[06/19/12 - 02:44 PM]
ABC Family's "Bunheads" Surges By Double-Digit Percent Margins Over Launch in Adults 18-34 and Women 18-34
ABC Family spins the numbers for Monday, June 18.

[via press release from ABC Family]

Ratings Highlights for Monday, June 18, 2012 Final National Ratings

"The Secret Life of the American Teenager" is Cable's #1 Program at 8 O'Clock in Target 12-34s and the #1 Scripted Cable Telecast in Core 18-34s

~Stands as Monday's #2 Scripted Cable Telecast in Women 18-34 and Women 18-49

Newest Original Series "Bunheads" Surges by Double-Digit Percent Margins Over its Week-Ago Launch in Key Adults 18-34 and Women 18-34

~Is Monday's #2 Scripted Cable Telecast at 9 O'Clock in Women 18-34

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's critical darling, "The Secret Life of the American Teenager" ranked as Monday's #2 scripted cable TV telecast in Women 18-34 (565,000) and Women 18-49 (799,000).

· At 8 o'clock, "Secret Life" qualified as cable TV's #1 telecast in Viewers 12-34 (1.01 million) and Females 12-34 (788,000) and was the #1 scripted cable TV telecast in Adults 18-34 (734,000), Women 18-34 (565,000) and Women 18-49 (799,000).

"Bunheads" (9:00-10:00 p.m.)

In its second week, ABC Family's newest original series "Bunheads" surged by 18% in Adults 18-34 (480,000 vs. 407,000) and by 28% in Women 18-34 (416,000 vs. 326,000), saw solid increases in Adults 18-49 (+8% - 792,000 vs. 735,000) and Women 18-49 (+5% - 658,000 vs. 626,000), and retained 100% of its Total Viewer audience (1.64 million).

· At 9 o'clock, "Bunheads" ranked as the #2 scripted cable TV telecast in Women 18-34 (416,000), Women 18-49 (658,000) and Females 12-34 (608,000).

Source: Nielsen Media Research (National Ratings, 6/18/12, Live + SD).

  [june 2012]  


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