or


[06/26/12 - 11:40 AM]
2Q 2012 is ABC Family's Most-Watched 2Q on Record in Women 18-34
ABC Family spins the numbers for the quarter to date.

[via press release from ABC Family]

Primetime Ratings for 2Q 2012 - Final National Ratings

2Q 2012 is ABC Family's Most-Watched 2Q on Record in Women 18-34; Ranks as Cable's #2 Network in Females 12-34 and #3 in Women 18-34; Posts 9th Consecutive Quarter of Year to Year Gains in Women 18-34

"Pretty Little Liars" Ranks as Cable TV's #1 Series in Viewers 12-34 and Females 12-34 and Basic Cable's #1 Scripted Series in Women 18-34

"Bunheads" Bucks the Trend, Surging by Double-Digit Percentages in Week 2; "Baby Daddy" Premieres as the Network's #2 Comedy Launch of All Time; "Melissa & Joey" Hits Series/Season Highs in Target Demographics

"Beauty and the Beast" is the #1 Cable Movie in Adults 18-34 and Women 18-34; "The Blind Side" is the #1 Cable Movie in Women 18-49;

2Q 2012 Prime Highlights:

Driven by established original hits, most notably "Pretty Little Liars" and "The Secret Life of the American Teenager," and newcomers, "Bunheads" and "Baby Daddy," ABC Family recorded its most-watched 2Q in the network's history in Women 18-34 (248,000), posting an impressive 9th consecutive quarter of year over year increases in the target demo, and delivered its 2nd-most-watched 2Q ever in Adults 18-34 (340,000), Women 18-49 (387,000), Viewers 12-34 (518,000) and Females 12-34 (388,000).

ABC Family ranked as cable TV's #2 network in Females 12-34 and the #3 cable TV network in Women 18-34, matching the network's 2nd best competitive showing on record in demos.

2Q 2012 Programming Highlights:

· "Pretty Little Liars" stood as 2Q12's #1 cable TV series in Viewers 12-34 (2.0 million/2.2 rating) and Females 12-34 (1.8 million/4.0 rating) and the #1 scripted basic cable TV series in Women 18-34 (938,000/2.8 rating).

· Newcomer "Bunheads" bucked the trend in its 2nd outing, surged by 18% in Adults 18-34 (480,000 vs. 407,000) and by 28% in Women 18-34 (416,000 vs. 326,000), saw solid increases in Adults 18-49 (+8% - 792,000 vs. 735,000) and Women 18-49 (+5% - 658,000 vs. 626,000), and retained 100% of its Total Viewer audience (1.64 million).

· Also newcomer, "Baby Daddy" (6/20/12) launched as the network's #2 comedy premiere on record in Total Viewers (1.7 million), Adults 18-34 (619,000), Women 18-34 (492,000), Adults 18-49 (935,000) and Women 18-49 (732,000). Moreover, "Baby Daddy" ranked as Wednesday's #1 cable telecast in Prime in Females 12-34 (679,000) and was the #2 cable telecast for the entire day in Women 18-34, right behind "Melissa & Joey."

· Leading into the launch of "Baby Daddy," an all-new "Melissa & Joey" (6/20/12) delivered a series high in Women 18-34 (510,000), and set season two highs in Total Viewers (1.5 million), Adults 18-34 (626,000), Adults 18-49 (937,000), Women 18-49 (730,000), Viewers 12-34 (798,000) and Females 12-34 (646,000), ranking as Wednesday's #1 cable telecast in Women 18-34.

· Theatrical "The Blind Side" (4/15/12) stood as cable TV's #1 movie in Women 18-49 (904,000/1.4 rating), while animated feature, "Beauty & the Beast" (4/14/12) ranked as the #1 cable movie in Adults 18-34 (833,000/1.2 rating) and Women 18-34 (594,000/1.8 rating).

Source: NTI, U.S. ratings, most current, 2Q 2012: 3/26/12 - 6/24/12; 2Q 2011: 3/28/11-6/26/11. Streaks include ties on rating. Series rank based on trackage data.]





  [june 2012]  
S
M
T
W
T
F
S
     


· BABY DADDY (ABC FAMILY)
· BUNHEADS (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[06/18/13 - 04:15 PM]
Sunday's Cable Ratings: "True Blood" Returns on Top for HBO
Plus: numbers for Showtime's "The Borgias," OWN's "Oprah's Master Class" and AMC's "The Killing."

[06/18/13 - 04:10 PM]
Saturday's Cable Ratings: NBC Sports Network Tops Charts with Stanley Cup Finals
Plus: numbers for Lifetime's "Gone Missing," Hallmark's "Notes from Dad" and TNT's "AFI Life Achievement Award: A Tribute to Mel Brooks."

[06/18/13 - 03:27 PM]
Bruins-Blackhawks Game 3 Is Most-Watched NHL Game in NBC Sports Network History
NBC Sports Network spins the numbers for Monday, June 17.

[06/18/13 - 03:08 PM]
Discovery Channel's "Fast N' Loud" Scores Series' Highest-Rated Episode on June 17th
Discovery spins the numbers for Monday, June 17.

[06/18/13 - 02:33 PM]
Bravo Media's "Newlyweds: The First Year" Earns Highest-Rated Episode of the Series with 1.3 Million Total Viewers
Bravo spins the numbers for Monday, June 17.

[06/18/13 - 12:35 PM]
NBC Second in Primetime June 10-16, But #1 Among Entertainment Programs as "Voice," "America's Got Talent" Are Top Non-Sports Shows
NBC spins the numbers for the week of June 10-16.

[06/18/13 - 12:11 PM]
ABC Family Is the Week's #1 Cable TV Network in Prime in Women 18-34
ABC Family spins the numbers for the week of June 10-16.

[06/18/13 - 11:27 AM]
Disney Channel Skyrockets to 23 Weeks Highs, Sweeping Key Kids for 3rd Straight Week; Disney Junior's "Sofia the First" Is #1 Cable TV Telecast in Kids 2-5
Disney Channel spins the numbers for the week of June 10-16.

[06/18/13 - 10:18 AM]
Second-Season Premiere of the Hit Drama "Major Crimes" Tops the Charts as the Week's #1 Program on Basic Cable
Turner spins the numbers for the week of June 10-16.

[06/18/13 - 09:57 AM]
ABC Leads in Viewers and Young Adults, Finishing No. 1 for the 4th Time In 5 Weeks in Adults 18-49
ABC spins the numbers for the week of June 10-16.

[06/18/13 - 08:30 AM]
ABC Earns Second on Monday with "The Bachelorette" and "Mistresses"
ABC spins the numbers for Monday, June 17.

[06/18/13 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice," "The Winner Is" Rise in NBC Victory
Both series are up from last week's numbers among adults 18-49.

[06/17/13 - 05:02 PM]
Friday's Cable Ratings: "WWE Smackdown," U.S. Open Top Charts
Plus: numbers for VH1's "Stevie TV," Starz's "Magic City" and Discovery's "How We Invented the World."

[06/17/13 - 03:19 PM]
ESPN's Scores Its Second-Highest Thursday U.S. Open Viewership Ever
ESPN spins the numbers for Thursday, June 13.

[06/17/13 - 02:34 PM]
Disney Junior's "Sofia the First" Soars to #2 Telecast Ever in Total Viewers and Series High in Boys 2-5
Disney Channel spins the numbers for Friday, June 14.