[07/19/12 - 10:25 AM]
With its Best Performance in 3 Weeks, ABC is the No. 1 Network In Late Night in Total Viewers and Adults 18-49
ABC spins the late-night numbers for the week of July 9-13.

[via press release from ABC]

Fringe Ratings Report: ABC Late-Night Programming Week of July 9, 2012

With its Best Performance in 3 Weeks, ABC is the No. 1 Network In Late Night in Total Viewers and Adults 18-49

ABC's "Nightline" Posts Across-the-Board Week-to-Week Gains, Drawing its Largest Overall Audience in 4 Weeks

ABC's "Jimmy Kimmel Live" Improves Over its Most-Recent Week of Originals

ABC Late-Night (Monday - Friday)

During the week of July 9, 2012, ABC was up week to week by 3% in Total Viewers (2.180 million vs. 2.109 million) and by 7% in Adults 18-49 (714,000 vs. 669,000) to deliver its best performance in late-night in 3 weeks - since the week of 6/18/12. In addition, ABC posted double-digit gains over the year-ago week (1.872 million and 621,000 on w/o 7/11/11) in both viewers (+16%) and young adults (+15%), qualifying as the only broadcaster to see year-to-year increases in either Nielsen measure (CBS was down -2%/-6, respectively; NBC was down -10%/-21%, respectively). Together, "Nightline" and "Jimmy Kimmel Live" form ABC's winning late-night strategy of airing news and entertainment programming.

· ABC (2.180 million) outdrew CBS by 29% (1.693 million) and NBC by 4% (2.097 million) to rank as late-night's most-watched network for the 2nd week in a row. In fact, ABC has ranked as the No. 1 network in Total Viewers in 23 of the 43 weeks of the season - more than CBS (14) and NBC (6) combined.

· ABC (714,000) outdelivered CBS by 33% (535,000) and NBC by 5% (679,000) to qualify as the top-rated network in late-night among Adults 18-49 for the 22nd time this season, marking the most number of wins in late-night.

"Nightline" (Monday - Friday)

For the week of July 9, 2012, ABC's "Nightline" ranked as the No. 1 program in late-night across all key target demos: Total Viewers (3.555 million), Adults 25-54 (1.320 million) and Adults 18-49 (1.013 million), according to Nielsen Media Research. "Nightline" has ranked as the No. 1 late-night program in all 3 demos in 14 of the last 16 weeks.

"Nightline" posted across-the-board week-to-week increases: Total Viewers (+3%), Adults 25-54 (+5%) and Adults 18-49 (+4%), drawing its largest overall audience in 4 weeks - since w/o 6/11/12.

"Nightline" has taken the No. 1 position in 30 weeks in Total Viewers, 34 weeks in Adults 25-54 and 33 weeks in Adults 18-49 of the 43 weeks of the season to date.

"Nightline's" Friday broadcast (7/13/12 - 3.086 million) stood as late-night's most-watched telecast of the week.

Season to date, "Nightline" ranks No. 1 in late-night among Total Viewers, Adults 25-54 and Adults 18-49, ahead of both NBC's "The Tonight Show" and CBS' "The Late Show." This marks the 2nd straight season that the ABC program is taking the top spot in overall viewers and the key adult news demo.

"Jimmy Kimmel Live" (Monday - Friday)

During the week of July 9, 2012, ABC's "Jimmy Kimmel Live" grew over its most recent week of originals (w/o of 6/25/12) in both Total Viewers (+2% - 1.629 million vs. 1.593 million) and Adults 18-49 (+3% - 593,000 vs. 577,000).

· Despite its later time period, ABC's "JKL" (M-F 12:00 a.m.) topped CBS' "The Late Show with David Letterman" (M-F 11:35 p.m.) by 4% in Adults 18-34 (200,000 vs. 192,000).

· ABC's "JKL" beat NBC's "Late Night with Jimmy Fallon" (M-F 12:35 a.m.) in 3 of "JKL's" 4 original telecasts of the week in both Total Viewers and Adults 18-49, holding double-digit advantages over the NBC program among young adults: Monday (+6%/+10%), Tuesday (+7%/+14%) and Wednesday (+16%/+11%).

Late-Night Rank (Week of July 9): TOTAL VIEWERS A18-49(000)

ABC 2,180,000 714,000

CBS 1,693,000 535,000

NBC 2,097,000 679,000

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 7/9/12, 7/2/12 & 7/11/11 or as dated. Comparisons based on 000s. ABC Late-Night = "Nightline" and "JKL"; CBS Late-Night = "Letterman" and "Ferguson"; NBC Late-Night = "Tonight Show," "Fallon" and "Carson Daly."

  [july 2012]  

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