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[08/03/12 - 08:33 AM]
Thursday's Broadcast Ratings: NBC's Summer Olympics Coverage Nets Another 35 Million
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, august 2, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (35.70 million viewers, #1; adults 18-49: 11.2, #1) continued its reign with another night of "2012 Summer Olympics" (35.70 million viewers, #1; adults 18-49: 11.2, #1) coverage.

CBS (4.78 million viewers, #2; adults 18-49: 1.4, #2) then was king of the leftovers with its mix of "The Big Bang Theory" (5.51 million viewers, #2; adults 18-49: 1.4, #T3), "Two and a Half Men" (4.84 million viewers, #4; adults 18-49: 1.4, #T3), "Big Brother 14" (5.38 million viewers, #3; adults 18-49: 1.9, #2) and "Person of Interest" (3.78 million viewers, #6; adults 18-49: 0.8, #7).

Next up was ABC (3.11 million viewers, #3; adults 18-49: 1.0, #3) with a repeat of "Wipeout" (3.44 million viewers, #7; adults 18-49: 1.0, #6) followed by an originals "Wipeout" (3.84 million viewers, #5; adults 18-49: 1.3, #5) and a repeat of "Rookie Blue" (2.04 million viewers, #8; adults 18-49: 0.6, #T9).

Meanwhile, FOX (1.60 million viewers, #4; adults 18-49: 0.6, #4) offered up second runs of "Raising Hope" (1.91 million viewers, #9; adults 18-49: 0.7, #8), another "Raising Hope" (1.69 million viewers, #10; adults 18-49: 0.6, #T9) and "Glee" (1.39 million viewers, #11; adults 18-49: 0.5, #11).

And finally, repeats of "The Vampire Diaries" (0.71 million viewers, #12; adults 18-49: 0.2, #T12) and "The L.A. Complex" (0.46 million viewers, #13; adults 18-49: 0.2, #T12) on The CW (0.58 million viewers, #5; adults 18-49: 0.2, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.2 rating while "Complex" posted a 0.1 rating.

Week-to-week changes (adults 18-49):
-13.64% - Big Brother 14
-40.91% - Wipeout

Year-to-year changes (adults 18-49):
-7.14% - Wipeout (vs. Expedition Impossible)
-29.63% - Big Brother 14

[NOTE: Late-night metered market ratings will return after the Olympics.]


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/4/11):

CBS (6.32 million viewers, #1; adults 18-49: 1.8, #1) was the network to beat on Thursday with its mix of "The Big Bang Theory" (6.29 million viewers, #3; adults 18-49: 1.6, #T3), "Rules of Engagement" (5.33 million viewers, #5; adults 18-49: 1.4, #T5), "Big Brother 13" (7.27 million viewers, #1; adults 18-49: 2.7, #1) and "The Mentalist" (5.89 million viewers, #4; adults 18-49: 1.1, #8).

ABC (5.48 million viewers, #2; adults 18-49: 1.5, #2) then claimed the silver with fresh installments of "Wipeout" (6.57 million viewers, #2; adults 18-49: 1.9, #2), "Expedition Impossible" (4.78 million viewers, #8; adults 18-49: 1.4, #T5) and "Rookie Blue" (5.09 million viewers, #7; adults 18-49: 1.3, #7).

Next up was FOX (4.01 million viewers, #3; adults 18-49: 1.2, #3) with a new "So You Think You Can Dance" (5.16 million viewers, #6; adults 18-49: 1.6, #T3) and an encore of "Glee" (2.86 million viewers, #10; adults 18-49: 0.8, #T11).

Meanwhile, NBC (2.62 million viewers, #4; adults 18-49: 0.9, #4) was out of the hunt with its all-repeat lineup of "Community" (2.12 million viewers, #12; adults 18-49: 0.6, #14), "Parks & Recreation" (1.99 million viewers, #14; adults 18-49: 0.7, #13), "The Office" (2.41 million viewers, #11; adults 18-49: 1.0, #T9), "30 Rock" (2.05 million viewers, #13; adults 18-49: 0.8, #T11) and "Law & Order: Special Victims Unit" (3.57 million viewers, #9; adults 18-49: 1.0, #T9).

And finally, repeats of "The Vampire Diaries" (1.21 million viewers, #15; adults 18-49: 0.4, #15) and "Plain Jane" (0.79 million viewers, #16; adults 18-49: 0.3, #16) on The CW (1.00 million viewers, #5; adults 18-49: 0.3, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Big Brother 13 (3.8%), Wipeout (0.0%), Rookie Blue (0.0%), So You Think You Can Dance (-5.9%), Expedition Impossible (-12.5%).

In late-night metered market ratings (via NBC's press release):

In In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.1/3.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/3; "Late Show," 0.5/2; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/2.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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