[06/05/12 - 10:51 AM]
G4's "American Ninja Warrior 4" Posts Strong Time Period Gains With Key Adults 18-49 and Total Viewers
G4 spins the numbers for Sunday, June 3.

[via press release from G4]

G4's Sunday premiere of American Ninja Warrior 4 posted strong time period gains with key Adults 18-49 and Total Viewers.

· G4's third week of American Ninja Warrior 4 premieres on Sunday, 6/3/12 at 9P-11P averaged 347,000 Persons 2+ and 197,000 Adults 18-49, more than doubling the prior four week mark with Total Viewers (+108%) and Adults 18-49 (+101%). The two episode premiere block more than tripled the network's 2nd Quarter 2011 Evening average with Total Viewers (+210%) and Adults 18-49 (+218%). The 2 hour stack rose +63% over last Sunday's premiere block with Total Viewers and +59% among Adults 18-49, while more than doubling among Men 18-49.

· American Ninja Warrior has reached over 25 Million Total Unique Viewers since the Season 4 debut on 5/20/12 across both G4 and NBC.

American Ninja Warrior 4's 9PM Sunday debut grew over its lead-in, gained half hour to half hour, and delivered solid time period ranks with key Men and Adults 18-49.

· ANW's 9PM premiere on G4 gained over its strong quarter-hour lead-in with key Adults, climbing +23% over its repeat American Ninja Warrior lead-in with Adults 18-49, while it climbed +13% among Men 18-49. ANW 4 rose +4% with Adults 18-49 and +10% with Households from the 9PM telecast's first half hour to the second half hour. The 10P-11P telecast also grew from first half hour to second half hour by +35% with Adults 18-49 and +28% among Men 18-49.

· G4's American Ninja Warrior 9P-10P time period ranked within the Top 20 amongst Ad Supported Cable Nets with key breaks, finishing #15 in the time period with Men 18-34 and #20 among Men 18-49. The program also finished #25 in the time period among Adults 18-49.

Source: Nielsen Media. Live +SD data, Impressions. 6/3/12, Reach based on 6 Minute Qualifier, P2+. Lead-in based on 8:45pm-9pm time period versus 9pm-9:15pm time period. Time period rank based on coverage ratings, 9pm-10pm program based time period average.

  [june 2012]  


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