twitter.com/StyleNetPR.