or


[05/03/12 - 09:29 AM]
ABC is the Only Net Up on Wednesday Year to Year with Double-Digit Gains
ABC spins the numbers for Wednesday, May 2.

[via press release from ABC]

ABC is the Only Net Up on Wednesday Year to Year with Double-Digit Gains

Some early info on ABC's Wednesday, ahead of the regular press release.

ABC earned second place on Wednesday to Fox with a 2-hour Idol across the 18-34 demos (A18-34/M18-34/W18-34) and also finished as the #2 broadcaster with Teens 12-17.

· Continuing to produce double-digit year-to-year returns on the evening, ABC surged over the year-ago Wednesday in Viewers (+20%) and Adults 18-49 (+14%). In fact, ABC was the only broadcaster to grow its Adult 18-49 number year to year.

· The Net equaled its strongest Wednesday since February with young adults - since 2/29/12.

At 8pm, against CBS' Survivor: One World and the start of Fox's 2-hour Idol, ABC's The Middle outdelivered NBC's Off their Rockers by 1.6 million viewers and by 54% in Adults 18-49. In addition, the ABC comedy beat out Survivor for its 6th straight first-run telecast in Adults 18-34 and Women 18-34.

Retaining 100% of its young adult lead-in at 8:30pm, ABC's Suburgatory paced well ahead of its NBC freshman competition in its slot, defeating a second episode of Off their Rockers by 18% in Total Viewers and by 43% in Adults 18-49. For the 7th consecutive original airing, the ABC freshman comedy took full control of the second half of Survivor: One World with Adults 18-34 (+25%) and Women 18-34 (+46%).

· The ABC freshman comedy boosted its slot year to year by 25% in Adults 18-49 over original comedy programming on the same night last year.

TV's #1 scripted show for the 2nd straight season in Adults 18-49, ABC's Modern Family doubled its lead-in at 9pm to qualify as Wednesday's dominant scripted program, leading runner-up CBS' Criminal Minds by 25%. In addition, Modern Family beat American Idol head to head in the half hour to stand as Wednesday's #1 TV show overall with Adults 18-34, Men 18-34 and Women 18-34.

· Compared its last original two weeks ago, Modern Family retained 100% of its "Fast Affiliate" Adult 18-49 number. In addition, the show was up with Women 18-49, posting a 7-week high - since 3/14/12.

· ABC's Modern Family grew over its year-ago broadcast in both viewers and young adults.

During the 9:30pm half-hour against the conclusion of Idol, ABC's Don't Trust the B--- in Apartment 23 ranked as the #1 scripted show in its slot for the 3rd time in 4 telecasts in Adults 18-34, Women 18-34 and Men 18-34.

· Don't Trust the B--- in Apartment 23 jumped week to week by double digits in Total Viewers (+20%) and Adults 18-49 (+20%). In addition, the new show once again improved its half-hour year to year among viewers (+7%) and young adults (+9%), beating original comedy programming on the year-ago night.

During the 10 o'clock hour, ABC's Revenge ran in a near tie for first place Adults 18-49 (tying CBS' CSI in audience share), while ranking #1 in the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). The ABC freshman drama beat out NBC's veteran Law & Order: SVU in the hour with Total Viewers (+9%), Adults 18-49 (+17%) and Adults 25-54 (+17%).

· Revenge delivered dramatic improvement in the hour for ABC over original programming on the same night last year in Total Viewers (+97%), Adults 25-54 (+69%) and Adults 18-49 (+40%).

Quick Take for Wednesday, May 2, 2012 (Fast Affiliate Live + Same Day Ratings)

Scoring Double-Digit Gains, ABC is the Only Net Up Year to Year in Adults 18-49

"The Middle" Beats "Survivor" in Adults 18-34 for its 6th Straight Original Airing

ABC's "Suburgatory" Boosts its Slot by a Strong 25% in Adults 18-49 Year Over Year

TV's No. 1 Scripted Series for the 2nd Straight Season in Adults 18-49, ABC's "Modern Family" Continues to Generate Year-to-Year Growth

Spiking 20% Week to Week, ABC's "Don't Trust the B--- in Apartment 23" Continues to Improve its Time Period Year to Year in Viewers and Young Adults

Delivering Huge Year-to-Year Improvement for ABC with Viewers and Key Adults, ABC's "Revenge" Ranks No. 1 in its Hour in Adults 18-34 and Across All Key Women

Wednesday Night (8:00-11:00 p.m.)

ABC earned second place on Wednesday to Fox with a 2-hour "Idol" across the 18-34 demos (A18-34/M18-34/W18-34) and also finished as the No. 2 broadcaster with Teens 12-17.

· Continuing to produce double-digit year-to-year returns on the evening, ABC surged over the year-ago Wednesday in Viewers (+20% - 7.1 million vs. 5.9 million) and Adults 18-49 (+14% - 2.4/7 vs. 2.1/6). In fact, ABC was the only broadcaster to grow its Adult 18-49 number year to year.

· The Net equaled its strongest Wednesday since February with young adults - since 2/29/12.

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., against CBS' "Survivor: One World" and the start of Fox's 2-hour "Idol," ABC's "The Middle" outdelivered NBC's "Off their Rockers" by 1.6 million viewers (6.6 million vs. 5.0 million) and by 54% in Adults 18-49 (2.0/7 vs. 1.3/4). In addition, the ABC comedy beat out "Survivor" for its 6th straight first-run telecast in Adults 18-34 and Women 18-34.

"Suburgatory" (8:30-9:00 p.m.)

