[05/15/12 - 10:01 AM]
Disney Channel Sweeps TV's #1 Total Day Ranking in Kids 2-11, Kids 6-11 and Tweens 9-14
Disney Channel spins the numbers for the week of May 7-13.

[via press release from Disney Channel]

Ratings Highlights May 7-13, 2012 - Final National Ratings

Disney Channel Sweeps TV's #1 Total Day Ranking in Kids 2-11, Kids 6-11 and Tweens 9-14; Marks Record 48th Straight Week of Dominance in 6-11s/9-14s

Towers Over Nickelodeon by Double-Digit Percentages for the 27th Consecutive Week in Kids 6-11, and for the 29th Week in Tweens 9-14

Led by Sunday's All-New "Good Luck Charlie," Disney Channel Owns the Week's Top 3 TV Telecasts in Kids 6-11 and the Top 5 in Tweens 9-14; Stands as the Week's #1 Live-Action TV Telecast in Kids 2-11

Disney Channel: Total Day and Prime Highlights

During the week of May 7, 2012, Disney Channel dominated TV's landscape, sweeping top rank in Total Day for the 48th straight week in Kids 6-11 (523,000/2.1 rating) and Tweens 9-14 (446,000/1.9 rating) -- overshadowing runner-up Nickelodeon by double-digit percent margins - and was also the #1 TV network in Kids 2-11 (834,000/2.0 rating).

Impressively, this was Disney Channel's 27th consecutive week boasting a double-digit percent advantage in Total Day in Kids 6-11 (+33% - 523,000 vs. 392,000) and its 29th consecutive week in Tweens 9-14 (+51% - 446,000 vs. 295,000) - marking the network's longest stint on record boasting such sizeable victories in the target demographics.

Disney Channel continues to be the destination in Prime across all TV, standing as the #1 TV network for the 364th consecutive week in Kids 6-11 (987,000/4.0 rating), or for 7 years in the target demo. In Tweens 9-14 (813,000/3.4 rating), the network was #1 for the 99th week in a row, and for the 361st time in the previous 364 weeks overall.

· Sunday's original "Good Luck Charlie" (8:00 - 8:30 p.m.) stood as the week's #1 TV telecast in Kids 6-11 (1.6 million/6.6 rating) and Tweens 9-14 (1.5 million/6.2 rating), and the #1 live-action telecast across all TV in Kids 2-11 (2.0 million/4.9 rating).

· Disney Channel aired the week's Top 5 live-action TV telecasts in Kids 2-11:

· Disney Channel delivered the week's Top 3 TV telecasts in Kids 6-11, and 7 of the Top 9 overall:

· Disney Channel owned the week's Top 5 TV telecasts in Tweens 9-14, and 8 of the Top 9 overall:

[Source: NTI, U.S. ratings. Week of 5/7/12-5/13/12: Live + Same Day. Competitive rank streaks include ties based on rating.]

  [may 2012]  


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