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Primetime Ratings for 2Q 2012 - Final National Ratings
2Q 2012 is ABC Family's Most-Watched 2Q on Record in Women 18-34;
Ranks as Cable's #2 Network in Females 12-34 and #3 in Women 18-34;
Posts 9th Consecutive Quarter of Year to Year Gains in Women 18-34
"Pretty Little Liars" Ranks as Cable TV's #1 Series in Viewers 12-34
and Females 12-34 and Basic Cable's #1 Scripted Series in Women 18-34
"Bunheads" Bucks the Trend, Surging by Double-Digit Percentages in Week 2;
"Baby Daddy" Premieres as the Network's #2 Comedy Launch of All Time; "Melissa & Joey" Hits Series/Season Highs in Target Demographics
"Beauty and the Beast" is the #1 Cable Movie in Adults 18-34 and Women 18-34; "The Blind Side" is the #1 Cable Movie in Women 18-49;
2Q 2012 Prime Highlights:
Driven by established original hits, most notably "Pretty Little Liars" and "The Secret Life of the American Teenager," and newcomers, "Bunheads" and "Baby Daddy," ABC Family recorded its most-watched 2Q in the network's history in Women 18-34 (248,000), posting an impressive 9th consecutive quarter of year over year increases in the target demo, and delivered its 2nd-most-watched 2Q ever in Adults 18-34 (340,000), Women 18-49 (387,000), Viewers 12-34 (518,000) and Females 12-34 (388,000).
ABC Family ranked as cable TV's #2 network in Females 12-34 and the #3 cable TV network in Women 18-34, matching the network's 2nd best competitive showing on record in demos.
2Q 2012 Programming Highlights:
· "Pretty Little Liars" stood as 2Q12's #1 cable TV series in Viewers 12-34 (2.0 million/2.2 rating) and Females 12-34 (1.8 million/4.0 rating) and the #1 scripted basic cable TV series in Women 18-34 (938,000/2.8 rating).
· Newcomer "Bunheads" bucked the trend in its 2nd outing, surged by 18% in Adults 18-34 (480,000 vs. 407,000) and by 28% in Women 18-34 (416,000 vs. 326,000), saw solid increases in Adults 18-49 (+8% - 792,000 vs. 735,000) and Women 18-49 (+5% - 658,000 vs. 626,000), and retained 100% of its Total Viewer audience (1.64 million).
· Also newcomer, "Baby Daddy" (6/20/12) launched as the network's #2 comedy premiere on record in Total Viewers (1.7 million), Adults 18-34 (619,000), Women 18-34 (492,000), Adults 18-49 (935,000) and Women 18-49 (732,000). Moreover, "Baby Daddy" ranked as Wednesday's #1 cable telecast in Prime in Females 12-34 (679,000) and was the #2 cable telecast for the entire day in Women 18-34, right behind "Melissa & Joey."
· Leading into the launch of "Baby Daddy," an all-new "Melissa & Joey" (6/20/12) delivered a series high in Women 18-34 (510,000), and set season two highs in Total Viewers (1.5 million), Adults 18-34 (626,000), Adults 18-49 (937,000), Women 18-49 (730,000), Viewers 12-34 (798,000) and Females 12-34 (646,000), ranking as Wednesday's #1 cable telecast in Women 18-34.
· Theatrical "The Blind Side" (4/15/12) stood as cable TV's #1 movie in Women 18-49 (904,000/1.4 rating), while animated feature, "Beauty & the Beast" (4/14/12) ranked as the #1 cable movie in Adults 18-34 (833,000/1.2 rating) and Women 18-34 (594,000/1.8 rating).
Source: NTI, U.S. ratings, most current, 2Q 2012: 3/26/12 - 6/24/12; 2Q 2011: 3/28/11-6/26/11. Streaks include ties on rating. Series rank based on trackage data.]
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