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[07/09/12 - 08:57 AM]
ABC is #1 on Sunday as "Secret Millionaire" and "EM: Weight Loss" Surge Week to Week
ABC spins the numbers for Sunday, July 8.

[via press release from ABC]

ABC is #1 on Sunday as "Secret Millionaire" and "EM: Weight Loss" Surge Week to Week

Early info on ABC's Sunday, ahead of the regular press release.

ABC won Sunday night in Adults 18-49, leading Fox by 8%, NBC by 40% and CBS by 100%. The Net equaled its strongest Sunday this summer with regular programming on the night.

During the 7 o'clock hour, ABC's repeat America's Funniest Home Videos ran a strong second among Adults 18-49 to NBC's original Dateline.

Building sharply on its lead-in (+50%) to hit a season-high, ABC's Secret Millionaire finished #1 in the 8 o'clock hour among Adults 18-49.

· Jumping by double-digits week to week in viewers (+12%) and young adults (+25%), ABC's Secret Millionaire drew its biggest audience in over 1 month and equaled a season-best in Adults 18-49.

From 9-11pm, ABC's EM: Weight Loss Edition once again grew during each half-hour of its broadcast, surging by 1.1 million viewers and 31% in Adults 18-49 from start to finish. In fact the ABC unscripted series ranked #1 during its second hour from 10-11pm with Total Viewers and Adults 18-49.

· Like its lead-in, ABC's EM: Weight Loss Edition built over the prior week by strong margins in Total Viewers (+13%) and Adults 18-49 (+25%), matching a season-high on the latter measure.

Quick Take for Sunday, July 8, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Wins in Adults 18-49 with its Top Regular Sunday This Summer

ABC's "Secret Millionaire" Leads the 8pm Hour in Adults 18-49, Drawing its Biggest Audience in Over 1 Month and Equaling a Season High in Young Adults

Building in Each Half-Hour of its 2-Hour Broadcast, ABC's "EM: Weight Loss Edition" Surges by Double Digits Week to Week to Match a Season Best Among Adults 18-49

Sunday Night (7:00-11:00 p.m.)

ABC won Sunday night in Adults 18-49 (1.4/4), leading Fox by 8% (1.3/4), NBC by 40% (1.0/3) and CBS by 100% (0.7/2). The Net equaled its strongest Sunday this summer with regular programming on the evening.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" ran a strong second among Adults 18-49 to NBC's original "Dateline" (1.0/4 vs. 1.1/4).

"Secret Millionaire" (8:00-9:00 p.m.)

Building sharply on its lead-in (+50%) to hit a season-high, ABC's "Secret Millionaire" finished No. 1 in the 8 o'clock hour among Adults 18-49 (1.5/5).

· Jumping by double-digits week to week in viewers (+12% - 5.6 million vs. 5.0 million) and young adults (+25% - 1.5/5 vs. 1.2/4), ABC's "Secret Millionaire" drew its biggest audience in over 1 month (since 6/3/12) and equaled a season-best in Adults 18-49.

"EM: Weight Loss Edition" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's "EM: Weight Loss Edition" once again grew during each half-hour of its broadcast, surging by 1.1 million viewers (4.0 million to 5.1 million) and 31% in Adults 18-49 (1.3/4 to 1.7/5) from start to finish. In fact the ABC unscripted series ranked No. 1 during its second hour from 10:00-11:00 p.m. with Total Viewers and Adults 18-49.

· Like its lead-in, ABC's "EM: Weight Loss Edition" built over the prior week by strong margins in Total Viewers (+13% - 4.5 million vs. 4.0 million) and Adults 18-49 (+25% - 1.5/4 vs. 1.2/3), matching a season-high on the latter measure.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 07/08/12.





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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· EXTREME WEIGHT LOSS (ABC)
· SECRET MILLIONAIRE (ABC)





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