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[05/05/12 - 08:57 AM]
ABC Wins Friday as "Shark Tank" Emerges as the #1 TV Show in Adults 18-49
ABC spins the numbers for Friday, May 4.

[via press release from ABC]

ABC Wins Friday as "Shark Tank" Emerges as the #1 TV Show in Adults 18-49

ABC won Friday night among Adults 18-49, beating CBS by 7%, NBC by 25% and Fox by 67%. In fact, with Shark Tank, Primetime: What Would You Do? and 20/20, the Net ranked #1 in each hour of the evening with young adults. ABC claimed the Top 2 TV shows of the night with Shark Tank and 20/20, respectively.

· ABC was up week to week and paced ahead of the year-ago night in both viewers and young adults.

Friday's #1 TV show, ABC's Shark Tank dominated the 8 o'clock hour in Adults 18-49, defeating CBS' Undercover Boss for the first time ever and by a definitive 21%.

· The ABC unscripted series surged to 7-week highs in Total Viewers and Adults 18-49 - since 3/16/12.

· Shark Tank, which is delivering its best-ever season, soared over its year-ago telecast in the hour by 33% in viewers and by 42% in young adults

During the 9 o'clock hour, ABC's Primetime: What Would You Do? won its slot with Adults 18-49, leading CBS' CSI: NY by 8%, NBC's Grimm by 8% and Fox's Fringe by 56%.

· The ABC newsmagazine's numbers shot up by double digits week to week in viewers (+18%) and young adults (+27%).

Building on its lead-in during the 10 o'clock hour, ABC's 20/20 took first place with young adults, outdelivering CBS' Blue Bloods by 8%. In addition, 20/20 continued to beat out NBC's Dateline in the time period, winning the newsmagazine race in Total Viewers, Adults 25-54 and Adults 18-49. Anchored by Barbara Walters with reports from Walters, Sharon Alfonsi, John Berman and Cameron Mathison, "Extreme Parenting" on 20/20 delved into wacky, unconventional and sometimes controversial parenting methods.

· 20/20 was up for the 2nd week in a row, gaining 4% with viewers and 7% with young adults over the prior week.





  [may 2012]  
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M
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W
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· 20/20 (ABC)
· BLUE BLOODS (CBS)
· CSI: NEW YORK (CBS)
· DATELINE NBC (NBC)
· FRINGE (FOX)
· GRIMM (NBC)
· PRIMETIME (ABC)
· SHARK TANK (ABC)
· UNDERCOVER BOSS (CBS)





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