or


[05/10/12 - 09:16 AM]
At a 2-Month High ABC's "Modern Family" Posts its Most Competitive Finish Ever to "Idol" in Adults 18-49
ABC spins the numbers for Wednesday, May 9.

[via press release from ABC]

At a 2-Month High ABC's "Modern Family" Posts its Most Competitive Finish Ever to "Idol" in Adults 18-49

Early info on ABC's Wednesday, ahead of the regular press release.

ABC took second place on Wednesday to Fox with a 2-hour Idol among Adults 18-34 and also qualified as the #2 broadcaster with Teens 12-17.

· Continuing to post year-to-year gains on the evening, ABC topped the same Wednesday last year in Viewers (+15%) and Adults 18-49 (+9%). For the 2nd week in a row, ABC was the only broadcaster to increase its Adult 18-49 rating year to year.

· Rising week to week in Adults 18-49 (+4%), the Network achieved a 10-week high on Wednesday - since 2/29/12.

Leading off the night at 8pm, opposite the penultimate episode of CBS' Survivor: One World and the start of Fox's 2-hour Idol, ABC's The Middle paced well ahead of NBC's Off their Rockers in viewers (+18%) and Adults 18-4 (+27%). In addition, the ABC comedy beat Survivor among Women 18-34 (+6%).

Surging 11% over its lead-in at 8:30pm with young adults, ABC's Suburgatory beat out its NBC freshman competition by double digits in its half-hour, besting a second episode of NBC's Off their Rockers by 11% in Total Viewers and by 31% in Adults 18-49. For the 8th straight original telecast, the ABC freshman comedy outdelivered the second half of Survivor: One World with Adults 18-34 (+13%) and Women 18-34 (+24%).

· Building week to week in viewers (+3%) and young adults (+5%), Suburgatory equaled its best Adult 18-49 rating since February - since 2/29/12.

· The ABC freshman comedy improved its slot year to year among Adults 18-49 (+5%) over original comedy programming on the year-ago evening.

TV's #1 scripted series for the 2nd season in a row with Adults 18-49, ABC's Modern Family more than doubled its lead-in at 9pm to finish as Wednesday's definitive scripted program, outperforming runner-up CBS' Criminal Minds by 54%.

· Posting its most-competitive finish ever, Modern Family nearly tied American Idol as the #1 TV show of the night in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share). Beating Idol by wide margins on the night in Adults 18-34 (+24%) and Women 18-34 (+15%), Modern Family was Wednesday's #1 TV show overall for its 3rd straight original airing on both counts.

· Modern Family scored its best numbers in 2 months, up over the prior week in both viewers (+3%) and young adults (+5%) - since 3/14/12. Featuring a visit to Disneyland, the ABC comedy spiked 27% in Teens 12-17 week to week to deliver its top-rated telecast in more than 4 months -since 1/4/12.

During the 9:30pm half-hour against the end of Idol, ABC's Don't Trust the B--- in Apartment 23 stood as the #1 scripted show in its slot for the 4th time in its 5 telecasts with Adults 18-34 and Women 18-34.

· ABC's Don't Trust the B--- in Apartment 23 drew its biggest audience in 3 weeks and posted a best-since premiere number with Women 18-34.

From 10-11pm, ABC's Revenge ran a strong #2 in Total Viewers and Adults 18-49 (running within 2-tenths of a rating point of the CSI season finale), while continuing to deliver the #1 position in the hour in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). The ABC freshman drama dominated NBC's veteran Law & Order: SVU in the hour with Total Viewers (+23%), Adults 18-49 (+29%) and Adults 25-54 (+17%).

· Building week to week in Adults 18-49 (+5%) and Adults 18-34 (+13%), Revenge marked its highest rating in 3 months on the latter measure - since 2/15/12.

· Revenge earned huge year-to-year gains in the hour, outdelivering original programming on the same night last year in Total Viewers (+84%), Adults 25-54 (+42%) and Adults 18-49 (+38%).

Quick Take for Wednesday, May 9, 2012 (Fast Affiliate Live + Same Day Ratings)

For the 2nd Straight Wednesday, ABC is Only Net Up Year to Year in Adults 18-49

Opposite "Idol" and the Penultimate Episode of "Survivor," ABC's "The Middle" Paces Well Ahead of NBC's "Off their Rockers" in Viewers and Adults 18-49

Building 11% on its Adult 18-49 Lead-in, ABC's "Suburgatory" Hits a 10-Week High

Marking a 2-Month High in Adults 18-49, ABC's "Modern Family" Nearly Ties "Idol" To Deliver its Most-Competitive Finish Ever on the Night to the Veteran Fox Series

Opposite the End of "Idol," ABC's "Don't Trust the B--- in Apartment 23" Ranks as The No. 1 Scripted Show in its Slot with Adults 18-34 for the 4th Time in its 5 Airings

Generating Huge Year-to-Year Time-Period Improvement in Viewers and Key Adults, ABC's "Revenge" Ranks No. 1 in its Hour with Adults 18-34 to Earn a 3-Month High

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday to Fox with a 2-hour "Idol" among Adults 18-34 and also qualified as the No. 2 broadcast net with Teens 12-17.

· Continuing to post year-to-year gains on the evening, ABC topped the same Wednesday last year in Viewers (+15% - 7.1 million vs. 6.2 million) and Adults 18-49 (+9% - 2.5/7 vs. 2.3/6). For the 2nd week in a row, ABC was the only broadcaster to increase its Adult 18-49 rating year to year.

