[07/18/12 - 02:31 PM]
"MTV2's Guy Code" Season Two Debut Delivers Highest Rated and Most Watched Original Season Premiere in Network's History
MTV spins the numbers for Tuesday, July 17.

[via press release from MTV]


NEW YORK, NY (July 18, 2012) - "MTV2's Guy Code" altered the manscape last night with its second season debut delivering the highest rated and most watched original season opener in MTV2 history with a .41 and 260,000 viewers among P12-34.

On the social front, #GuyCode and @MTV_2 spurred the conversation last night, becoming a trending topic nationally on Twitter, and among the Top 5 most social programs and Top 10 networks for the night per the "Social Guide Series Report for July 17, 2012."

The launch of second season of "Guy Code" continues MTV2's investment and momentum in an original programming destination on Tuesdays at 11:00 p.m., notching a +5% increase among P12-34 over the premiere of "Hip Hop Squares" on May 22, 2012, a +37% increase over the premiere of "Nitro Circus Live" on March 27, 2012 and a +21% increase over the season one premiere of "Guy Code" on November 15, 2011.

The second episode of "Guy Code" will air on Tuesday, July 24, 2012 at 11:00 p.m. ET/PT on MTV2 and feature the "Guy Code" cast all new topics Going Abroad, Massages, Racism and One Night Stands. Fans can head to GuyCode.MTV2.com to catch sneak peeks, cast bios, exclusive photos and much more, jump on the MTV WatchWith app to see the best comments on the show from their closest friends, other viewers - and even the cast members themselves - as well as unlock badges on GetGlue. Moreover they can check in daily with the recently launched Guy Code blog that acts as a daily extension of the on-air franchise, as well as covering all things MEN, including comedy, sports, hip-hop, tattoos, MMA, celebrities and much more.

MTV2 is home to Malennials, featuring music, comedic and action-oriented original programming such as Hip Hop Squares, The DUB Magazine Project, 120 Minutes, Nitro Circus Live and the dominant hip-hop franchise, Sucker Free.

About MTV2

Available in approximately 80 million homes MTV2 is man's best friend. Since its launch in 1996, the network has reflected the subversive interests and behaviors of young men with a compelling and diverse programming line-up inspired by ordinary guys who do extraordinary things. MTV2 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

  [july 2012]  


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