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[08/05/12 - 09:00 AM]
Saturday's Broadcast Ratings: FOX's UFC Coverage No Match for Olympics on NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, august 4, 2012)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (26.08 million viewers, #1; adults 18-49: 7.8, #1) once again towered over the competition on Saturday with its coverage of the "2012 Summer Olympics" (26.09 million viewers, #1; adults 18-49: 7.8, #1).

FOX (2.14 million viewers, #3; adults 18-49: 1.1, #2) then offered up its presentation of "UFC on FOX #4" (2.14 million viewers, #6; adults 18-49: 1.1, #2). Said numbers were on par with its last UFC special (2.25 million viewers; adults 18-49: 1.0 on 5/5/12).

Next up was CBS (2.89 million viewers, #2; adults 18-49: 0.5, #T3) with new episodes of "NYC 22" (2.49 million viewers, #4; adults 18-49: 0.4, #T6), a second "NYC 22" (2.84 million viewers, #3; adults 18-49: 0.4, #T6) and a repeat of "48 Hours Mystery" (3.36 million viewers, #2; adults 18-49: 0.6, #T3).

And finally, encores of the feature "Norbit" (1.98 million viewers, #7; adults 18-49: 0.6, #T3) and "Castle" (2.22 million viewers, #5; adults 18-49: 0.5, #5) on ABC (2.06 million viewers, #4; adults 18-49: 0.5, #T3) closed out the night.

[NOTE #1: Late-night metered market ratings will return after the Olympics.]

[NOTE #2: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/6/11):

ABC (2.57 million viewers, #3; adults 18-49: 0.8, #T1) and FOX (2.39 million viewers, #4; adults 18-49: 0.8, #T1) split the demo honors on Saturday as the former offered up a rebroadcast of "Harry Potter and the Goblet of Fire" (2.57 million viewers, #7; adults 18-49: 0.8, #T3).

The latter then served up repeats of "Cops" (3.00 million viewers, #5; adults 18-49: 0.9, #T1), "Family Guy" (1.97 million viewers, #8; adults 18-49: 0.7, #5) and "The Cleveland Show" (1.62 million viewers, #9; adults 18-49: 0.6, #6).

Next up was CBS (3.82 million viewers, #1; adults 18-49: 0.6, #T3) with repeats of "CSI: Miami" (2.80 million viewers, #6; adults 18-49: 0.4, #9), "Hawaii Five-0" (3.81 million viewers, #3; adults 18-49: 0.5, #T7) and "48 Hours Mystery" (4.84 million viewers, #1; adults 18-49: 0.9, #T1).

And finally, NBC (3.59 million viewers, #2; adults 18-49: 0.6, #T3) closed out the evening with the original movie "Who Is Simon Miller?" (3.31 million viewers, #4; adults 18-49: 0.5, #T7) followed by a repeat of "Law & Order: Special Victims Unit" (4.14 million viewers, #2; adults 18-49: 0.8, #T3).

In late-night metered market ratings (via NBC's press release):

An encore telecast of "Saturday Night Live" (2.9/8 in metered-market households), hosted by Ed Helms with musical guest Paul Simon, dominated its time period. Versus the same night last year, "SNL" is up 7 percent (2.9 vs. 2.7).

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.4 rating, 7 share in adults 18-49, making it the #1 telecast of the night ahead of all primetime programs on ABC, CBS, NBC or Fox.

Source: Nielsen Media Research





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