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[07/02/12 - 08:42 AM]
ABC Takes Second on Sunday to the Finals of NBC's Olympic Trials in Adults 18-49
ABC spins the numbers for Sunday, July 1.

[via press release from ABC]

ABC Takes Second on Sunday to the Finals of NBC's Olympic Trials in Adults 18-49

Early info on ABC's Sunday, ahead of the regular press release.

ABC took second to NBC with its Olympic Trials (Finals for Track and Field, Swimming and Women's Gymnastics) on Sunday night in Adults 18-49, leading Fox by 9% and CBS by 50%.

· The Network was up over the same night last summer by 15% in Total Viewers and by 71% in Adults 18-49.

During the 7 o'clock hour, ABC's repeat America's Funniest Home Videos tied CBS' original 60 Minutes as the #1 non-sports program among Adults 18-49.

· Building week to week in viewers (+10%) and young adults (+11%), AFHV generated its most-watched telecast this summer.

Returning to original for the first time in 3 weeks, ABC's Secret Millionaire stood as the most-watched non-sports program from 8-9pm. Opposite the Olympic Trials Swimming Finals, the ABC unscripted series gained viewers and young adult audience throughout its broadcast.

· ABC's Secret Millionaire shot up 40% over its most recent original with Teens 12-17, hitting its best number this summer.

On its first original airing in 3 weeks, ABC's EM: Weight Loss Edition grew during each half-hour from 9-11pm against the Women's Gymnastics Finals Olympic Trials on NBC, surging by double-digit percentages from start to finish in Total Viewers (+25%) and Adults 18-49 (+27%).

· Like its lead-in, ABC's EM: Weight Loss jumped 40% over its last first-run telecast with Teens 12-17 to hit a season high. In addition, despite the increased competition from the Olympic Trials, the show held 100% of its Adult 18-34 audience from its last original broadcast.





  [july 2012]  
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M
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W
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· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· EXTREME WEIGHT LOSS (ABC)
· SECRET MILLIONAIRE (ABC)





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