[06/25/12 - 05:14 AM]
NBC's Coverage of the U.S. Olympic Team Trials Led the Time Period in Adults 18-49 and Other Key Categories on Saturday
NBC spins the numbers for Saturday, June 23.

[via press release from NBC]

Saturday Primetime Results:

· From 8-9:30 p.m. ET, NBC Sports coverage of U.S. Olympic Team Trials: Track & Field Finals (1.0/4 in 18-49, 3.9 million viewers overall) led the time period among ABC, CBS, NBC and Fox in adults 18-49 and other key categories. From its first half-hour to its third, the Olympic Trials coverage grew in 18-49 rating by 50 percent (to a 1.2 from a 0.8) and in total viewers by 23 percent (to 4.2 million from 3.4 million).

· At 9:30 p.m. ET, an encore of "Betty White's Off Their Rockers" delivered a 0.6/2 in 18-49 and 2.4 million viewers overall. At 10 p.m. ET, "The Firm" averaged a 0.5/2 in 18-49 and 2.1 million viewers overall.

In Late-Night Metered-Market Household Averages for Saturday night:

· An encore telecast of "Saturday Night Live," with host Jonah Hill and musical guest The Shins (2.8/7 in metered-market households), dominated its time period. In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.3 rating, 6 share in adults 18-49, making it the night's #1 non-sports program in the Local People Meters, ahead of all primetime telecasts on ABC, CBS and NBC.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [june 2012]  


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