or


[05/10/12 - 09:16 AM]
At a 2-Month High ABC's "Modern Family" Posts its Most Competitive Finish Ever to "Idol" in Adults 18-49
ABC spins the numbers for Wednesday, May 9.

[via press release from ABC]

At a 2-Month High ABC's "Modern Family" Posts its Most Competitive Finish Ever to "Idol" in Adults 18-49

Early info on ABC's Wednesday, ahead of the regular press release.

ABC took second place on Wednesday to Fox with a 2-hour Idol among Adults 18-34 and also qualified as the #2 broadcaster with Teens 12-17.

· Continuing to post year-to-year gains on the evening, ABC topped the same Wednesday last year in Viewers (+15%) and Adults 18-49 (+9%). For the 2nd week in a row, ABC was the only broadcaster to increase its Adult 18-49 rating year to year.

· Rising week to week in Adults 18-49 (+4%), the Network achieved a 10-week high on Wednesday - since 2/29/12.

Leading off the night at 8pm, opposite the penultimate episode of CBS' Survivor: One World and the start of Fox's 2-hour Idol, ABC's The Middle paced well ahead of NBC's Off their Rockers in viewers (+18%) and Adults 18-4 (+27%). In addition, the ABC comedy beat Survivor among Women 18-34 (+6%).

Surging 11% over its lead-in at 8:30pm with young adults, ABC's Suburgatory beat out its NBC freshman competition by double digits in its half-hour, besting a second episode of NBC's Off their Rockers by 11% in Total Viewers and by 31% in Adults 18-49. For the 8th straight original telecast, the ABC freshman comedy outdelivered the second half of Survivor: One World with Adults 18-34 (+13%) and Women 18-34 (+24%).

· Building week to week in viewers (+3%) and young adults (+5%), Suburgatory equaled its best Adult 18-49 rating since February - since 2/29/12.

· The ABC freshman comedy improved its slot year to year among Adults 18-49 (+5%) over original comedy programming on the year-ago evening.

TV's #1 scripted series for the 2nd season in a row with Adults 18-49, ABC's Modern Family more than doubled its lead-in at 9pm to finish as Wednesday's definitive scripted program, outperforming runner-up CBS' Criminal Minds by 54%.

· Posting its most-competitive finish ever, Modern Family nearly tied American Idol as the #1 TV show of the night in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share). Beating Idol by wide margins on the night in Adults 18-34 (+24%) and Women 18-34 (+15%), Modern Family was Wednesday's #1 TV show overall for its 3rd straight original airing on both counts.

· Modern Family scored its best numbers in 2 months, up over the prior week in both viewers (+3%) and young adults (+5%) - since 3/14/12. Featuring a visit to Disneyland, the ABC comedy spiked 27% in Teens 12-17 week to week to deliver its top-rated telecast in more than 4 months -since 1/4/12.

During the 9:30pm half-hour against the end of Idol, ABC's Don't Trust the B--- in Apartment 23 stood as the #1 scripted show in its slot for the 4th time in its 5 telecasts with Adults 18-34 and Women 18-34.

· ABC's Don't Trust the B--- in Apartment 23 drew its biggest audience in 3 weeks and posted a best-since premiere number with Women 18-34.

From 10-11pm, ABC's Revenge ran a strong #2 in Total Viewers and Adults 18-49 (running within 2-tenths of a rating point of the CSI season finale), while continuing to deliver the #1 position in the hour in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). The ABC freshman drama dominated NBC's veteran Law & Order: SVU in the hour with Total Viewers (+23%), Adults 18-49 (+29%) and Adults 25-54 (+17%).

· Building week to week in Adults 18-49 (+5%) and Adults 18-34 (+13%), Revenge marked its highest rating in 3 months on the latter measure - since 2/15/12.

· Revenge earned huge year-to-year gains in the hour, outdelivering original programming on the same night last year in Total Viewers (+84%), Adults 25-54 (+42%) and Adults 18-49 (+38%).

Quick Take for Wednesday, May 9, 2012 (Fast Affiliate Live + Same Day Ratings)

For the 2nd Straight Wednesday, ABC is Only Net Up Year to Year in Adults 18-49

Opposite "Idol" and the Penultimate Episode of "Survivor," ABC's "The Middle" Paces Well Ahead of NBC's "Off their Rockers" in Viewers and Adults 18-49

Building 11% on its Adult 18-49 Lead-in, ABC's "Suburgatory" Hits a 10-Week High

Marking a 2-Month High in Adults 18-49, ABC's "Modern Family" Nearly Ties "Idol" To Deliver its Most-Competitive Finish Ever on the Night to the Veteran Fox Series

Opposite the End of "Idol," ABC's "Don't Trust the B--- in Apartment 23" Ranks as The No. 1 Scripted Show in its Slot with Adults 18-34 for the 4th Time in its 5 Airings

Generating Huge Year-to-Year Time-Period Improvement in Viewers and Key Adults, ABC's "Revenge" Ranks No. 1 in its Hour with Adults 18-34 to Earn a 3-Month High

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday to Fox with a 2-hour "Idol" among Adults 18-34 and also qualified as the No. 2 broadcast net with Teens 12-17.

