or


[07/11/12 - 01:30 PM]
MLB All-Star Game Reaffirmed as Premier Annual TV Event of Summer as Total Viewership Increases
FOX spins the numbers for Tuesday, July 10.

[via press release from FOX]

MLB ALL-STAR GAME REAFFIRMED AS PREMIER ANNUAL TV EVENT OF SUMMER AS TOTAL VIEWERSHIP INCREASES

Ratings Surge Among Younger Viewers; Men 18-34 & Key Adult Demographics Improve vs. '11

Social Media Activity on FOX Platforms Soars 262%

Kansas City, MO - As the biggest All-Star Game audience since 2009 was still settling in to watch the 83rd MAJOR LEAGUE BASEBALL ALL-STAR GAME, the National League raced out to a five-run lead before the American League even came to bat en route to an 8-0 rout last night amidst the soaring fountains at beautiful Kauffman Stadium.

Despite the N.L. onslaught and lopsided victory in the 83rd MAJOR LEAGUE BASEBALL ALL-STAR GAME - the third-widest margin of victory ever - the game broadcast on FOX delivered 27.7 million total viewers (persons age 2+ watching all or part of the game), +7% compared to a year ago, reaffirming it as the premier annual television event of the summer. The 7% surge matches the biggest increase in total viewership for an All-Star Game since 1998. The game earned a 6.8/12 household rating/share, averaging 10.9 million viewers, narrowly missing last year's 6.9/12 by -1% in rating and average audience (11 million). In fact, the margin between the 2012 rating and last year is razor thin, just four hundredths of a ratings point, according to figures released today by Nielsen Media Research.

Initial tune-in for the 2012 MLB All-Star Game was very strong. The game opened at a 6.5/12, +7% over last year's 6.1/11 and was the best first-pitch tune-in for an All-Star Game since 2009, which was driven by a pregame appearance by President Obama.

Perhaps intrigued by the presence of blossoming young stars like Mike Trout, teammates Bryce Harper and Stephen Strasburg, younger viewers tuned-in to this year's All-Star Game in better numbers. Last night's Midsummer Classic earned a 4.0 among Men 18-34, a +5% bump over last year, and FOX was also up across the key adult demographics including Adults 18-34 (+11%, 3.0 vs. 2.7), Adults 18-49 (+3%, 3.2 vs. 3.1) and Adults 25-54 (+3%, 3.8 vs. 3.7).

Riding the All-Star Game, FOX won the night effortlessly. Last night's 8:00-11:00 PM ET primetime average made this FOX's highest-rated night since the American Idol finale, and the highest-rated night of broadcast network television since Game 5 of this year's NBA Finals on ABC.

St. Louis topped all markets for the All-Star Game for the sixth consecutive year with a 20.5/33, followed by host market Kansas City (18.7/31), nearly doubling the 10.6/19 earned by host market Phoenix last year. Other markets of note included Washington, whose young stars drove a +36% increase locally, and Dallas, whose eight Rangers All-Stars provided a +22% lift there. Ratings in top ten markets include: New York - 9.7; LA - 7.0; Chicago - 8.0; Philadelphia - 9.4; Dallas - 11.6; SF - 9.8; Boston - 7.7; Washington, DC - 8.7; Atlanta - 8.6; and Houston - 5.2.

Social media metrics issued today as measured by Bluefin Labs indicate that the All-Star Game on FOX's Facebook and Twitter platforms was up 262% in unique users (439K vs. 121K) vs. 2011, and +261% in total comments (808K vs. 224K), with each unique user averaging two comments during the broadcast. Total comments and unique users refer to public Twitter tweets and public Facebook posts about the broadcast.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.