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[05/01/12 - 10:49 AM]
ABC Family Posts April Highs in Target Adults 18-34, Viewers 12-34 and Female Demos
ABC Family spins the numbers for the month of April.

[via press release from ABC Family]

Primetime Ratings for April 2012 - Final National Ratings

ABC Family Posts April Highs in Target Adults 18-34, Viewers 12-34 and Female Demos; Is Cable's #1 Network in Females 12-34 and #2 in Women 18-34

"The Secret Life of the American Teenager" Ranks as Cable's #1 Series in Females 12-34 and the #1 Scripted Cable Series in Women 18-34;

Theatrical "The Blind Side" is Cable's #1 Movie in Adults 18-49, Women 18-49 and Key 12-34s; "Beauty and the Beast" is Cable's #1 Movie in Core 18-34s

April 2012 Prime Highlights:

Coming off its #1 quarter of all time in 1Q 2012 in key demos, April 2012 wrapped as ABC Family's most-watched April on record in Adults 18-34 (341,000), Women 18-34 (245,000), Women 18-49 (378,000), Viewers 12-34 (526,000) and Females 12-34 (386,000), powered by original series "The Secret Life of the American Teenager" and "Make It or Break It" and theatricals "The Blind Side" and "Beauty and the Beast."

ABC Family ranked as cable's #1 network in Females 12-34, the #2 cable network in Women 18-34 and placed a solid #4 in Women 18-49.

· Year to year, ABC Family grew by 14% in Women 18-34 (245,000 vs. 214,000), by 6% in Women 18-49 (378,000 vs. 357,000) and by 8% in Females 12-34 (386,000 vs. 357,000). Impressively, this marked the network's 15th consecutive month posting year-to-year increases in Women 18-34, and its 14th month running in Females 12-34.

April 2012 Programming Highlights:

· "The Secret Life of the American Teenager" ranked as the month's #1 cable series in Females 12-34 (1.1 million/2.4 rating), the #1 scripted cable series in Women 18-34 (708,000/2.1 rating) and the #2 scripted cable series in Women 18-49 (949,000 /1.5 rating).

· "The Blind Side" (4/15/12) stood as cable's #1 movie in Adults 18-49 (1.4 milion/1.1 rating), Women 18-49 (904,000/1.4 rating), Viewers 12-34 (1.2 million/1.3 rating) and Females 12-34 (821,000/1.8 rating), while "Beauty and the Beast" (4/14/12) was cable's #1 movie Adults 18-34 (833,000/1.2 rating) and Women 18-34 (594,000/1.8 rating).

· Overall, ABC Family held the month's Top 3 movies in Women 18-49 and 5 of the Top 6 in Women 18-34.

Source: NTI, U.S. ratings, most current, April 2012: 3/26/12 - 4/29/12; April 2011: 3/28/11-4/24/11. Streaks include ties on rating. Series rank based on trackage data with minimum 2 telecasts.]





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· MAKE IT OR BREAK IT (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





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