[06/05/12 - 09:49 AM]
ABC Weekly Ratings - "The Bachelorette" Qualifies as Monday's No. 1 TV Program With its Core Women 18-34 Audience
ABC spins the numbers for the week of May 28-June 3.

[via press release from ABC]

Primetime Ratings Report For the week of May 28, 2012 (Based on National Live + Same Day Program Ratings)

"The Bachelorette" Qualifies as Monday's No. 1 TV Program With its Core Women 18-34 Audience for the 2nd Week in a Row

"A Special Edition of 20/20: The Jubilee Queen with Katie Couric" Doubles its Lead-in To Draw ABC's Biggest Non-Sports Summertime Audience in the Time Slot in 2 Years

ABC's Wednesday Encore Comedies Defeat NBC's Stanley Cup Finals on the Night

ABC's "Duets" Dominates Fox's Season Finale of "Touch" by 31% in Adults 18-49, While Standing as the No. 1 Show in its 2-Hour Time Slot Across All Key Women

ABC's "Rookie Blue" Holds 100% of its Week-Earlier Premiere in Young Adults

ABC Scores its Top-Rated Summertime Friday in Nearly 2 Years with Adults 18-49

"20/20" is Friday's No. 1 Show on the Major Nets in A18-49 for 2 Weeks Straight

ABC's Saturday "Secret Millionaire" Repeats Outdraw NBC's Stanley Cup Finals

Surging Over its Lead-in, ABC's "Secret Millionaire" Sunday Opener Pulls the Net's Biggest Summertime Audience in the Slot with Regular Programming Since July '08

WEEK No. 37:


ABC earned second place on Memorial Day among the broadcast networks in Total Viewers (5.3 million) and Adults 18-49 (1.5/4), while finishing No. 1 for the 3rd week in a row across the Women demographics (W18-34W18-49/W25-54).

"The Bachelorette" (8:00-10:01 p.m.)

Coming off its week-earlier season opener directly following the high-rated "Dancing" performance finale, ABC's 2-hour "The Bachelorette" shifted back to its regular 8:00 p.m. start time and ranked as the No. 2 broadcast net against "America's Got Talent" during its first hour, and then surged up to No. 1 during its second hour in Total Viewers (5.9 million). The ABC unscripted series won its 2-hour time period for the 2nd week running with all key Women (W18-34/W18-49/W25-54).

· In addition to drawing a larger audience than NBC's "Talent-"fueled "American Ninja Warrior" during the 9 o'clock hour, "The Bachelorette" beat "Ninja Warrior" with Adults 18-34 in head-to-head competition by 7% (1.6/5 vs. 1.5/5).

· "The Bachelorette" stood as Monday's No. 1 TV show for the 2nd consecutive week among its core audience of Women 18-34 (2.3/7).

"Castle" (10:01-11:00 p.m.)

Qualifying as the 2nd-most-watched TV series in the 10 o'clock hour, ABC's repeat "Castle" topped NBC's "Grimm" repeat by 1.6 million viewers (4.2 million vs. 2.6 million).


"Cougar Town" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., the 1-hour season finale of "Cougar Town" grew over its most recent airing two weeks ago in viewers (+6% - 3.4 million vs. 3.2 million) and young adults (+20% - 1.2/4 vs. 1.0/3).

"A Special Edition of 20/20: The Jubilee Queen with Katie Couric" (9:00-11:00 p.m.)

More than doubling its lead-in (+103%) against NBC's "America's Got Talent," a 2-hour "Special Edition of 20/20: The Jubilee Queen with Katie Couric" (6.9 million) finished as the 2nd-most-watched broadcast from 9:00-11:00 p.m. The ABC newsmagazine also took second place in its slot versus its network rivals with Adults 25-54 (1.9/4).

· Building sharply from its first hour to its second hour in Total Viewers (+24% - 6.2 million to 7.7 million) and Adults 25-54 (+31% - 1.6/4 to 2.1/5), ABC's "20/20" moved up to No. 1 against its rivals during the 10 o'clock hour to beat out CBS' competing newsmagazine ("48 Hours Mystery") on both measures.

· "A Special Edition of 20/20: The Jubilee Queen with Katie Couric" attracted ABC's biggest non-sports summertime audience (Memorial Day-Labor Day) to the time period in 2 years - since 6/1/10.


With 6 repeat comedies on Wednesday night, ABC outdelivered NBC with Game 1 of the Stanley Cup Finals by double-digit margins in Total Viewers (+25% - 3.5 million vs. 2.8 million) and Adults 18-49 (+20% - 1.2/4 vs. 1.0/3). ABC's encore "Modern Family" at 9:00 p.m. stood as the No. 1 scripted show of the night on the major nets with young adults (1.5/4-tie).


