Quick Take for Tuesday, July 31, 2012 - Final National Ratings
Winner of the 2012 Teen Choice Award for 'Choice TV Drama,'
"Pretty Little Liars" is Tuesday's #1 Cable Telecast in Females 12-34 and the #1 Scripted Cable Telecast in Women 18-34 and Women 18-49
"Jane By Design" is Cable's #1 Telecast at 9 O'Clock in Target Millennials
"Pretty Little Liars" (8:00-9:00 p.m.)
ABC Family's critical darling and winner of the 2012 Teen Choice Award for 'Choice TV Drama', "Pretty Little Liars" qualified as Tuesday's #1 cable TV telecast in Females 12-34 (1.2 million/2.7 rating), the #1 scripted cable TV telecast in Women 18-34 (639,000/1.9 rating) and Women 18-49 (876,000/1.4 rating) and was the #1 cable TV telecast in Prime in Viewers 12-34 (1.5 million/1.6 rating).
· Season 3A to date, "Pretty Little Liars" dominates its time period, ranking as the #1 TV telecast in the hour in Women 18-34 (949,000/2.8 rating) and Females 12-34 (1.8 million/3.9 rating), and the #1 cable TV telecast in Adults 18-34 (1.1 million/1.7 rating), Women 18-49 (1.3 million/2.0 rating) and Viewers 12-34 (2.0 million/2.2 rating).
"Jane By Design" (9:00-10:00 p.m.)
"Jane By Design" stood as cable TV's #1 telecast at 9 o'clock in Viewers 12-34 (723,000/0.8 rating) and Females 12-34 (605,000/1.3 rating).
· Season 1B to date, "Jane By Design" is cable's TV #1 scripted telecast at 9 p.m. in Viewers 12-34 (931,000/1.0 rating) and Females 12-34 (787,000/1.7 rating), and the #2 scripted cable TV telecast in Women 18-34 (404,000/1.2 rating).
· Season to date, "Jane By Design" surpasses its 1A average in key demos, including by 6% in Adults 18-34 (454,000 vs. 429,000) and by 4% in Adults 18-49 (650,000 vs. 623,000).
About ABC Family:
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(R) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.
Source: NTI, U.S. ratings, 7/31/12, Live + Same Day. PLL 3A, JBD 1B: 6/5/12-7/31/12.