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[08/04/12 - 08:49 AM]
Friday's Broadcast Ratings: NBC Still Tops as Summer Olympics Dip to Low
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, august 3, 2012)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (26.89 million viewers, #1; adults 18-49: 8.1, #1) was still the network to beat on Friday despite a low for the "2012 Summer Olympics" (26.90 million viewers, #1; adults 18-49: 8.1, #1).

ABC (3.27 million viewers, #2; adults 18-49: 0.8, #2) then was a distant second with repeats of "Shark Tank" (3.19 million viewers, #5; adults 18-49: 0.9, #2), "20/20" (3.34 million viewers, #2; adults 18-49: 0.8, #T3) and another "20/20" (3.29 million viewers, #3; adults 18-49: 0.8, #T3).

Next up was CBS (3.02 million viewers, #3; adults 18-49: 0.6, #T3) with second runs of "Undercover Boss" (3.28 million viewers, #4; adults 18-49: 0.8, #T3), "CSI: NY" (2.68 million viewers, #7; adults 18-49: 0.5, #T8) and "Blue Bloods" (3.15 million viewers, #6; adults 18-49: 0.5, #T8).

Meanwhile, FOX (1.81 million viewers, #4; adults 18-49: 0.6, #T3) offered up repeats of the departing "House" (1.58 million viewers, #9; adults 18-49: 0.6, #T6) plus "Bones" (2.05 million viewers, #8; adults 18-49: 0.6, #T6).

And finally, repeats of "Nikita" (0.65 million viewers, #10; adults 18-49: 0.3, #10) and a second "Nikita" (0.53 million viewers, #11; adults 18-49: 0.2, #11) on The CW (0.60 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

[NOTE #1: Late-night metered market ratings will return after the Olympics.]

[NOTE #2: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/5/11):

ABC (3.98 million viewers, #2; adults 18-49: 1.1, #1) clinged to the demo crown on Friday with its lineup of "Shark Tank" (3.67 million viewers, #6; adults 18-49: 1.0, #T4), "Primetime: What Would You Do?" (3.52 million viewers, #7; adults 18-49: 1.0, #T4) and "20/20" (4.75 million viewers, #4; adults 18-49: 1.3, #1).

CBS (5.99 million viewers, #1; adults 18-49: 1.0, #T2) then was the most-watched network with a new "Flashpoint" (6.20 million viewers, #1; adults 18-49: 1.1, #3) followed by repeats of "CSI: NY" (5.88 million viewers, #2; adults 18-49: 0.9, #7) and "Blue Bloods" (5.88 million viewers, #3; adults 18-49: 1.0, #T4).

Next up was NBC (3.63 million viewers, #3; adults 18-49: 1.0, #T2) with the one-hour launch of "Friends With Benefits" (2.18 million viewers, #9; adults 18-49: 0.6, #T9) and a new two-hour "Dateline NBC" (4.35 million viewers, #5; adults 18-49: 1.2, #2).

Meanwhile, FOX (2.48 million viewers, #4; adults 18-49: 0.7, #4) offered up its final week of "Bones" (2.87 million viewers, #8; adults 18-49: 0.8, #8) and "House" (2.08 million viewers, #10; adults 18-49: 0.6, #T9) repeats.

And finally, repeats of "Nikita" (0.87 million viewers, #12; adults 18-49: 0.3, #T11) and "Supernatural" (0.88 million viewers, #11; adults 18-49: 0.3, #T11) on The CW (0.87 million viewers, #5; adults 18-49: 0.3, #5) rounded out the evening.

Week-to-week changes (adults 18-49): 20/20 (8.3%), Flashpoint (-8.3%), Dateline NBC (-14.3%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/3; "Late Show," 0.5/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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