or


[05/03/12 - 09:29 AM]
ABC is the Only Net Up on Wednesday Year to Year with Double-Digit Gains
ABC spins the numbers for Wednesday, May 2.

[via press release from ABC]

ABC is the Only Net Up on Wednesday Year to Year with Double-Digit Gains

Some early info on ABC's Wednesday, ahead of the regular press release.

ABC earned second place on Wednesday to Fox with a 2-hour Idol across the 18-34 demos (A18-34/M18-34/W18-34) and also finished as the #2 broadcaster with Teens 12-17.

· Continuing to produce double-digit year-to-year returns on the evening, ABC surged over the year-ago Wednesday in Viewers (+20%) and Adults 18-49 (+14%). In fact, ABC was the only broadcaster to grow its Adult 18-49 number year to year.

· The Net equaled its strongest Wednesday since February with young adults - since 2/29/12.

At 8pm, against CBS' Survivor: One World and the start of Fox's 2-hour Idol, ABC's The Middle outdelivered NBC's Off their Rockers by 1.6 million viewers and by 54% in Adults 18-49. In addition, the ABC comedy beat out Survivor for its 6th straight first-run telecast in Adults 18-34 and Women 18-34.

Retaining 100% of its young adult lead-in at 8:30pm, ABC's Suburgatory paced well ahead of its NBC freshman competition in its slot, defeating a second episode of Off their Rockers by 18% in Total Viewers and by 43% in Adults 18-49. For the 7th consecutive original airing, the ABC freshman comedy took full control of the second half of Survivor: One World with Adults 18-34 (+25%) and Women 18-34 (+46%).

· The ABC freshman comedy boosted its slot year to year by 25% in Adults 18-49 over original comedy programming on the same night last year.

TV's #1 scripted show for the 2nd straight season in Adults 18-49, ABC's Modern Family doubled its lead-in at 9pm to qualify as Wednesday's dominant scripted program, leading runner-up CBS' Criminal Minds by 25%. In addition, Modern Family beat American Idol head to head in the half hour to stand as Wednesday's #1 TV show overall with Adults 18-34, Men 18-34 and Women 18-34.

· Compared its last original two weeks ago, Modern Family retained 100% of its "Fast Affiliate" Adult 18-49 number. In addition, the show was up with Women 18-49, posting a 7-week high - since 3/14/12.

· ABC's Modern Family grew over its year-ago broadcast in both viewers and young adults.

During the 9:30pm half-hour against the conclusion of Idol, ABC's Don't Trust the B--- in Apartment 23 ranked as the #1 scripted show in its slot for the 3rd time in 4 telecasts in Adults 18-34, Women 18-34 and Men 18-34.

· Don't Trust the B--- in Apartment 23 jumped week to week by double digits in Total Viewers (+20%) and Adults 18-49 (+20%). In addition, the new show once again improved its half-hour year to year among viewers (+7%) and young adults (+9%), beating original comedy programming on the year-ago night.

During the 10 o'clock hour, ABC's Revenge ran in a near tie for first place Adults 18-49 (tying CBS' CSI in audience share), while ranking #1 in the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). The ABC freshman drama beat out NBC's veteran Law & Order: SVU in the hour with Total Viewers (+9%), Adults 18-49 (+17%) and Adults 25-54 (+17%).

· Revenge delivered dramatic improvement in the hour for ABC over original programming on the same night last year in Total Viewers (+97%), Adults 25-54 (+69%) and Adults 18-49 (+40%).

Quick Take for Wednesday, May 2, 2012 (Fast Affiliate Live + Same Day Ratings)

Scoring Double-Digit Gains, ABC is the Only Net Up Year to Year in Adults 18-49

"The Middle" Beats "Survivor" in Adults 18-34 for its 6th Straight Original Airing

ABC's "Suburgatory" Boosts its Slot by a Strong 25% in Adults 18-49 Year Over Year

TV's No. 1 Scripted Series for the 2nd Straight Season in Adults 18-49, ABC's "Modern Family" Continues to Generate Year-to-Year Growth

Spiking 20% Week to Week, ABC's "Don't Trust the B--- in Apartment 23" Continues to Improve its Time Period Year to Year in Viewers and Young Adults

Delivering Huge Year-to-Year Improvement for ABC with Viewers and Key Adults, ABC's "Revenge" Ranks No. 1 in its Hour in Adults 18-34 and Across All Key Women

Wednesday Night (8:00-11:00 p.m.)