"Duets" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "Duets" beat out Fox by 15% in Adults 18-49 (1.5/5 vs. 1.3/4), with the season's final two episodes of "Touch." The new ABC singing competition ranked No.1 in its 2-hour slot across all key Women (W18-34/W18-49/W25-54).

· Gaining audience throughout its broadcast, "Duets" surged by double digits from its first to second hour in Total Viewers (+13% - 5.6 million to 6.3 million) and Adults 18-49 (+21% - 1.4/5 to 1.7/5). In fact from 9:00-10:00 p.m., "Duets" beat the season closer of Fox's "Touch" by a resounding 31% in Adults 18-49 (1.7/5 vs. 1.3/4).

· "Duets" scored strong retention of its week-ago series debut across key measures: W18-34 (100%), AD18-34 (92%), W18-49 (92%), AD18-49 (88%) and Total Viewers (87%).

"Rookie Blue" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's "Rookie Blue" (5.7 million) finished as the 2nd-most-watched series in its slot for the 2nd week running. In addition, "Rookie Blue" ranked as the No. 1 series in the hour with key Women (W18-49/W25-54).

· Similarly to its lead-in, "Rookie Blue" exhibited impressive retention of its week-earlier premiere. In fact the ABC drama held 100% of its opening numbers in Adults 18-49, Men 18-49, Adults 18-34 and Women 18-34-.


With a repeat "Shark Tank" leading into originals of "Primetime: What Would You Do?" and 20/20," ABC ranked as the No. 1 major network on Friday night in Adults 18-49, beating runner-up NBC with an all-original line-up by 18% (1.3/4 vs. 1.1/4).

· Jumping 30% over the year-ago night among young adults, the Network soared to its top summertime (Memorial Day-Labor Day) number on the night in Adults 18-49 in nearly 2 years - since 7/23/10.

"Shark Tank" (8:00-9:01 p.m.)

At 8 o'clock, ABC's encore Shark Tank was the No. 1 broadcast program among Adults 18-49 (1.2/5), outperforming its repeat competition in the hour on CBS by 20% ("Undercover Boss" = 1.0/4) and Fox ("House" = 0.6/2) by 100%.

· "Shark Tank" grew over the prior week's replay by 7% in Total Viewers and by 20% in Adults 18-49.

"20/20" (10:00-11:00 p.m.)

Surging over its lead-in by 36%, ABC's "20/20" finished as Friday's No. 1 show on the major nets for the 2nd week in a row in Adults 18-49 (1.5/5-tie).


With back-to-back repeats of "Secret Millionaire," ABC stood as the most-watched broadcast network on Saturday night (3.7 million), outdrawing NBC with Game 2 of the "Stanley Cup Finals" by 37% (2.7 million) and Fox with Baseball coverage by 9% (3.4 million). In fact, ABC drew a larger overall audience than NBC in all 3 hours of the evening.

· From 8:00-9:00 p.m., ABC's replay "Secret Millionaire" qualified as the No. 1 program in Total Viewers (3.5 million), drawing a larger overall audience than CBS' comedies (including an original "How to be a Gentleman" = 1.9 million) and Fox's "Saturday Baseball" (2.7 million).

· A second encore telecast of "Secret Millionaire" at 9 o'clock was the most-watched series in the hour (3.8 million), topping its repeat drama competition on CBS by 12% (3.4 million) and Baseball coverage on Fox by 6% (3.6 million).

· At 10:00 p.m., a third repeat of "Secret Millionaire" outdrew NBC's "Stanley Cup Finals" by 20% in Total Viewers (3.6 million vs. 3.0 million).


"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" took second to CBS' "60 Minutes" in Total Viewers (4.8 million) and Adults 18-49 (1.2/4).

"Secret Millionaire" (8:00-9:00 p.m.)

Building on its lead in at 8:00 p.m. by double digits with viewers (+19%) and young adults (+25%), ABC's season premiere of "Secret Millionaire" (5.7 million and 1.5/5) earned second among the broadcasters in its hour, gaining audience throughout its telecast.

· "Secret Millionaire" produced ABC's top summertime (Memorial Day-Labor Day) numbers with regular programming in the time period since 2008 in Total Viewers, and since 2009 in Adults 18-49 - since 7/6/08 and 8/30/09, respectively.

"EM: Weight Loss Edition" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's season opener of "EM: Weight Loss Edition" finished as the No. 1 series among Adults 25-54 (1.9/5) and Women 18-49 (1.9/5) in its 2-hour time period.

· From its first hour to its second hour opposite competition from the "Miss USA Pageant," the ABC unscripted series grew by 12% in Total Viewers (4.3 million to 4.8 million) and by 14% in Adults 18-49 (1.4/4 to 1.6/4).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 05/28/12.

  [june 2012]  

· 20/20 (ABC)
· 48 HOURS (CBS)

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