[05/01/12 - 10:42 AM]
Disney Channel Extends Record-Streak as TV's #1 Network in Total Day to 12 Consecutive Months in Kids 6-11
Disney Channel spins the numbers for the month of April.

[via press release from Disney Channel]

Ratings Highlights for April 2012-- Final National Ratings

Disney Channel Extends Record-Streak as TV's #1 Network in Total Day to 12 Consecutive Months in Kids 6-11, to 24 Consecutive Months in Tweens 9-14 and to 3 Consecutive Months in Kids 2-11

Wins by Double-Digits for the 10th Straight Month in Kids 6-11/Tweens

"Shake It Up" is TV's #1 Series in Kids 2-11, Kids 6-11 and Tweens 9-14; "Phineas and Ferb" is the #1 Animated TV Series Across Target Kids

Disney Channel April 12 Total Day and Prime Highlights

Continuing its dominance of the kids' television landscape, during April 2012, Disney Channel ranked as the #1 network in Total Day for the 3rd consecutive month in Kids 2-11 (871,000/2.1 rating), for the 12th consecutive month in Kids 6-11 (557,000/2.3 rating) and for the 24th consecutive month Tweens 9-14 (455,000/1.9 rating) - all records for the network.

In Total Viewers, Disney Channel shared top rank with Nickelodeon (0.5 ratings a piece), an impressive result given Nickelodeon's 33% advantage one year earlier, in April 2011 (0.6 rating vs. 0.8 rating).

Disney Channel surpassed Nickelodeon by 4% in Kids 2-11 (871,000 vs. 835,000), by 27% in Kids 6-11 (557,000 vs. 437,000) and by 39% in Tweens 9-14 (455,000 vs. 328,000), marking the network's 10th straight month holding a double-digit percent advantage in the latter two demos.

In Prime, Disney Channel extended its streak as TV's #1 network to 86 consecutive months in Kids 6-11 (1.0 million/4.2 rating) and to 81 months in a row in Tweens 9-14 (822,000/3.4 rating), and was the #2 cable network in Total Viewers (2.2 million).

· Disney Channel held the month's Top 3 TV series in Kids 2-11:

· Disney Channel held the month's Top 6 TV series in Kids 6-11:

· Disney Channel held the month's #1 TV series in Tweens 9-14, and 6 of the Top 7:

Source: NTI, U.S. ratings, most current. April 2012: 3/26/12-4/29/12; April 2011: 3/28/11-4/24/11. Total Day ranks include ties based on rating; Series ranks based on 000s, then rating. Series ranks based on trackage data with minimum 2 telecasts.

  [may 2012]  


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