or


[07/29/12 - 12:39 PM]
NBC's First Night of Olympic Competition Is Most-Watched Summer Olympics Opening Night on Record
NBC spins the numbers for Saturday, July 28.

[via press release from NBC]

NBC'S FIRST NIGHT OF OLYMPIC COMPETITION IS MOST-WATCHED SUMMER OLYMPICS OPENING NIGHT ON RECORD

28.7 Million Average Viewers Tops First Night from Atlanta by More Than 2 Million Viewers; Nearly 5 Million More than Beijing; and Nearly 9 Million More than Athens, the Last European Olympics

NBC's two-day primetime average of 35.6 million viewers is the best start to a Summer Olympics on record

15.8/29 National Rating for First Night of Competition is 14% Higher than Beijing and 34% Higher than Athens; Best for Any Non-U.S. Summer Olympics Ever

NBC's Daytime and Late Night Rating and Viewership Enjoy Significant Gains

LONDON - July 29, 2012 - The first night of competition from the London Olympics (8:30-11:28 p.m. ET/PT) is the MOST-WATCHED for a Summer Games opening night on record, with 28.7 million average viewers, topping the first night of competition from the 1996 Atlanta Games by more than two million viewers (26.3 million). Last night's viewership is nearly five million more than the first night of the 2008 Beijing Olympics (24.0 million), and nearly nine million more than the first night of the 2004 Athens Olympics (19.8 million), the last European Olympics.

NBC's two-day primetime average of 35.6 million viewers is the best start to a Summer Olympics on record, more than two million more than Atlanta (33.3 million), and more than six million more viewers than Beijing (29.5 million).

Last night's competition on NBC, which featured the first duel between Ryan Lochte and Michael Phelps, earned a 15.8/29 national rating/share, the best for a non-U.S. Summer Olympics opening night in 36 years since Montreal Olympics. The rating is 14 percent higher than the first night of the Beijing Olympics (13.9/27), which featured live coverage of Phelps' first of his eight gold medals.

· Last night's national rating of 15.8/29 is also 34 percent higher than the first night of competition in Athens in 2004 (11.8/23), the last European Olympics.

AVERAGE VIEWERS FOR 1st NIGHT OF COMPETITION (ALL SUMMER GAMES ON RECORD):
1. London - 2012 28.7 Million NBC
2. Atlanta - 1996 26.3 Million NBC
3. Beijing - 2008 24.0 Million NBC
4. Seoul - 1988 23.8 Million NBC
5. Barcelona - 1992 21.6 Million NBC
6. Sydney - 2000 21.0 Million NBC
7. Athens - 2004 19.8 Million NBC

NBC'S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:

· 9:46 a.m.-Noon ET/PT averaged 12.3 million viewers, an increase of 56% over the first Saturday morning at the Beijing Games (7.9 million from 10 a.m.-Noon). The household rating in this time period (7.9/22) is 49% higher than the comparable morning from Beijing (5.3/16).

· The Noon-6 p.m. ET/PT window drew 14.9 million viewers and a household rating of 9.3/23, an increase of 20% and 19%, respectively vs. Beijing Games.

· The early-morning window (5-9:46 a.m. ET/PT) drew 5.1 million viewers and had a household rating of 3.6/16. There is no comparable coverage for this time period in previous Games.

· The late night program (12:30-1:18 a.m. ET/PT) drew 7.4 million viewers and a household rating of 4.9/15, an increase of 35% and 29%, respectively.

TOP 20 METERED MARKETS FOR LAST NIGHT:
1. Salt Lake City 23.9/46
2. San Diego 22.8/43
3. Kansas City 22.4/42
4. Columbus 21.5/39
5. Ft. Myers 21.3/40
6. Milwaukee 20.6/38
7. Denver 20.5/44
8. Indianapolis 20.4/39
9. Sacramento 20.2/41
10. Nashville 19.6/34
11. Oklahoma City 19.2/32
12. St. Louis 18.9/35
13. Richmond 18.7/33
14. Portland 18.5/41
T15. San Francisco 18.4/40
T15. Boston 18.4/36
T17. Norfolk 18.3/30
T17. Albuquerque 18.3/34
T17. Jacksonville 18.3/31
20. Phoenix 18.1/32

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Edges Competition in Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/15/17 - 09:02 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[02/14/17 - 09:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Hold Onto Demo Crown
The network's mainstay leads the night among adults 18-49.

[02/13/17 - 01:49 PM]
"Legion" Powers Premiere Ratings - 4.37 Million Total Viewers from the Premiere Telecast and Two Encore Telecasts
FX further spins the numbers for Wednesday, February 8.

[02/13/17 - 12:47 PM]
E! Delivers Significant Year on Year Growth for "Live from the Red Carpet: The 2017 Grammy Awards"
E! spins the numbers for Sunday, February 12.