or


[06/26/12 - 11:40 AM]
2Q 2012 is ABC Family's Most-Watched 2Q on Record in Women 18-34
ABC Family spins the numbers for the quarter to date.

[via press release from ABC Family]

Primetime Ratings for 2Q 2012 - Final National Ratings

2Q 2012 is ABC Family's Most-Watched 2Q on Record in Women 18-34; Ranks as Cable's #2 Network in Females 12-34 and #3 in Women 18-34; Posts 9th Consecutive Quarter of Year to Year Gains in Women 18-34

"Pretty Little Liars" Ranks as Cable TV's #1 Series in Viewers 12-34 and Females 12-34 and Basic Cable's #1 Scripted Series in Women 18-34

"Bunheads" Bucks the Trend, Surging by Double-Digit Percentages in Week 2; "Baby Daddy" Premieres as the Network's #2 Comedy Launch of All Time; "Melissa & Joey" Hits Series/Season Highs in Target Demographics

"Beauty and the Beast" is the #1 Cable Movie in Adults 18-34 and Women 18-34; "The Blind Side" is the #1 Cable Movie in Women 18-49;

2Q 2012 Prime Highlights:

Driven by established original hits, most notably "Pretty Little Liars" and "The Secret Life of the American Teenager," and newcomers, "Bunheads" and "Baby Daddy," ABC Family recorded its most-watched 2Q in the network's history in Women 18-34 (248,000), posting an impressive 9th consecutive quarter of year over year increases in the target demo, and delivered its 2nd-most-watched 2Q ever in Adults 18-34 (340,000), Women 18-49 (387,000), Viewers 12-34 (518,000) and Females 12-34 (388,000).

ABC Family ranked as cable TV's #2 network in Females 12-34 and the #3 cable TV network in Women 18-34, matching the network's 2nd best competitive showing on record in demos.

2Q 2012 Programming Highlights:

· "Pretty Little Liars" stood as 2Q12's #1 cable TV series in Viewers 12-34 (2.0 million/2.2 rating) and Females 12-34 (1.8 million/4.0 rating) and the #1 scripted basic cable TV series in Women 18-34 (938,000/2.8 rating).

· Newcomer "Bunheads" bucked the trend in its 2nd outing, surged by 18% in Adults 18-34 (480,000 vs. 407,000) and by 28% in Women 18-34 (416,000 vs. 326,000), saw solid increases in Adults 18-49 (+8% - 792,000 vs. 735,000) and Women 18-49 (+5% - 658,000 vs. 626,000), and retained 100% of its Total Viewer audience (1.64 million).

· Also newcomer, "Baby Daddy" (6/20/12) launched as the network's #2 comedy premiere on record in Total Viewers (1.7 million), Adults 18-34 (619,000), Women 18-34 (492,000), Adults 18-49 (935,000) and Women 18-49 (732,000). Moreover, "Baby Daddy" ranked as Wednesday's #1 cable telecast in Prime in Females 12-34 (679,000) and was the #2 cable telecast for the entire day in Women 18-34, right behind "Melissa & Joey."

· Leading into the launch of "Baby Daddy," an all-new "Melissa & Joey" (6/20/12) delivered a series high in Women 18-34 (510,000), and set season two highs in Total Viewers (1.5 million), Adults 18-34 (626,000), Adults 18-49 (937,000), Women 18-49 (730,000), Viewers 12-34 (798,000) and Females 12-34 (646,000), ranking as Wednesday's #1 cable telecast in Women 18-34.

· Theatrical "The Blind Side" (4/15/12) stood as cable TV's #1 movie in Women 18-49 (904,000/1.4 rating), while animated feature, "Beauty & the Beast" (4/14/12) ranked as the #1 cable movie in Adults 18-34 (833,000/1.2 rating) and Women 18-34 (594,000/1.8 rating).

Source: NTI, U.S. ratings, most current, 2Q 2012: 3/26/12 - 6/24/12; 2Q 2011: 3/28/11-6/26/11. Streaks include ties on rating. Series rank based on trackage data.]





  [june 2012]  
S
M
T
W
T
F
S
     


· BABY DADDY (FREEFORM)
· BUNHEADS (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.

[12/04/16 - 09:02 AM]
Saturday's Broadcast Ratings: FOX Holds Off ABC in College Football Showdown
The network wins the night in both total viewers and adults 18-49.

[12/04/16 - 08:55 AM]
"Saturday Night Live" Grows Versus the Year-Ago Night
NBC spins the numbers for Saturday, December 3.

[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.

[12/03/16 - 08:37 AM]
New Season Highs for "Dateline"; "Caught on Camera" Captures Its Top Total-Viewer Result Since February
NBC spins the numbers for Friday, December 2.

[12/02/16 - 03:09 PM]
Science Channel Delivers Double-Digit Primetime and Total Day Increases Across Key Demos Including Adults 25-54 and Total Viewership in November
Science Channel further spins the numbers for the month of November.