or


[04/05/12 - 03:38 PM]
NBA Doubleheader & MLB Opener Make for Big Night for ESPN TV & Digital Platforms
ESPN spins the numbers for Wednesday, April 4.

[via press release from ESPN]

NBA Doubleheader & MLB Opener Make for Big Night for ESPN TV & Digital Platforms

Last night's convergence of the Opening Night of Major League Baseball on ESPN and a key NBA doubleheader across ESPN2 and ESPN led to a big night on ESPN's television and digital platforms. The highlights include:

· the highest rated NBA game ever on ESPN2 boosting the network to winning the night among networks, cable or broadcast, among M18-34

· ESPN's highest-rated MLB game ever in Miami, with national audience up four percent vs. last year

· and the highest rated market for MLB's Opening Night in five years, a 15.9 in St. Louis.

The baseball game on ESPN -- the St. Louis Cardinals visiting the new-look Miami Marlins - averaged 2,416,000 viewers (P2+), an increase of four percent compared to last year's Opening Night (San Francisco - Los Angeles Dodgers). Both games drew a 1.8 household rating. The NBA game that followed - a battle of the Staples Center, Los Angeles Lakers vs. Los Angeles Clippers - drew a strong 1.9 rating; outperforming the network's season average for NBA games by 27% (1.5 season to date). The telecast average 2,421,000 viewers.

On ESPN2, the early evening NBA contest with the league-leading Oklahoma City Thunder visiting the Miami Heat, delivered a 2.3 rating, the network's best rating for any programming in 2012. Since the start of 2010, only one weeknight prime-time telecast has done better on ESPN2 (NFL Draft, April 23, 2010, 2.6). It also is the best NBA rating ever on ESPN2, regular season or playoffs (54 games since 2002, previous record: Sacramento at Dallas Western Conference Semifinals Game 1 on May 6, 2003, 1.7 rating). The game averaged 2,977,000 viewers. All ratings are according to Nielsen.

Based on the overnight ratings of metered markets:

· The MLB Opener - the first game in Marlins Park, won by the defending World Series Champion Cardinals 4-1 over Miami - registered a 5.4 rating in Miami, the highest ever for a regular-season ESPN MLB telecast in the market, and the second-highest for the game nationally.

· In St. Louis, the baseball game's 15.9 overnight rating was the highest for any metered market for an Opening Night telecast on ESPN or ESPN2 in the past five years (St. Louis garnered a 17.6 in 2007 for the Mets/Cardinals).

· The Oklahoma City/Miami NBA game on ESPN2 earned 5.9 in Oklahoma City, the third highest ever in that market for an NBA game on ESPN or ESPN2 (8.3 for Orlando/Oklahoma City on Christmas 2011, 8.0 for Miami/Oklahoma City on March 25, 2012).

ESPN's Digital Platforms

Wednesday's Oklahoma City/Miami Heat game on ESPN3 and WatchESPN across all platforms - computer, smartphone, tablet and Xbox - generated 6.1 million minutes, second only this NBA season to the Lakers vs. Knicks game February 10. It was also the second best game of the season on computers in terms of unique viewers and minutes.





  [april 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.

[11/19/14 - 08:52 AM]
"Marry Me" Jumps 23% Versus Its Prior Telecast in 18-49 Rating
NBC spins the numbers for Tuesday, November 18.

[11/19/14 - 08:39 AM]
Tuesday's Broadcast Ratings: CBS Claims Top Spot in Viewers, Demos
The news marks the Eye's first victory on the night among adults 18-49 this season.

[11/19/14 - 08:30 AM]
ABC's "SHIELD" Builds to Its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 18.