Retaining 100% of its young adult lead-in at 8:30 p.m., ABC's "Suburgatory" paced well ahead of its NBC freshman competition in its slot, defeating a second episode of NBC's "Off their Rockers" by 18% in Total Viewers (5.8 million vs. 4.9 million) and by 43% in Adults 18-49 (2.0/6 vs. 1.4/4). For the 7th consecutive original airing, the ABC freshman comedy took full control of the second half of "Survivor: One World" with Adults 18-34 (+25%) and Women 18-34 (+46%).

· The ABC freshman comedy boosted its slot year to year by 25% in Adults 18-49 over original comedy programming on the same night last year ("Better With You" on 5/4/11 = 1.6/5).

"Modern Family" (9:00-9:30 p.m.)

TV's No. 1 scripted series for the 2nd straight season in Adults 18-49, ABC's "Modern Family" (4.0/11) doubled its lead-in at 9:00 p.m. to qualify as Wednesday's dominant scripted program, leading runner-up CBS' "Criminal Minds" (3.0/8) by 33%. In addition, "Modern Family" beat "American Idol" head to head in the half hour to stand as Wednesday's No. 1 TV show overall with Adults 18-34, Men 18-34 and Women 18-34.

· Compared to its last original two weeks ago, "Modern Family" retained 100% of its "Fast Affiliate" Adult 18-49 number. In addition, the show was up with Women 18-49, posting a 7-week high - since 3/14/12.

· ABC's "Modern Family" grew over its year-ago broadcast in both viewers (+1% - 10.0 million vs. 9.9 million) and young adults (+3% - 4.0/11 vs. 3.9/10).

"Don't Trust the B--- in Apartment 23" (9:30-10:00 p.m.)

During the 9:30 p.m. half-hour against the conclusion of "Idol," ABC's "Don't Trust the B--- in Apartment 23" ranked as the No. 1 scripted show in its slot for the 3rd time in 4 telecasts in Adults 18-34, Women 18-34 and Men 18-34.

· "Don't Trust the B--- in Apartment 23" jumped week to week by double digits in Total Viewers (+20% - 5.9 million vs. 4.9 million) and Adults 18-49 (+20% - 2.4/6 vs. 2.0/5). In addition, the new show once again improved its half-hour year to year among viewers (+7%) and young adults (+9%), beating original comedy programming on the year-ago night ("Cougar Town" on 5/4/11 = 5.5 million and 2.2/6).

"Revenge" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Revenge" ran in a near tie for first place Adults 18-49 (tying CBS' "CSI" in audience share - 2.1/6 vs. 2.3/6), while ranking No. 1 in the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). The ABC freshman drama beat out NBC's veteran "Law & Order: SVU" in the hour with Total Viewers (+9% - 7.1 million vs. 6.5 million), Adults 18-49 (+17% - 2.1/6 vs. 1.8/5) and Adults 25-54 (+17% - 2.7/7 vs. 2.3/6).

· "Revenge" delivered dramatic improvement in the hour for ABC over original programming on the same night last year in Total Viewers (+97%), Adults 25-54 (+69%) and Adults 18-49 (+40%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 05/02/12.





  [may 2012]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· REVENGE (ABC)
· SUBURGATORY (ABC)
· SURVIVOR (CBS)





most recent ratings | view all posts
[01/19/21 - 08:54 AM]
Monday's Broadcast Ratings: "9-1-1" Returns on Top for FOX
The network leads the night among total viewers, shares the demo crown with ABC.

[01/18/21 - 08:01 AM]
Sunday's Broadcast Ratings: NFL Playoffs Deliver Victory for FOX
The network's coverage towers over the night in both total viewers and adults 18-49.

[01/16/21 - 08:52 AM]
Friday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Leads Total Viewers
The Alphabet's "Shark Tank" is the night's top draw among adults 18-49.

[01/15/21 - 08:35 AM]
Thursday's Broadcast Ratings: "Celebrity Wheel of Fortune" Keeps ABC on Top
The Alphabet's game show trio leads the night in both total viewers and adults 18-49.

[01/14/21 - 08:36 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Return on Top for NBC
The network pulls into the top spots in both total viewers and adults 18-49.

[01/13/21 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Adults 18-49
The network holds off the competition in the key demographic while CBS is the most-watched network overall.

[01/12/21 - 10:01 AM]
In Its First Four Weeks, More Than 41 Million Households Are Projected to Wax on for "Cobra Kai's" Third Season
Between all three seasons, 73 million households have checked out the show.

[01/12/21 - 08:30 AM]
Monday's Broadcast Ratings: ABC Tops Competition with "The Bachelor"
The Alphabet leads the night in both total viewers and adults 18-49.

[01/11/21 - 08:01 AM]
Sunday's Broadcast Ratings: NBC Surges with NFL Playoffs
The network cruises to victory in both total viewers and adults 18-49.

[01/10/21 - 05:55 PM]
Saturday's Broadcast Ratings: NFL Playoffs Put NBC on Top
The network cruises to victory in both total viewers and adults 18-49.

[01/09/21 - 05:53 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
"Blue Bloods" and "Shark Tank" lead their respective lineups last night.

[01/08/21 - 11:24 AM]
ABC Ranks as No. 1 Entertainment Net for 5th Straight Week in Adults 18-49
ABC spins the numbers for the week of December 28.

[01/08/21 - 08:36 AM]
Thursday's Broadcast Ratings: ABC Tops Charts with "Celebrity Wheel of Fortune" Premiere
The network leads the evening in both total viewers and adults 18-49.

[01/08/21 - 08:35 AM]
"Mr. Mayor" Is NBC's Best Comedy Premiere in 18-49 Since 2018
NBC spins the numbers for Thursday, January 7.

[01/08/21 - 08:03 AM]
HGTV's Hit Series "Fixer to Fabulous" Delivers Its Best-Ever Ratings
HGTV spins the numbers for Tuesday, December 29.