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[07/24/12 - 10:57 AM]
"American Ninja Warrior" Hits a Four-Week High, Dominates All Demos from 10-11 p.m.
NBC spins the numbers for Monday, July 23 plus the week of July 16-22.

[via press release from NBC]

Monday Results:

· From 9-11 p.m. ET, "American Ninja Warrior" (2.0 rating, 5 share in adults 18-49, 4.9 million viewers overall) scored its highest 18-49 rating in four weeks (since June 18) and delivered its biggest overall audience in three weeks (since June 25). Last night's season-finale telecast was up versus the prior week's 9-10 p.m. results by 11 percent in 18-49 rating (to a 2.0 from a 1.8) and by 7 percent in total viewers (4.912 million vs. 4.587 million). Versus two weeks ago, "Ninja" was up 43 percent in 18-49 rating (2.0 vs. 1.4) and 23 percent in total viewers (4.912 million vs. 3.993 million). In the time period, "American Ninja Warrior" was #2 among ABC, CBS, NBC and Fox in adults 18-49 and #2 or tied for #2 in all other key demos. From its first half-hour to its fourth, "American Ninja Warrior" grew by 44 percent in 18-49 rating (to a 2.3 from a 1.6) and by 32 percent or 1.4 million persons in total viewers (5.7 million vs. 4.3 million).

· Versus NBC's average in this time period last summer, "American Ninja Warrior" is up 82 percent in 18-49 rating (to a 2.0 from a 1.1, "live plus same day," non-sports).

· For its second hour from 10-11 p.m. ET, "American Ninja Warrior" ranked #1 among ABC, CBS and NBC in every key demographic and beat the combined ABC-CBS rating in adults 18-49 (with a 2.2 rating from 10-11 vs. a 1.1 for CBS's "Hawaii Five-0" encore and a 0.8 for ABC's "The Glass House").

· In the 10:30 lead-in to local news, "American Ninja Warrior" delivered a 92 percent margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 2.5 rating vs. a 1.3 for CBS's second-place "Hawaii Five-0" encore). "American Ninja Warrior" also led those networks at 10:30 in every other key demographic.

· From 8-9 p.m. ET, an encore telecast of "Fear Factor" (1.3 rating, 4 share in adults 18-49, 4.1 million viewers overall) finished within 0.2 of a point in 18-49 and 3 percent in total viewers of the prior week's results with an original telecast (1.5/5 in 18-49, 4.2 million viewers overall on July 16). This week's "Fear" rebroadcast grew from its first half-hour to its second by 17 percent in 18-49 rating (to a 1.4 from a 1.2). In the time period, the "Fear" encore ranked #2 among ABC, CBS, NBC and Fox in men 18-49, men 18-34 (tie) and men 25-54.

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.4/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/2.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

For the Week:

· With "America's Got Talent" ranking #1 in total viewers, marking the eighth week in a row it's delivered the biggest audience among non-sports telecasts on ABC, CBS, NBC and Fox, NBC has averaged a 1.1 rating, 4 share in adults 18-49 and 4.3 million viewers overall for the week of July 16-22, according to "live plus same day" viewing figures from Nielsen Media Research.

· Among NBC's top-ranked programs for the week in adults 18-49, Tuesday's "America's Got Talent" tied for #3 in adults 18-49 among all primetime programs on ABC, CBS, NBC and Fox, Wednesday's "Talent" tied for #12, Monday's "American Ninja Warrior" tied for #15, Monday's "Fear Factor" tied for #18, Tuesday's "Love in the Wild" tied for #23 and Friday's "Dateline NBC" and Wednesday's "Law & Order: SVU" encore tied for #25.

· Primetime averages for the week of July 16-22 in adults 18-49 were: ABC (1.5/5), Fox (1.4/5), CBS (1.2/4), NBC (1.1/4) and CW (0.3/1). In overall total viewers, the weekly averages were: CBS (5.3 million), ABC (4.9 million), NBC (4.3 million), Fox (3.8 million) and CW (0.7 million).

· For the 2011-12 broadcast year to date, NBC is tied for #3 among ABC, CBS, NBC and Fox in adult 18-49 rating and is the only network among ABC, CBS, NBC and Fox that's up versus one year ago in viewers 18-49. NBC is also #2 in adults 18-34 for the broadcast year to date. Averages for the broadcast year through 44 weeks are: Fox (2.9/8), CBS (2.6/8), ABC (2.3/7), NBC (2.3/7) and CW (0.7/2). In overall total viewers, the broadcast-year averages are: CBS (10.6 million), Fox (8.1 million), ABC (7.9 million), NBC (7.0 million) and CW (1.5 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [july 2012]  
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· AMERICAN NINJA WARRIOR (NBC)
· AMERICA'S GOT TALENT (NBC)
· DATELINE NBC (NBC)
· FEAR FACTOR (MTV)
· GLASS HOUSE, THE (ABC)
· HAWAII FIVE-0 (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LOVE IN THE WILD (NBC)





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