· Rising week to week in Adults 18-49 (+4%), the Network achieved a 10-week high on Wednesday - since 2/29/12.

"The Middle" (8:00-8:30 p.m.)

Leading off the night at 8:00 p.m., opposite the penultimate episode of CBS' "Survivor: One World" and the start of Fox's 2-hour "Idol," ABC's "The Middle" paced well ahead of NBC's "Off their Rockers" in Viewers (+18% - 6.6 million vs. 5.6 million) and Adults 18-49 (+27% - 1.9/6 vs. 1.5/5). In addition, the ABC comedy beat "Survivor" among Women 18-34 (+6%).

"Suburgatory" (8:30-9:00 p.m.)

Surging 11% over its lead-in at 8:30 p.m. with young adults, ABC's "Suburgatory" beat out its NBC freshman competition by double digits in its half-hour, besting a second episode of NBC's "Off their Rockers" by 11% in Total Viewers (6.0 million vs. 5.4 million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/5). For the 8th straight original telecast, the ABC freshman comedy outdelivered the second half of "Survivor: One World" with Adults 18-34 (+13%) and Women 18-34 (+24%).

· Building week to week in viewers (+3%) and young adults (+5%), "Suburgatory" equaled its best Adult 18-49 rating since February - since 2/29/12.

· The ABC freshman comedy improved its slot year to year among Adults 18-49 (+5%) over original comedy programming on the year-ago evening ("Better With You" on 5/11/11 = 2.0/6).

"Modern Family" (9:00-9:30 p.m.)

TV's No. 1 scripted series for the 2nd season in a row with Adults 18-49, ABC's "Modern Family" more than doubled its lead-in at 9:00 p.m. to finish as Wednesday's definitive No. 1 scripted program, outperforming runner-up CBS' "Criminal Minds" by 54% (4.3/12 vs. 2.8/8).

· Posting its most-competitive finish ever, "Modern Family" nearly tied "American Idol" as the No. 1 TV show of the night in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share). Beating "Idol" by wide margins on the night in Adults 18-34 (+24% - 3.6/11 vs. 2.9/9) and Women 18-34 (+15% - 4.5/13 vs. 3.9/12), "Modern Family" was Wednesday's No. 1 TV show overall for its 3rd straight original airing on both counts.

· "Modern Family" scored its best numbers in 2 months, up over the prior week in both viewers (+3%) and young adults (+5%) - since 3/14/12. Featuring a visit to Disneyland, the ABC comedy spiked 27% in Teens 12-17 week to week to deliver its top-rated telecast in more than 4 months -since 1/4/12.

"Don't Trust the B--- in Apartment 23" (9:30-10:00 p.m.)

During the 9:30 p.m. half-hour against the end of "Idol," ABC's "Don't Trust the B--- in Apartment 23" stood as the No. 1 scripted show in its slot for the 4th time in its 5 telecasts with Adults 18-34 (2.0/6) and Women 18-34 (2.8/8).

· ABC's "Don't Trust the B--- in Apartment 23" drew its biggest audience (5.8 million) in 3 weeks and posted a best-since debut number with Women 18-34.

"Revenge" (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC's "Revenge" finished a strong No. 2 in Total Viewers (7.0 million) and Adults 18-49 (running within 2-tenths of a rating point of the "CSI" season finale - 2.2/6 vs. 2.4/7), while delivering the No. 1 position in the hour in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). The ABC freshman drama dominated NBC's veteran "Law & Order: SVU" in the hour with Total Viewers (+23%), Adults 18-49 (+29%) and Adults 25-54 (+17%).

· Building week to week in Adults 18-49 (+5%) and Adults 18-34 (+13%), "Revenge" marked its highest rating in 3 months on the latter measure - since 2/15/12.

· The Disney-owned drama generated huge year-to-year gains in the hour, outdelivering original programming on the same night last year in Total Viewers (+84%), Adults 25-54 (+42%) and Adults 18-49 (+38%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 05/09/12.





  [may 2012]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· REVENGE (ABC)
· SUBURGATORY (ABC)
· SURVIVOR (CBS)





most recent ratings | view all posts
[07/25/17 - 08:27 AM]
Monday's Broadcast Ratings: ABC, "Bachelorette" Edge NBC, "Ninja Warrior"
The Peacock's "Midnight, Texas" however tops the Alphabet's "Somewhere Between" in a battle of premieres.

[07/24/17 - 12:32 PM]
TV One's "Rickey Smiley for Real" Garners Third Consecutive Week of Growth Among Women 18-49
TV One further spins the numbers for Tuesday, July 18.

[07/24/17 - 08:22 AM]
Sunday's Broadcast Ratings: CBS Holds Off ABC, NBC in Adults 18-49 Race
The latter gets a boost from two hours of NASCAR overrun in primetime.

[07/23/17 - 09:13 AM]
Saturday's Broadcast Ratings: FOX, NBC Share in Adults 18-49 Victory
The Peacock however is the most-watched broadcaster last night.

[07/22/17 - 01:38 PM]
Disney's "Descendants 2" Amasses 13 Million Total Viewers Across Its Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies Simulcast Premieres
Disney Channel spins the numbers for Friday, July 21.

[07/22/17 - 09:03 AM]
Friday's Broadcast Ratings: "Big Brother" Special Helps Boost CBS
The Eye wins the night among total viewers, shares the demo crown with NBC.

[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.