or


[04/09/12 - 08:55 AM]
ABC's "GCB" Earns Solid Results from 9-11pm on Easter Sunday
ABC spins the numbers for Sunday, April 8.

[via press release from ABC]

ABC's "GCB" Earns Solid Results from 9-11pm on Easter Sunday

Some early info on ABC's Sunday, ahead of the regular press.

Please Note: On Easter Sunday, ABC aired repeats of America's Funniest Home Videos and Once Upon a Time from 7-9pm followed by 2 original episodes of GCB from 9-11pm. CBS' line-up was boosted by a big Masters Golf overrun into the opening hour of the night and included season finale programming in the 10pm hour (CSI: Miami). NBC aired an all-original schedule on the night (Dateline/Harry's Law/2-hour Celebrity Apprentice) and Fox was in repeats.

At 9pm coming out of a repeat Once Upon a Time, a special airing of GCB surged over its lead-in by 1.5 million viewers and by 70% in Adults 18-49, boosting ABC to #2 in the hour in the key young adult sales demo (tying time-period regular Celebrity Apprentice). In addition, the ABC freshman drama ranked #1 in the hour with Women 18-49.

Building on its lead-in among Adults 18-49 (+12%), ABC's GCB ranked #2 in its regular 10 o'clock time period, pacing 46% ahead its CBS competition (The Good Wife encore/CSI: Miami season finale). GCB also earned second place in the hour across all key Women demos (W18-34/W18-49/W25-54).

· Although holiday TV usage levels were down in the hour week to week (-6% in AD18-49) and it did not have Desperate Housewives as a lead-in, GCB retained 100% of its young adult audience (AD18-34/AD18-49) from the prior week.

· Improving over the second hour of a 2-hour Brothers & Sisters on the year-ago night, GCB boosted its time slot for ABC year to year by double digits in Adults 18-49 (+12%).

Quick Take for Sunday, April 8, 2012 (Fast Affiliate Live + Same Day Ratings)

Shooting Up Over its Lead-in at 9pm by 70% in Young Adults, a Special "GCB" Boosts ABC Up to No. 2 in the Hour in Adults 18-49 and No. 1 in Women 18-49

Building on its Lead-in at 10pm, ABC's "GCB" Towers Over its CBS Drama Competition in Adults 18-49 and Improves its Slot by Double Digits Year to Year

"GCB" (9:00-10:00 p.m.)

At 9:00 p.m., coming out of a repeat "Once Upon a Time" (3.8 million and 1.0/3), a special airing of "GCB" (5.3 million and 1.7/4) surged over its lead-in by 1.5 million viewers and by 70% in Adults 18-49, boosting ABC to No. 2 in the hour in the key young adult sales demo (tying time-period regular "Celebrity Apprentice"). In addition, the ABC freshman drama ranked No. 1 in the hour with Women 18-49 (2.1/5 - tying CBS' "60 Minutes"/"Amazing Race" combo).

"GCB" (10:00-11:00 p.m.)

Building on its lead-in among Adults 18-49 (+12%), ABC's "GCB" ranked No 2 in its regular 10 o'clock time period, pacing 46% ahead its CBS competition ("The Good Wife" encore/"CSI: Miami" season finale = 1.9/5 vs. 1.3/4). "GCB" also earned second place in the hour across all key Women demos (W18-34/W18-49/W25-54).

· Although holiday TV usage levels were down in the hour week to week (-6% in AD18-49 = 37.2% vs. 39.6%) and it did not have "Desperate Housewives" as a lead-in, "GCB" retained 100% of its young adult audience (AD18-34/AD18-49) from the prior week.

· Improving over the second hour of a 2-hour "Brothers & Sisters" (1.7/5 on 4/10/11) on the year-ago night, "GCB" boosted its time slot for ABC year to year by double digits in Adults 18-49 (+12%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/08/12.





  [april 2012]  
S
M
T
W
T
F
S


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· APPRENTICE, THE (NBC)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DATELINE NBC (NBC)
· GCB (ABC)
· GOOD WIFE, THE (CBS)
· HARRY'S LAW (NBC)
· ONCE UPON A TIME (ABC)









most recent ratings | view all posts
[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.