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[07/06/12 - 11:20 AM]
Jay Leno Scores an 18-Week High in 18-49 Viewers and a 15-Week High in Total Viewers
NBC spins the late-night numbers for the week of June 25-29.

[via press release from NBC]

JAY LENO SCORES AN 18-WEEK HIGH IN 18-49 VIEWERS AND A 15-WEEK HIGH IN TOTAL VIEWERS

JAY AND JIMMY FALLON DELIVER #1 FINISHES, WITH BIGGER AUDIENCES THAN THEIR ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

WEDNESDAY'S 'TONIGHT,' WITH MUSICAL GUEST JUSTIN BIEBER, GENERATES THE SHOW'S BIGGEST NIGHT IN 18-49 VIEWERS AND TOTAL VIEWERS SINCE THE WEEK AFTER THE SUPER BOWL

SEASON TO DATE, JAY HAS STRETCHED HIS TOTAL-VIEWER LEAD OVER 'LATE SHOW' TO 18 PERCENT FROM THE YEAR-AGO 11 PERCENT; JIMMY FALLON HAS ALSO INCREASED HIS MARGIN OVER 'LATE LATE SHOW' TO 18 PERCENT, UP FROM LAST YEAR'S 4 PERCENT

UNIVERSAL CITY, Calif. - July 6, 2012 - NBC's late-night stars have out-delivered the ABC and CBS time-period competition in all key ratings categories for the week of June 25-29, with "The Tonight Show with Jay Leno" hitting an 18-week high in viewers 18-49 and a 15-week high in total viewers.

The Wednesday, June 27 edition of "Tonight," featuring musical guest Justin Bieber and guests Mila Kunis and Jim Norton, generated the show's biggest 18-49 audience since Friday, Feb. 10 (with Rachel McAdams and Cee Lo Green, musical guest Cee Lo Green featuring Vicci Martinez) and biggest overall viewership since Monday, Feb. 6 (with Dwayne Johnson and Miranda Cosgrove, musical guest Ovo from Cirque Du Soleil).

For the week, "Tonight" generated its biggest 18-49 audience (1.082 million) since the week of February 20-24 and its biggest overall audience (3.701 million) since March 12-16. Jimmy Fallon hit a five-week high in total viewers (1.665 million, highest since May 21-25).

"Tonight" delivered bigger audiences than the time-period competition of CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. And Jimmy Fallon likewise out-delivered CBS's "Late Late Show with Craig Ferguson" and "Kimmel" head to head for their common half-hour in each of those categories. Note that "Late Show" and "Kimmel" were in rebroadcast Friday night.

Through the first 41 weeks of the 2011-12 broadcast year, "Tonight" has increased its total-viewer margin over "Late Show" to 18 percent (3.685 million vs. 3.135 million), up from the year-ago season-to-date advantage of 11 percent. Jimmy Fallon has also established a total-viewer lead over "Late Late Show" this season of 18 percent (1.758 million vs. 1.494 million), up from last year's advantage of 4 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 43 percent (274,000 vs. 191,000) up from last year's 28 percent, and in adults 25-54, up to 13 percent (852,000 vs. 754,000) from 6 percent at this point last season.

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 24th time in 28 weeks while Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 31st week in a row.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of June 25-29. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.6/2*
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.8/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2*
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.3/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.2/2 (in encore telecasts)

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 2.5 million viewers*
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.3 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.6 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.1 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.8 million viewers (in encore telecasts)

* Friday's "Late Show" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.8/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.1 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.8 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF JUNE 25-29

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

TBS, 11 p.m.-midnight, "Conan," 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2

TBS, 11 p.m.-midnight, "Conan," 1.0 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.4 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million





  [july 2012]  
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