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[06/29/12 - 08:41 AM]
Coverage of the "U.S. Olympic Team Trials" Scores NBC's Highest 18-49 Rating in Its Slot Since March 15
NBC spins the numbers for Thursday, June 28.

[via press release from NBC]

Thursday Results:

· From 8-9 p.m. ET, the "U.S. Olympic Team Trials: Swimming Finals" (1.7/5 in adults 18-49, 6.2 million viewers overall) is currently #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49(0.1 of a rating point out of the lead) and total viewers and is #1 among those networks for its second half-hour from 8:30-9 p.m. in both categories. From its first half-hour to its second, the "U.S. Olympic Team Trials" grew by 13 percent in 18-49 rating (to a 1.8 from a 1.6) and 3 percent in total viewers (6.3 million vs. 6.1 million).

· The "U.S. Olympic Team Trials" scored NBC's highest 18-49 rating in this hour since March 15.

· At 9 p.m. ET, "Saving Hope" averaged a 0.7/2 in 18-49 and 3.3 million viewers overall. Pending updates, "Saving Hope" is up week to week by 0.2 of a point in 18-49 (to a 0.7 from a 0.5) and up 23 percent in total viewers (3.294 million vs. 2.687 million). Compared with NBC's total-viewer average in the time period last summer, "Saving Hope" is up 41 percent (3.294 million vs. 2.331 million, L+SD non-sports).

· At 10 p.m. ET, "Rock Center" delivered a 0.8/2 in 18-49 and 3.5 million viewers overall. "Rock Center" is currently matching its 18-49 rating of the prior two weeks. Versus its lead-in, "Rock Center" is up 14 percent in 18-49, 20 percent in adults 25-54 (to a 1.2 rating from a 1.0) and 7 percent in total viewers. Compared with NBC's total-viewer average in the time period last summer, "Rock Center" is up 37 percent (3.522 million vs. 2.579 million, L+SD non-sports).

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.4/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [june 2012]  
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· ROCK CENTER WITH BRIAN WILLIAMS (NBC)
· SAVING HOPE (ION)









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