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[07/28/12 - 09:01 AM]
Friday's Broadcast Ratings: Nearly 42 Million Watch Opening Night of Olympics
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, july 27, 2012)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (41.92 million viewers, #1; adults 18-49: 12.4, #1) towered over the competition on Friday thanks to its opening night coverage of the "2012 Summer Olympics" (41.92 million viewers, #1; adults 18-49: 12.4, #1).

ABC (3.21 million viewers, #2; adults 18-49: 0.8, #2) then was king of the leftovers with repeats of "Shark Tank" (2.52 million viewers, #7; adults 18-49: 0.7, #T4), "20/20" (2.68 million viewers, #6; adults 18-49: 0.8, #3) and another "20/20" (3.95 million viewers, #2; adults 18-49: 1.0, #2).

Next up was CBS (3.11 million viewers, #3; adults 18-49: 0.6, #T3) and encores of "Undercover Boss" (2.92 million viewers, #4; adults 18-49: 0.7, #T4), "CSI: NY" (2.75 million viewers, #5; adults 18-49: 0.6, #T6) and "Blue Bloods" (3.67 million viewers, #3; adults 18-49: 0.6, #T6).

Meanwhile, FOX (1.61 million viewers, #4; adults 18-49: 0.6, #T3) offered up repeats of "House" (1.37 million viewers, #9; adults 18-49: 0.6, #T6) and "Bones" (1.86 million viewers, #8; adults 18-49: 0.6, #T6).

And finally, repeats of "Nikita" (0.60 million viewers, #10; adults 18-49: 0.2, #10) and a second "Nikita" (0.54 million viewers, #11; adults 18-49: 0.1, #11) on The CW (0.57 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

[NOTE #1: Late-night metered market ratings will return after the Olympics.]

[NOTE #2: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/29/11):

ABC (3.88 million viewers, #3; adults 18-49: 1.2, #1) was the demo king on Friday with its mix of "Shark Tank" (4.07 million viewers, #6; adults 18-49: 1.2, #T2), "Primetime: What Would You Do?" (3.30 million viewers, #7; adults 18-49: 1.1, #5) and "20/20" (4.28 million viewers, #5; adults 18-49: 1.2, #T2).

NBC (4.69 million viewers, #2; adults 18-49: 1.1, #2) then was a competitive second place with a repeat of "Who Do You Think You Are?" (2.79 million viewers, #8; adults 18-49: 0.7, #9) followed by a two-hour "Dateline NBC" (5.64 million viewers, #4; adults 18-49: 1.4, #1).

Also in the hunt was CBS (6.23 million viewers, #1; adults 18-49: 1.0, #3) with a new "Flashpoint" (6.65 million viewers, #1; adults 18-49: 1.2, #T2) followed by repeats of "CSI: NY" (6.01 million viewers, #3; adults 18-49: 0.9, #T6) and "Blue Bloods" (6.05 million viewers, #2; adults 18-49: 0.9, #T6).

Next up was FOX (2.29 million viewers, #4; adults 18-49: 0.7, #4) with repeats of "Bones" (2.62 million viewers, #9; adults 18-49: 0.8, #8) and "House" (1.97 million viewers, #10; adults 18-49: 0.6, #10).

And finally, repeats of "Nikita" (1.13 million viewers, #11; adults 18-49: 0.4, #T11) and "Supernatural" (1.01 million viewers, #12; adults 18-49: 0.4, #T11) on The CW (1.07 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Dateline NBC (16.7%), 20/20 (9.1%), Flashpoint (9.1%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.2/3 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: �The Tonight Show with Jay Leno,� 0.7/3; "Late Show," 0.4/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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