[04/17/12 - 11:37 AM]
Turner Weekly Ratings - Adult Swim Ranks as Basic Cable's #1 Network for Total Day Delivery of Young Adult and Young Men Demos
Turner spins the numbers for the week of April 9-15.

[via press release from Turner]

Adult Swim

Across the third week of April, Adult Swim ranked as basic cable's #1 network for Total Day Delivery of young adult and young men demos - adults 18-34, 18-49 & 18-24, as well as men 18-34, 18-49 & 18-24. Among its highlights, average delivery among adults 18-34 (537,000) grew by 1% and adults 18-24 (304,000) by 7%. Adult Swim's Prime Time (9-11 p.m.) also ranked among the Top 3 basic cable networks with adults 18-34.

Thursday night's Season 2 premiere of the Adult Swim original series Eagleheart (12 a.m.) ranked #1 in its time period among adults 18-34 & 18-24, and among men 18-24. On Sunday night, original series Loiter Squad (11:30 p.m.) ranked #1 in its time period among adults 18-24 (up 10% vs. the 2011 time period), and men 18-34 & 18-24.

Adult Swim programming - including Family Guy, Loiter Squad, Robot Chicken and American Dad - accounted for 24 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and half (25) of the top 50 among men 18-34, also more than any other network.

Cartoon Network

For the third week in a row this month, Cartoon Network claimed television's #1 network on all TV for the week among boys (2-11, 6-11, 9-14) in Early Evening Prime (7-9 p.m.), charting substantial double-digit delivery growth across all kids demos in both Prime and Total Day, ranging between 18% and 42%. In Prime (7-9 p.m.), average kids 2-11 delivery (897,000) grew by 18%, kids 6-11 (660,000) by 31% and kids 9-14 (551,000) by 42%. In Total Day, average kids 2-11 (609,000) grew by 25%, kids 6-11 (415,000) by 37% and kids 9-14 (330,000) by 37%.

Cartoon Network was television's #1 network on Monday and Wednesday night for all kids (2-11, 6-11, 9-14) & boys, while also the #1 network for all boys on Tuesday, Thursday, Friday and Saturday nights (7-9 p.m.). Wednesday night's kids demos, in particular, scored dramatic triple-digit increases vs. the same time period last year - average kids 2-11 delivery (1,568,000) grew by 152%, kids 6-11 (1,184,000) by 223% and kids 9-14 (892,000) by 208%. Monday night also remained television's #1 destination for comedy among all kids and boys, with delivery growth over the 2011 time period ranging between 27% and 45%.

Wednesday night's season finale of Ninjago (8 p.m.) was the #1 telecast of the week among all boys (2-11, 6-11, 9-14), the #1 telecast of the day among all kids and boys. The program posted remarkable triple-digit delivery gains across all demos vs. the same time period last year, ranging between 305% and 368%. That same night, original live-action comedy series Level Up (8:30 p.m.) ranked as the #1 telecast in its time period among all boys 2-11, 6-11 & 9-14 on all TV.


TBS continued to steamroll the competition last week, ranking as basic cable's #1 network among adults 18-34 and adults 18-49 in primetime.

The Big Bang Theory on TBS accounted for all 14 of basic cable's most-watched sitcom telecasts for the week, led by the Saturday 9:30 p.m. episode, which drew 3 million viewers. The series also claimed eight of the Top 10 sitcom telecasts for the week among adults 18-34 and nine of the Top 10 with adults 18-49.

Last week, TBS's late-night series CONAN brought in 882,000 viewers in Live + Same Day delivery, with 349,000 adults 18-34 and 580,000 adults 18-49. In time-shifted viewing for the week of March 26, CONAN grew to 1.2 million viewers in Live + 7 delivery, with 428,000 adults 18-34 and 756,000 adults 18-49.


Last week, truTV tapped into the fountain of youth to score a primetime median age of only 39, tying the youngest ever weekly median age in the network's history.

truTV's hit series Hardcore Pawn drew a strong 1.9 million viewers last Tuesday at 9:30 p.m., ranking among ad-supported cable's Top 5 entertainment programs in the timeslot with viewers and key adult and male demos. The show also scored double-digit growth for the timeslot compared to last year and led truTV to a Top 10 finish for the night among men 18-34 and men 18-49.

More than 1.8 million viewers tuned in for a new episode of truTV's Impractical Jokers Thursday night at 8 p.m. The popular series ranked among basic cable's Top 5 programs in the timeslot with adults 18-49 and men 18-49. It also lifted truTV to a Top 10 finish for the night among ad-supported cable entertainment networks and delivered an astonishingly young median age of only 31.

With 1.2 million viewers tuning in, truTV's long-running hit World's Dumbest landed among basic cable's Top 5 programs in the timeslot with adults 18-49 and men 18-49. The episode also scored double-digit time-period growth across the board.


With the NBA Playoffs just around the corner, TNT's NBA coverage continues to deliver overall gains versus last year's corresponding coverage. Through 37 games, NBA on TNT is averaging a 1.7 U.S. household rating (+6% vs. 1.6 for last year); 1,969,000 households (+10% vs. 1,797,000); and 2,591,000 total viewers (+8% vs. 2,397,000). The top five NBA regular-season games on cable have all aired on TNT.

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 37 games vs.32 games. (12/25/2011-4/12/2012) vs. (12/30/2010-4/12/2011).


Through 16 weeks of NBA TV's 2011-12 regular-season schedule, the network continues to experience significant increases compared to last season. NBA TV is averaging 337,000 total viewers (+38 %) and 265,000 households (+34%) through 90 games.

  [april 2012]  


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