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[06/11/12 - 05:22 AM]
NBC's Live Coverage of Game 5 of the Stanley Cup Final Posts Gains Over Last Saturday's Game 2
NBC spins the numbers for Friday, June 8 and Saturday, June 9.

[via press release from NBC]

Friday Primetime Results:

· At 8 p.m. ET, an encore telecast of "Whitney" averaged a 0.7/3 in 18-49 and 2.7 million viewers overall, tying for #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49. At 8:30, a rebroadcast of "Community" delivered a 0.5/2 in 18-49 and 1.9 million viewers overall.

· From 9-11 p.m. ET, "Dateline NBC" (1.1/4 in 18-49, 5.2 million viewers overall) ranked #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, total viewers and other key categories. From its first half-hour to its fourth, "Dateline" grew by 33 percent in adults 18-49 (to a 1.2 rating from a 0.9), 42 percent in adults 25-54 (1.7 vs. 1.2) and 36 percent or more than 1.5 million persons in total viewers (5.8 million vs. 4.3 million. For its first hour from 9-10 p.m., "Dateline" tied for #1 among ABC, CBS, NBC and Fox in adults 18-49 and adults 25-54 and was #1 outright among those networks in adults 18-34.

In late-night metered-market households Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Saturday Primetime Results:

· Fast-affiliate ratings for Saturday's live coverage of Game 5 of the Stanley Cup Final are subject to significant revision. In metered-market household ratings, the game between the Los Angeles Kings and the New Jersey Devils averaged a 2.6 rating, 5 share. On the prior Saturday, Game 2 coverage averaged a 2.2/4. From 10:30-11 p.m., this week's telecast averaged a 3.6/7 in metered-market households, up 80 percent versus the 2.0/4 for its first half-hour from 8-8:30. Currently available fast-affiliate results, subject to significant revision, list NBC #1 among ABC, CBS, NBC and Fox from 8-11 p.m. in adults 18-49.

In Late-Night Metered-Market Household Averages for Saturday night:

· An encore telecast of "Saturday Night Live," with host Maya Rudolph and musical guest Sleigh Bells (3.3/8 in metered-market households), dominated its time period. "SNL" matched its rating for the same night last year in metered-market households.

· In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.8 rating, 8 share in adults 18-49, making it the night's #1 program in the Local People Meters, ahead of all primetime telecasts on ABC, CBS, NBC and Fox. Versus the same night last year, "SNL" is up 6 percent in the Local People Meters (1.8 vs. 1.7).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [june 2012]  
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· COMMUNITY (YAHOO)
· DATELINE NBC (NBC)
· SATURDAY NIGHT LIVE (NBC)
· WHITNEY (NBC)









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