[07/16/12 - 05:26 AM]
"Saturday Night Live" Delivers Its Top Overnights in Four Weeks
NBC spins the numbers for Saturday, July 14.

[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday night:

· An encore telecast of "Saturday Night Live," with host Melissa McCarthy and musical guest Lady Antebellum (3.0/8 in metered-market households), dominated its time period. In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.5 rating, 7 share in adults 18-49, making it the night's #1 program in the Local People Meters, ahead of all primetime telecasts on ABC, CBS, NBC and Fox.

· "Saturday Night Live" earned its highest metered-market household and Local People Meter ratings in five weeks (since June 2).

Saturday Primetime Results:

· From 8-10 p.m. ET, the "NBC Movie of the Week" "An American Girl: McKenna Shoots for the Stars" averaged a 0.4/2 in 18-49 and 1.7 million viewers overall and ranked #1 in the time period among ABC, CBS, NBC and Fox in kids 2-11 and teens 12-17. From its first half-hour to its fourth, "McKenna Shoots for the Stars" grew by 27 percent in total viewers (to 1.9 million from 1.5 million).

· At 10 p.m. ET, "The Firm" averaged a 0.3/1 in 18-49 and 1.7 million viewers overall.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [july 2012]  


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