[07/31/12 - 12:24 PM]
Disney Channel Clinches Second Consecutive Month at #1 in Total Viewers for Total Day - Extends Weekly Reign to 8 Consecutive Weeks
Disney Channel spins the numbers for the week of July 23-29 plus the month to date.

[via press release from Disney Channel]

Ratings Highlights for July 2012 - Final National Ratings

Disney Channel Clinches Second Consecutive Month at #1 in Total Viewers for Total Day - Extends Weekly Reign to 8 Consecutive Weeks

TV's #1 Network for 15th Consecutive Month in Kids 6-11, 27th Month in Tweens 9-14 and #1 in Kids 2-11 for the 5th Time in 6 Months

~Tops Nickelodeon by Double-Digits for the 13th Straight Month in Kids 6-11/Tweens

"Shake It Up," "Jessie" and "Good Luck Charlie" are TV's Top 3 Series in Kids 2-11, Kids 6-11 and Tweens 9-14; "Gravity Falls" is the #1 Animated TV Series

Disney Channel July 12 Total Day and Prime Highlights

For July 2012, Disney Channel was #1 in Total Viewers (2.04 million) across Total Day against all cable channels, extending its reign to 8 record-setting consecutive weeks. For the month, Disney Channel surpassed Nickelodeon by 21% - its largest competitive advantage on record.

Among kid demographics, Disney Channel had the month's Top TV series -- "Shake It Up," "Good Luck Charlie," "Jessie" and "Gravity Falls" -- ranking as the #1 TV network in Total Day for the 15th consecutive month in Kids 6-11 (842,000/3.4 rating) and for the 27th consecutive month Tweens 9-14 (713,000/3.0 rating) - both records for the network - and was the #1 TV network for the 5th time in the prior 6 months in Kids 2-11 (1.17 million/2.8 rating).

Disney Channel out-performed Nickelodeon by double-digit percentages for the 13th consecutive month in Kids 6-11 (52% - 842,000 vs. 553,000) and Tweens 9-14 (58% - 713,000 vs. 451,000), for the 2nd consecutive month in Kids 2-11 (35% - 1.17 million vs. 868,000), and levied its biggest advantage ever in Total Viewers (21% - 2.04 million vs. 1.69 million).

In Prime, Disney Channel extended its streak as TV's #1 network to 89 consecutive months in Kids 6-11 (1.23 million/5.0 rating) and to 84 months in a row in Tweens 9-14 (984,000/4.1 rating).

· Disney Channel held the month's Top 10 TV series in Kids 2-11, including:

· Disney Channel delivered the month's Top 10 TV series in Kids 6-11, including:

· Disney Channel aired the month's Top 3 TV series in Tweens 9-14:

Source: NTI, U.S. ratings, most current. July 2012: 6/25/12-7/29/12. Total Day ranks include ties based on rating; Series ranks based on 000s, then rating. Series ranks based on trackage data with minimum 2 telecasts.

  [july 2012]  


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