or


[04/20/12 - 08:51 AM]
ABC's "Grey's Anatomy" Hits 10-Week Highs in Viewers and Young Adults
ABC spins the numbers for Thursday, April 19.

[via press release from ABC]

ABC's "Grey's Anatomy" Hits 10-Week Highs in Viewers and Young Adults

Some early info on ABC's Thursday, ahead of the regular press release.

ABC took second place on Thursday in Adults 18-49 to an Idol-led Fox, leading CBS by 22% and NBC's all-original schedule by 57%.

· Growing over the prior Thursday with young adults (+5%), the Network achieved a 5-week high on the night - since 3/15/12.

In the 8 o'clock hour, opposite Fox's American Idol and CBS' comedies, ABC's Missing more than doubled the audience for NBC's original comedy block (+137% over Community/30 Rock). The new ABC drama also beat out the established NBC comedies with Adults 25-54, Men 25-54 and key Women (W18-49/W25-54).

More than doubling its Adult 18-49 lead-in at 9pm (+146%), ABC's Grey's Anatomy won its time slot for the 2nd week running in both Total Viewers and Adults 18-49. Thursday's #1 scripted show in Adults 18-49, Grey's beat out Fox's Idol-driven Touch during the 9 o'clock hour by a best-yet 52% and NBC's comedy block (The Office/Parks and Recreation) by 60%. Additionally, Grey's stood as Thursday's #1 TV show with Adults 18-34 and Women 18-34 (3rd straight week).

· Up for the 2nd straight week in Viewers (+10%) and Adults 18-49 (+10%), ABC's Grey's Anatomy marked a 10-week high on both measures - since 2/9/12.

Showing solid retention of its Grey's lead-in during the 10 o'clock hour, ABC's Scandal once again finished #1 in its slot among Adults 18-49 and Adults 25-54. During the hour, ABC's Scandal more than doubled its freshman drama competition, overpowering NBC's Awake by 174% in Total Viewers, by 155% in Adults 25-54 and by 163% in Adults 18-49. In addition, the new drama won its slot among key Women (W18-49/W25-54) for the 3rd week in a row.

· Building week to week, ABC's Scandal hit its best numbers yet in Total Viewers, all key Adult demos (AD18-34/AD18-49/AD25-54) and key Women (W18-49/W25-54).

Quick Take for Thursday, April 19, 2012 (Fast Affiliate Live + Same Day Ratings)

With its Top Rating in 5 Weeks, ABC Takes Second to an "Idol"-Led Fox on Thursday

ABC's "Missing" More Than Doubles the Audience of NBC's Comedies from 8-9pm

Building for the 2nd Straight Week, "Grey's" Wins at 9pm with 10-Week Highs

Hitting its Best Numbers, ABC's "Scandal" Finishes No. 1 in its Hour in Key Adults

Thursday Night (8:00-11:00 p.m.)

ABC (2.2/6) took second place on Thursday in Adults 18-49 to an "Idol"-led Fox, leading CBS by 22% (1.8/5) and NBC's all-original schedule by 57% (1.4/4).

· Growing over the prior Thursday with young adults (+5%), the Network achieved a 5-week high on the night - since 3/15/12.

"Missing" (8:00-9:00 p.m.)

In the 8 o'clock hour, opposite Fox's "American Idol" and CBS' comedies, ABC's "Missing" (7.1 million) more than doubled the audience for NBC's original comedy block (+137% over "Community"/"30 Rock" = 3.0 million). The new ABC drama also beat out the established NBC comedies with Adults 25-54, Men 25-54 and key Women (W18-49/W25-54).

"Grey's Anatomy" (9:00-10:00 p.m.)

More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+146%), ABC's "Grey's Anatomy" won its time slot for the 2nd week running in both Total Viewers (9.7 million) and Adults 18-49 (3.2/9). Thursday's No. 1 scripted show in Adults 18-49, "Grey's" (3.2/9) beat out Fox's "Idol"-driven "Touch" during the 9 o'clock hour by a best-yet 52% (2.1/6) and NBC's comedy block by 60% ("The Office"/"Parks and Recreation" = 2.0/5). Additionally, "Grey's" stood as Thursday's No. 1 TV show with Adults 18-34 and Women 18-34 (3rd straight week).

· Up for the 2nd straight week in Viewers (+10%) and Adults 18-49 (+10%), ABC's "Grey's" Anatomy marked a 10-week high on both measures - since 2/9/12.

"Scandal" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Scandal" once again finished No. 1 in its slot among Adults 18-49 and Adults 25-54. During the hour, ABC's "Scandal" more than doubled its freshman drama competition, overpowering NBC's "Awake" by 174% in Total Viewers (7.4 million vs. 2.7 million), by 155% in Adults 25-54 (2.8/7 vs. 1.1/3) and by 163% in Adults 18-49 (2.1/6 vs. 0.8/2). In addition, the new drama won its slot among key Women (W18-49/W25-54) for the 3rd week in a row.

· Building week to week, ABC's "Scandal" hit its best numbers yet in Total Viewers, all key Adult demos (AD18-34/AD18-49/AD25-54) and key Women (W18-49/W25-54).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/19/12.





  [april 2012]  
S
M
T
W
T
F
S


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· AWAKE (NBC)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MISSING (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PRIVATE PRACTICE (ABC)
· TOUCH (FOX)





most recent ratings | view all posts
[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.