· Continuing to post year-to-year gains on the evening, ABC topped the same Wednesday last year in Viewers (+15% - 7.1 million vs. 6.2 million) and Adults 18-49 (+9% - 2.5/7 vs. 2.3/6). For the 2nd week in a row, ABC was the only broadcaster to increase its Adult 18-49 rating year to year.

· Rising week to week in Adults 18-49 (+4%), the Network achieved a 10-week high on Wednesday - since 2/29/12.

"The Middle" (8:00-8:30 p.m.)

Leading off the night at 8:00 p.m., opposite the penultimate episode of CBS' "Survivor: One World" and the start of Fox's 2-hour "Idol," ABC's "The Middle" paced well ahead of NBC's "Off their Rockers" in Viewers (+18% - 6.6 million vs. 5.6 million) and Adults 18-49 (+27% - 1.9/6 vs. 1.5/5). In addition, the ABC comedy beat "Survivor" among Women 18-34 (+6%).

"Suburgatory" (8:30-9:00 p.m.)

Surging 11% over its lead-in at 8:30 p.m. with young adults, ABC's "Suburgatory" beat out its NBC freshman competition by double digits in its half-hour, besting a second episode of NBC's "Off their Rockers" by 11% in Total Viewers (6.0 million vs. 5.4 million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/5). For the 8th straight original telecast, the ABC freshman comedy outdelivered the second half of "Survivor: One World" with Adults 18-34 (+13%) and Women 18-34 (+24%).

· Building week to week in viewers (+3%) and young adults (+5%), "Suburgatory" equaled its best Adult 18-49 rating since February - since 2/29/12.

· The ABC freshman comedy improved its slot year to year among Adults 18-49 (+5%) over original comedy programming on the year-ago evening ("Better With You" on 5/11/11 = 2.0/6).

"Modern Family" (9:00-9:30 p.m.)

TV's No. 1 scripted series for the 2nd season in a row with Adults 18-49, ABC's "Modern Family" more than doubled its lead-in at 9:00 p.m. to finish as Wednesday's definitive No. 1 scripted program, outperforming runner-up CBS' "Criminal Minds" by 54% (4.3/12 vs. 2.8/8).

· Posting its most-competitive finish ever, "Modern Family" nearly tied "American Idol" as the No. 1 TV show of the night in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share). Beating "Idol" by wide margins on the night in Adults 18-34 (+24% - 3.6/11 vs. 2.9/9) and Women 18-34 (+15% - 4.5/13 vs. 3.9/12), "Modern Family" was Wednesday's No. 1 TV show overall for its 3rd straight original airing on both counts.

· "Modern Family" scored its best numbers in 2 months, up over the prior week in both viewers (+3%) and young adults (+5%) - since 3/14/12. Featuring a visit to Disneyland, the ABC comedy spiked 27% in Teens 12-17 week to week to deliver its top-rated telecast in more than 4 months -since 1/4/12.

"Don't Trust the B--- in Apartment 23" (9:30-10:00 p.m.)

During the 9:30 p.m. half-hour against the end of "Idol," ABC's "Don't Trust the B--- in Apartment 23" stood as the No. 1 scripted show in its slot for the 4th time in its 5 telecasts with Adults 18-34 (2.0/6) and Women 18-34 (2.8/8).

· ABC's "Don't Trust the B--- in Apartment 23" drew its biggest audience (5.8 million) in 3 weeks and posted a best-since debut number with Women 18-34.

"Revenge" (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC's "Revenge" finished a strong No. 2 in Total Viewers (7.0 million) and Adults 18-49 (running within 2-tenths of a rating point of the "CSI" season finale - 2.2/6 vs. 2.4/7), while delivering the No. 1 position in the hour in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). The ABC freshman drama dominated NBC's veteran "Law & Order: SVU" in the hour with Total Viewers (+23%), Adults 18-49 (+29%) and Adults 25-54 (+17%).

· Building week to week in Adults 18-49 (+5%) and Adults 18-34 (+13%), "Revenge" marked its highest rating in 3 months on the latter measure - since 2/15/12.

· The Disney-owned drama generated huge year-to-year gains in the hour, outdelivering original programming on the same night last year in Total Viewers (+84%), Adults 25-54 (+42%) and Adults 18-49 (+38%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 05/09/12.





  [may 2012]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· REVENGE (ABC)
· SUBURGATORY (ABC)
· SURVIVOR (CBS)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.