or


[07/23/12 - 09:08 AM]
"The Bachelorette" Finale Grows Year to Year to Make ABC a Dominant #1 on Sunday
ABC spins the numbers for Sunday, July 22.

[via press release from ABC]

"The Bachelorette" Finale Grows Year to Year to Make ABC a Dominant #1 on Sunday

Early info on ABC's season finale coverage of The Bachelorette.

Featuring the 9th season finale of The Bachelorette and the After the Final Rose special, ABC overshadowed Sunday night, beating out its nearest competition (CBS) by 52% in Total Viewers and by 117% in Adults 18-49 (#1 in all 8 half hours of prime). It was ABC's 3rd straight Sunday to lead in Adults 18-49.

· ABC's The Bachelorette and The Bachelorette: After the Final Rose special stood as Sunday's Top 2 TV programs with viewers and young adults.

Hitting summer-highs in viewers and young adults, ABC's encore America's Funniest Home Videos won the 7pm hour for the 2nd week in a row in Adults 18-49.

Jumping over its lead-in at 8pm and gaining audience throughout its over 2-hour broadcast, The Bachelorette season closer dominated its time period with season-highs, soaring over its most-recent Monday telecast by 1.4 million viewers and by 36% in Adults 18-49. Head to head from 8-10pm, ABC's The Bachelorette nearly tripled Fox's Teen Choice 2012 in Total Viewers (+187%) and Adults 18-49 (+172%).

· The Bachelorette was up over its year-ago finale (on 8/1/11) by 7% in Adults 18-49.

· In viewers and young adults, The Bachelorette generated ABC's biggest summertime entertainment numbers in the time period in almost 6 years � since 8/27/06.

Towering over the 10 o'clock hour, ABC's The Bachelorette: After the Final Rose special outdelivered its combined CBS and NBC competition by 2.0 million viewers and by 88% with young adults. The Bachelorette: After the Final Rose finished as Sunday's #1 TV show with viewers and young adults.

· ABC's The Bachelorette: After the Final Rose grew year to year by double-digits in Adults 18-49 (+14%).

Quick Take for Sunday, July 22, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Dominates Sunday with Coverage of "The Bachelorette" Season Finale

Posting Summer Highs, "AFHV" Leads for the 2nd Straight Week in Adults 18-49

ABC's "The Bachelorette" Closer is Up Year to Year in Adults 18-49, Posting the Net's Biggest Summertime Entertainment Numbers in the Slot in Nearly 6 Years

ABC's "The Bachelorette: After the Final Rose" Towers Over the 10pm Hour, Surging Over Last Year's Telecast by Double-Digit Percentages in Adults 18-49

Sunday Night (7:00-11:00 p.m.)

Featuring the 8th season finale of "The Bachelorette" and the "After the Final Rose" special, ABC (7.9 million and 2.6/8) overshadowed Sunday night, beating out its nearest competition (CBS = 5.2 million and 1.2/3) by 52% in Total Viewers and by 117% in Adults 18-49 (No. 1 in all 8 half hours of prime). It was ABC's 3rd straight Sunday to lead in the key young adult sales demo.

· ABC's "The Bachelorette" and "The Bachelorette: After the Final Rose" special stood as Sunday's Top 2 TV programs with viewers and young adults.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Hitting summer highs in viewers (5.3 million) and young adults (1.2/4), ABC's encore "America's Funniest Home Videos" won the 7:00 p.m. hour for the 2nd week in a row with Adults 18-49.

"The Bachelorette" (8:00-10:00 p.m.)

Jumping over its lead-in at 8:00 p.m. and gaining audience throughout its more than 2-hour broadcast, "The Bachelorette" season closer dominated its time period with season highs, soaring over its most-recent Monday telecast by 1.4 million viewers and by 36% in Adults 18-49. Head to head from 8:00-10:00 p.m., ABC's "The Bachelorette" nearly tripled Fox's "Teen Choice 2012" in Total Viewers (+187% - 8.6 million vs. 3.0 million) and Adults 18-49 (+172% - 3.0/9 vs. 1.1/3).

· "The Bachelorette" was up over its year-ago finale (2.8/8 on 8/1/11) by 7% in Adults 18-49.

· In viewers and young adults, "The Bachelorette" generated ABC's biggest summertime (Memorial Day-Labor Day) entertainment numbers in the time period in almost 6 years - since 8/27/06.

"The Bachelorette: After the Final Rose" (10:00-11:00 p.m.)

Towering over the 10 o'clock hour, ABC's "The Bachelorette: After the Final Rose" special outdelivered its combined CBS and NBC competition by 2.0 million viewers (9.1 million vs. 7.1 million) and by 88% with young adults (3.2/9 vs. 1.7/4). "The Bachelorette: After the Final Rose" finished as Sunday's No. 1 TV show with viewers and young adults.

· ABC's "The Bachelorette: After the Final Rose" grew year to year by double digits in Adults 18-49 (+14% - 2.8/8 on 8/1/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 07/22/12.





  [july 2012]  
S
M
T
W
T
F
S


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BACHELORETTE, THE (ABC)





most recent ratings | view all posts
[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.