or


[08/03/12 - 11:09 AM]
NBC Olympics Sets Records for Younger Viewers
NBC spins the numbers for its Olympics coverage to date.

[via press release from NBC]

NBC OLYMPICS SETS RECORDS FOR YOUNGER VIEWERS

Overall Viewership of Teen Girls 12-17 Up 54%

Overall Viewership of Teens 12-17 Up 29%

68% of People ages 13-24 Are Live Streaming For The First Time On A Tablet (Among NBC Live Extra App Users)

53% of People ages 13-24 Are Live Streaming For The First Time On A Smart Phone (Among NBC Live Extra App Users)

London - August 3, 2012 - Through seven days of NBC's coverage of the 2012 London Olympic Games, overall viewership is up double digits among teens and teenage girls. Overall viewership for teen girls, 12-17, is up 54% vs. Beijing (8.3 rating vs. 5.4 rating) and overall viewership for teens 12-17 is up 29% vs. Beijing (7.2 rating vs. 5.6 rating).

Teen viewership of the London Games is more than six times higher than traditional broadcast viewing habits, and teen girl ratings for NBC's coverage of the London Olympics is 89% higher than the No. 1 rated primetime show on broadcast television in the same demographic (Glee/FOX).

· Teen girl ratings for the London Olympics are also more than double the rating of the No. 1 primetime shows on remaining competing broadcast networks.

· More than three times as many female teens watched the London Olympics in primetime than purchased a movie ticket to The Twilight Saga: Eclipse.

· 171% more teens watched NBC's coverage of the London Olympics than shopped at Abercrombie & Fitch in the last three months.

In addition to a significant increase in broadcast viewing habits, young people are also engaging with NBC Olympics digital content like never before. According to NBC Live Extra App data,

· 68% of people ages 13-24 are live streaming for the first time on a tablet (Among NBC Live Extra App users).

· 53% of people ages 13-24 are live streaming for the first time on a smart phone (Among NBC Live Extra App users).

Through the first seven days of the London Olympics, NBC is averaging 1.7 million teen viewers, the most of any non-U.S. Summer Olympics since the 1992 Barcelona Olympics. Through the same time period, 174.9 million Americans have watched the Olympics on the networks of NBCUniversal, ahead of Beijing's 174.1 at the same point through the Games.

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/04/16 - 08:21 AM]
NBC Ties for First for the Night in the 18-49 Demo
NBC spins the numbers for Tuesday, May 3.

[05/04/16 - 08:21 AM]
"Fresh Off the Boat" Is Tuesday's No. 1 Comedy in Viewers and Young Adults
ABC spins the numbers for Tuesday, May 3.

[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.