[04/10/12 - 11:16 AM]
Turner Weekly Ratings - TBS Continued Its Reign as Basic Cable's #1 Network with Adults 18-34 in Primetime
Turner spins the numbers for the week of April 2-8.

[via press release from Turner]


Last week, TBS continued its reign as basic cable's #1 network with adults 18-34 in primetime as The Big Bang Theory once again dominated the sitcom charts. This week, the hit comedy series accounted for all 15 of basic cable's most-watched sitcom telecasts for the week, with six episodes delivering 3 million viewers or more. The Big Bang Theory claimed all of the Top 10 sitcom telecasts for the week among adults 18-49 and nine of the Top 10 with adults 18-34. The show is also proving itself a big Saturday night draw, with the 9:30 p.m. telecast drawing more than 3 million viewers this past weekend.

Last week, TBS's Emmy(R)-nominated late-night series CONAN averaged more than 1 million viewers in Live + Same Day delivery, with 348,00 adults 18-34 and 667,000 adults 18-49. For the month-to-date, CONAN is showing growth among total viewers compared to March. Meanwhile in time-shifted viewing for the week of March 19, CONAN drew 447,000 adults 18-34, outperforming all five of the late-night talk shows on the broadcast networks. CONAN's overall tally for the week rose to 1.1 million viewers and 769,000 adults 18-49 in Live + 7 delivery.

Adult Swim

Across the second week of April, Adult Swim ranked as basic cable's #1 network for Total Day Delivery of young adult and young men demos - adults 18-34, 18-49 & 18-24, as well as men 18-34, 18-49 & 18-24. Adult Swim's Prime Time (9-11 p.m.) also ranked among the Top 3 basic cable networks with adults 18-34.

Sunday night's presentation of the Adult Swim original series Loiter Squad (11:30 p.m.) ranked #1 in its time period among adults 18-34 & 18-24.

Adult Swim programming - including Family Guy, Robot Chicken, The Boondocks and American Dad - accounted for 24 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and more than half (28) of the top 50 among men 18-34, also more than any other network.

Cartoon Network

For the second week this month, Cartoon Network ranked as television's #1 network among boys (2-11, 6-11, 9-14) in Early Evening Prime (7-9 p.m.). The network charted significant double-digit delivery growth across all kids demos in both Prime and Total Day, ranging from 14% to 47%. In Prime (7-9 p.m.), average kids 2-11 delivery (869,000) grew by 14%, kids 6-11 (636,000) by 31% and kids 9-14 (514,000) by 47%. In Total Day, average kids 2-11 (628,000) grew by 29%, kids 6-11 (439,000) by 44% and kids 9-14 (338,000) by 46%.

Cartoon Network was television's #1 network on Monday night for all kids & boys, while also the #1 network for boys on Tuesday, Wednesday, Thursday, Friday and Saturday nights (7-9 p.m.). Each weeknight posted mostly double-digit delivery gains across key kids and boys demos (2-11, 6-11 & 9-14), growing up to 93% among kids 9-14 vs. the same time period last year.

Among Cartoon Network's programming highlights, the Monday night Season 4 Premiere of Adventure Time (7:30 p.m.) was the #1 telecast of the day among all key kids, and #1 in its time period among kids and boys. The half-hour premiere scored considerable double-digit gains among all kids and boys, ranging between 47% and 94% vs. last year's time period. Immediately following, Regular Show (8 p.m.) earned the #1 telecast of the week among boys 9-14, the #1 telecast of the day among all boys and #1 in its time period among kids 2-11, 9-14 and all boys.

Wednesday night's premiere episode of Ninjago (8 p.m.) was the #1 telecast of the week among boys 2-11, the #1 telecast of the day among all boys, and the #1 telecast in its time period among kids 6-11, 2-11 and all boys. The program posted mostly triple-digit delivery gains across all demos vs. the same time period last year, ranging between 77% and 139%. That same night, original live-action comedy series Level Up (8:30 p.m.) ranked as the #1 telecast in its time period among boys 2-11 & 6-11 on all TV, and among boys 9-14 on basic cable.


As the NBA season races towards its dramatic conclusion, TNT's coverage continues to deliver double-digit gains versus last year's corresponding coverage. The NBA on TNT is averaging a 1.7 U.S. household rating (+13% vs. 1.5 for last year's coverage), with 1,958,000 households (+10% vs. 1,784,000) and 2,578,000 viewers (+8% vs. 2,377,000 viewers). The top five NBA regular-season games on cable have all aired on TNT.

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 35 games vs.30 games. (12/25/2011-4/5/2012) vs. (12/30/2010-4/7/2011).

TNT's Sunday night presentation of the box office blockbuster 300 averaged more than 1.8 million viewers. The action-packed epic ranked as basic cable's #1 movie for the week among key adult demos, with 1.2 million adults 18-49 and 1.1 million adults 25-54.

With final Live + 7 data now in, TNT's acclaimed drama series Southland averaged 2.9 million viewers for its fourth season. Among key adult demos, the show enjoyed growth compared to Season 3, with 1.3 million adults 18-49 (+3%) and more than 1.4 million adults 25-54 (+2%). In addition, the median age for Southland's audience was 48 this season, two years younger than the audience for last season.


truTV's hit original series enjoyed more success this week, led by Hardcore Pawn (Tuesday 9:30 p.m.). The series ranked among ad-supported cable's Top 5 programs in the time period in total viewers (2.5 million), as well as key adult and male demos. That performance lifted truTV to rank as one of cable's Top 10 basic cable networks for the night among men 18-34 and men 18-49.

truTV's newest hit show, Impractical Jokers (Thursday 10 p.m.), continued to enjoy success last week, drawing more than 1.3 million viewers. The show ranked among cable's Top 5 entertainment programs in its timeslot with key demos and led truTV to a Top 10 ranking among men for the night. It also yielded a remarkably young median age of only 32.


NBA TV netted record ratings for its popular Fan Night franchise during the 2011-12 regular season, averaging 455,000 viewers (+13%) and 362,000 household impressions (+18%) for its 22-game schedule. That makes this the most-watched Fan Night season ever.

Through 15 weeks of NBA TV's 2011-12 regular-season schedule, the network continues to experience significant increases compared to last season, averaging 334,000 viewers (+34 %) and 263,000 households (+35%) through 83 games.

  [april 2012]  


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