ABC earned second place on Wednesday to Fox with a 2-hour "Idol" across the 18-34 demos (A18-34/M18-34/W18-34) and also finished as the No. 2 broadcaster with Teens 12-17.

· Continuing to produce double-digit year-to-year returns on the evening, ABC surged over the year-ago Wednesday in Viewers (+20% - 7.1 million vs. 5.9 million) and Adults 18-49 (+14% - 2.4/7 vs. 2.1/6). In fact, ABC was the only broadcaster to grow its Adult 18-49 number year to year.

· The Net equaled its strongest Wednesday since February with young adults - since 2/29/12.

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., against CBS' "Survivor: One World" and the start of Fox's 2-hour "Idol," ABC's "The Middle" outdelivered NBC's "Off their Rockers" by 1.6 million viewers (6.6 million vs. 5.0 million) and by 54% in Adults 18-49 (2.0/7 vs. 1.3/4). In addition, the ABC comedy beat out "Survivor" for its 6th straight first-run telecast in Adults 18-34 and Women 18-34.

"Suburgatory" (8:30-9:00 p.m.)

Retaining 100% of its young adult lead-in at 8:30 p.m., ABC's "Suburgatory" paced well ahead of its NBC freshman competition in its slot, defeating a second episode of NBC's "Off their Rockers" by 18% in Total Viewers (5.8 million vs. 4.9 million) and by 43% in Adults 18-49 (2.0/6 vs. 1.4/4). For the 7th consecutive original airing, the ABC freshman comedy took full control of the second half of "Survivor: One World" with Adults 18-34 (+25%) and Women 18-34 (+46%).

· The ABC freshman comedy boosted its slot year to year by 25% in Adults 18-49 over original comedy programming on the same night last year ("Better With You" on 5/4/11 = 1.6/5).

"Modern Family" (9:00-9:30 p.m.)

TV's No. 1 scripted series for the 2nd straight season in Adults 18-49, ABC's "Modern Family" (4.0/11) doubled its lead-in at 9:00 p.m. to qualify as Wednesday's dominant scripted program, leading runner-up CBS' "Criminal Minds" (3.0/8) by 33%. In addition, "Modern Family" beat "American Idol" head to head in the half hour to stand as Wednesday's No. 1 TV show overall with Adults 18-34, Men 18-34 and Women 18-34.

· Compared to its last original two weeks ago, "Modern Family" retained 100% of its "Fast Affiliate" Adult 18-49 number. In addition, the show was up with Women 18-49, posting a 7-week high - since 3/14/12.

· ABC's "Modern Family" grew over its year-ago broadcast in both viewers (+1% - 10.0 million vs. 9.9 million) and young adults (+3% - 4.0/11 vs. 3.9/10).

"Don't Trust the B--- in Apartment 23" (9:30-10:00 p.m.)

During the 9:30 p.m. half-hour against the conclusion of "Idol," ABC's "Don't Trust the B--- in Apartment 23" ranked as the No. 1 scripted show in its slot for the 3rd time in 4 telecasts in Adults 18-34, Women 18-34 and Men 18-34.

· "Don't Trust the B--- in Apartment 23" jumped week to week by double digits in Total Viewers (+20% - 5.9 million vs. 4.9 million) and Adults 18-49 (+20% - 2.4/6 vs. 2.0/5). In addition, the new show once again improved its half-hour year to year among viewers (+7%) and young adults (+9%), beating original comedy programming on the year-ago night ("Cougar Town" on 5/4/11 = 5.5 million and 2.2/6).

"Revenge" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Revenge" ran in a near tie for first place Adults 18-49 (tying CBS' "CSI" in audience share - 2.1/6 vs. 2.3/6), while ranking No. 1 in the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). The ABC freshman drama beat out NBC's veteran "Law & Order: SVU" in the hour with Total Viewers (+9% - 7.1 million vs. 6.5 million), Adults 18-49 (+17% - 2.1/6 vs. 1.8/5) and Adults 25-54 (+17% - 2.7/7 vs. 2.3/6).

· "Revenge" delivered dramatic improvement in the hour for ABC over original programming on the same night last year in Total Viewers (+97%), Adults 25-54 (+69%) and Adults 18-49 (+40%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 05/02/12.





  [may 2012]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· REVENGE (ABC)
· SUBURGATORY (ABC)
· SURVIVOR (CBS)





most recent ratings | view all posts
[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.