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[07/03/12 - 08:53 AM]
"U.S. Olympic Team Trials," "America's Got Talent" Make #1 for the Night
NBC spins the numbers for Monday, July 2 and the week of June 25-July 1.

[via press release from NBC]

Monday Results:

· NBC finished #1 in 18-49 and total viewers for a fourth night in a row among ABC, CBS, NBC and Fox, with "America's Got Talent" generating the night's #1 results on those networks in adults 18-49 and total viewers.

· From 8-8:30 p.m. ET, the "U.S. Olympic Team Trials: Swimming Finals" (1.8 rating, 6 share in adult 18-49, 7.3 million viewers overall) grew in total viewers versus the prior Monday's 8-9 p.m. telecast by 5 percent (to 7.286 million from 6.928 million). The Olympic-Trials coverage finished #1 in the half-hour among ABC, CBS, NBC and Fox in total viewers.

· From 8:30-11 p.m. ET, "America's Got Talent" (2.9/9 in 18-49, 10.2 million viewers overall) delivered the #1 results of the night on ABC, CBS, NBC and Fox in adults 18-49, total viewers and other key measures on a night that included ABC's "Bachelorette" (2.5/8 in 18-49) and "Glass House" (1.2/3) and Fox's "Hell's Kitchen" (2.4/8) and "MasterChef" (2.3/6). "Talent" won its competitive time period among ABC, CBS NBC and Fox in 18-49, total viewers and other key categories.

· Versus NBC's average in this time period last summer, "America's Got Talent" is up 164 percent in 18-49 rating (to a 2.9 from a 1.1) and up 114 percent in total viewers (10.194 million vs. 4.758 million).

· In the 10:30 lead-in to local news, "America's Got Talent" generated a 179 percent margin of victory in the key news demo of adults 25-54 (with a 3.9 rating vs. a 1.4 for CBS's second-place "Hawaii Five-0" encore). "Talent" was #1 among ABC, CBS and Fox for the 10:30 half-hour in all key ratings categories.

· In addition to ranking #1 among ABC, CBS, NBC and Fox in 18-49 and total viewers for the last four nights in a row, NBC has been #1 or tied for #1 among those nets on eight of the last nine nights in 18-49 and #1 outright on seven of the last eight nights in total viewers.

In Late-Night Metered Markets Monday night (with Philadelphia, Washington, Baltimore and Columbus delayed):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.2/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

· With NBC Sports' coverage of the "U.S. Olympic Team Trials" and "America's Got Talent" accounting for the top five telecasts on ABC, CBS, NBC and Fox in viewers 18-49, NBC has finished #1 in 18-49 and total viewers for the primetime week of June 25-July 1.

· NBC averaged a 2.0 rating, 7 share in adults 18-49 and 7.2 million viewers overall for the week, making this NBC's highest-rated week in 18-49 since February 6-12 and top total-viewer average since the week of January 30-February 5, Super Bowl week..

· NBC ranked #1 or tied for #1 among ABC, CBS, NBC and Fox in 18-49 for six of the week's seven nights. In total viewers, NBC was #1 outright among those networks on six of seven nights. It's the first time NBC has won as many as six nights in a week since February, 15-21, 2010 during the Vancouver Olympics.

· "America's Got Talent" delivered the week's top three rankings in total viewers and top three non-sports rankings in adults 18-49. It's the fifth week in a row "Talent" has generated the highest non-sports 18-49 and total-viewer results on ABC, CBS, NBC and Fox.

· The broad-based "Talent" was the week's #1 non-sports telecast on ABC, CBS, NBC and Fox in adults 18-49, total viewers, adults 25-54, adults 18-34, households, teens 12-17 and kids 2-11.

· Through Sunday, NBC's 13 primetime Olympic-Trials telecasts have averaged 6.8 million viewers overall and a 1.9 rating in adults 18-49, the highest results for Olympic-Trials coverage since 1996 in total viewers and since 2000 in 18-49.

· Among NBC's top-rated programs for the week, Sunday's 9-11 p.m. ET "Olympic Trials" ranked #1 on ABC, CBS, NBC and Fox in adults 18-49, followed by the Tuesday, Monday and Wednesday editions of "America's Got Talent" (#2, 3 and 4 respectively, and #1, 2 and 3 among non-sports telecasts on those networks), Friday's 9-11 p.m. "Olympic Trials" (tied for #5), Monday's "American Ninja Warrior" (tied for #17) and Tuesday's "Love in the Wild" (tied for #21). NBC's lineup accounted for 15 of the week's top 25 primetime programs on ABC, CBS and Fox in 18-49 and 10 of the top 15 in total viewers.

· Primetime averages for the week of June 25-July 1 in adults 18-49 were: NBC (2.0/7), Fox (1.4/5), ABC (1.1/4), CBS (1.0/3) and CW (0.2/1). In overall total viewers, the weekly averages were: NBC (7.2 million), CBS (5.4 million), ABC (4.1 million), Fox (3.7 million) and CW (0.5 million).

· For the 2011-12 broadcast year to date, NBC is tied for #3 among ABC, CBS, NBC and Fox in adults 18-49 rating and is #3 outright ahead of ABC in viewers 18-49. NBC is the only network among ABC, CBS, NBC and Fox that's up versus one year ago in viewers 18-49. NBC is also #2 in adults 18-34 for the broadcast year to date. Averages for the broadcast year through 41 weeks are: Fox (3.0/9), CBS (2.7/8), NBC (2.4/7), ABC (2.4/7) and CW (0.7/2). In overall total viewers, the broadcast-year averages are: CBS (11.0 million), Fox (8.4 million), ABC (8.1 million), NBC (7.2 million) and CW (1.6 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [july 2012]  
S
M
T
W
T
F
S


· AMERICAN NINJA WARRIOR (NBC)
· AMERICA'S GOT TALENT (NBC)
· BACHELORETTE, THE (ABC)
· GLASS HOUSE, THE (ABC)
· HELL'S KITCHEN (FOX)
· LOVE IN THE WILD (NBC)
· MASTERCHEF (FOX)





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