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[05/27/12 - 08:38 AM]
Saturday's Broadcast Ratings: NBA Playoffs Put ABC in Front
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, may 26, 2012)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (6.11 million viewers, #1; adults 18-49: 2.3, #1) got some ratings spark on Saturday with its coverage of the "NBA Playoffs: Philadelphia at Boston" (6.11 million viewers, #1; adults 18-49: 2.3, #1).

CBS (3.12 million viewers, #2; adults 18-49: 0.6, #2) then claimed a distant silver with its mix of "How to Be a Gentleman" (1.45 million viewers, #8; adults 18-49: 0.3, #T8), a second "How to Be a Gentleman" (1.39 million viewers, #9; adults 18-49: 0.3, #T8), "NYC 22" (3.13 million viewers, #4; adults 18-49: 0.5, #T3) and "48 Hours Mystery" (4.81 million viewers, #2; adults 18-49: 1.0, #2).

Next up was FOX (2.65 million viewers, #4; adults 18-49: 0.5, #3) with its presentation of the "Saturday Baseball Game of the Week" (2.65 million viewers, #5; adults 18-49: 0.5, #T3).

And finally, a repeat of "Harry's Law" (3.31 million viewers, #3; adults 18-49: 0.4, #T5) led into a new "The Firm" (2.43 million viewers, #6; adults 18-49: 0.4, #T5) and a second "The Firm" (2.37 million viewers, #7; adults 18-49: 0.4, #T5) on NBC (2.70 million viewers, #3; adults 18-49: 0.4, #4).

In late-night metered market ratings (via NBC's press release):

TBA

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/28/11):

FOX (3.88 million viewers, #2; adults 18-49: 0.9, #1) took home the demo crown on Saturday with its final week of "MLB Primetime" (3.88 million viewers, #3; adults 18-49: 0.9, #2) coverage.

NBC (3.44 million viewers, #3; adults 18-49: 0.7, #2) then snagged the silver with its all-repeat lineup of "Minute to Win It" (2.13 million viewers, #8; adults 18-49: 0.5, #T6), "Law & Order: Los Angeles" (3.46 million viewers, #6; adults 18-49: 0.7, #5) and a second "Law & Order: Los Angeles" (4.76 million viewers, #1; adults 18-49: 1.0, #1).

Next up was ABC (2.12 million viewers, #4; adults 18-49: 0.6, #3) with encores of "Wipeout" (2.88 million viewers, #7; adults 18-49: 0.8, #T3) and "The Bachelorette" (1.75 million viewers, #9; adults 18-49: 0.5, #T6).

And finally, CBS (4.00 million viewers, #1; adults 18-49: 0.5, #4) closed out the evening with the return of "Chaos" (3.56 million viewers, #5; adults 18-49: 0.4, #9), a second hour of "Chaos" (3.88 million viewers, #4; adults 18-49: 0.5, #T6) and a repeat of "48 Hours Mystery" (4.56 million viewers, #2; adults 18-49: 0.8, #T3).

In late-night metered market ratings (via NBC's press release):

Currently not available.

Source: Nielsen Media Research





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